Stats Perform has extended its data partnership with Eredivisie Media & Marketing CV, the media division of Dutch football’s top tier Eredivisie. As per the deal, Stats Perform will serve as the league’s official data partner for the next three years.
As well as exclusively managing and collecting Opta data for nine domestic Dutch competitions, the expanded agreement will see the league’s broadcast partner, ESPN (NL), benefit from a wide range of live feeds and editorial support services to share engaging and relevant insights with fans.
As part of the agreement, ESPN in the Netherlands will also have access to PressBox Video, which comprises an extensive archive of raw video content, captured from press conferences and interviews, for use in broadcast.
“As another domestic campaign gets underway, I am pleased that we have extended our partnership with Stats Perform for another three seasons. Opta data enables us to share a wide range of facts and stories with our audience and through the utilisation of PressBox, I am confident that we will be able to share even richer player insights with fans of Dutch football going into 2021/22,” Matthijs van Elk, Head of Digital at Eredivisie Media & Marketing CV, said.
“As the Official Data partner of Eredivisie, we are looking forward to seeing Opta data powering the league’s entire digital ecosystem, covering men’s and women’s competitions, as well as across the official channels of the league’s broadcast partner, ESPN. At Stats Perform we aim to empower our partners by helping them develop and evolve their coverage and through the implementation of PressBox, we are confident that we will be able to help ESPN deliver fast, compelling stories on the standout performers each week, courtesy of advanced data insights,” Alex Rice, Chief Rights Officer at Stats Perform, said.
Holland Casino Identifies New Groningen Casino Site
Holland Casino has chosen Business Park Ter Borch as the new location for its Groningen casino. Holland Casino selected the location at the gateway to Groningen for its accessibility and construction opportunities. Business park Ter Borch, on the edge of the municipality of Tynaarlo, offers Holland Casino the best opportunities to build a casino that meets the company’s architectural and sustainability requirements. Moreover, the location at the gateway to Groningen is easily accessible for guests and there is ample parking.
CEO Petra de Ruiter said: “We are happy that the decision has now been made. If the Tynaarlo municipal council is as enthusiastic as the board of Holland Casino, we can enter the period of planning and construction. I’m looking forward to that and especially to the moment when the new Holland Casino Groningen is open. That is not only good news for our guests, but also for our employees.
“They will soon be able to optimally welcome guests from a new building and offer the hospitality that can be expected from us.”
Spatial planning councilor Jurryt Vellinga of the municipality of Tynaarlo said: “The location makes sense because of the good accessibility and the space that the business park offers. For us it is a sign that the municipality of Tynaarlo and the region are still popular for companies. This location offers employment opportunities and is a great boost for tourism in our municipality.”
Attention has also been paid to the former Holland Casino location on Gedempte Kattendiep in Groningen. The casino was destroyed in a fire in 2017, with Holland Casino operating a temporary facility since 2018.
“Holland Casino offers the municipality of Groningen every cooperation to ensure that something beautiful comes back to the city center. We are grateful to everyone involved for all the cooperation and support we have received in recent years. We are very grateful to Groningen and Tynaarlo for the efforts made to find a suitable location,” Ms. de Ruiter said.
The new branch of Holland Casino, Holland Casino Groningen, is expected to open in 2027.
Maria’s Room Rebrands into Maria Ozawa Casino, Marking Third Year Anniversary Partnership with M88 Mansion
Renowned international celebrity and businesswoman, Maria Ozawa, is commemorating a significant milestone in her partnership with Asia’s leading online gaming platform, M88 Mansion, as she celebrates her third year as Celebrity Partner.
A highlight of this celebration is the transformation of “Maria’s Room” into “Maria Ozawa Casino,” showcasing her growing influence within the M88 Mansion community and promising an enhanced and thrilling gaming experience for players, with Maria’s personal touch. The rebranding reflects Maria’s lasting impact and the exciting evolution of this partnership over the past three years.
Alan Wafer, Head of Commercial at M88 Mansion, said: “Maria Ozawa has been an integral part of the M88 Mansion family for three incredible years.”
Maria Ozawa said: “Being a part of M88 Mansion has been an amazing experience. I’m thrilled to see Maria Ozawa Casino succeed, as we offer players an enhanced gaming experience. It’s been a fantastic three years, and I can’t wait to see what the future holds.”
In line with her ongoing collaboration with M88 Mansion, Maria Ozawa will participate in the upcoming M88 Mansion-sponsored event, IT’S THE SHIP, Asia’s Largest Festival at Sea, from November 1-3, 2023, enhancing the event with her star presence.
Beyond the virtual realm, Maria Ozawa’s role as a Celebrity Partner extends to a tour across several countries, accompanied by press conferences, allowing the public and media to connect with her.
Maria Ozawa’s three-year journey with M88 Mansion has seen exceptional growth and collaboration. With the transformation of Maria’s Room into Maria Ozawa Casino and her engagement with players, the future of this partnership looks promising.
SOFTSWISS Shares 54 Vital KPIs for Online Casinos and Sportsbooks
SOFTSWISS experts have compiled a comprehensive guide containing 54 essential metrics, a curated list of valuable analytical tools, and insights into global trends in the casino and sports betting industry. The guide is readily available for free download.
The document helps increase understanding of the most important iGaming key performance indicators (KPIs), covering top-level, derivative, and operational metrics. This authoritative glossary delves into the often-overlooked complexities of KPIs, dividing the content into four core parts:
- The Financial Metrics section highlights not only Gross Gaming Revenue (GGR) and Net Gaming Revenue (NGR), but also the importance of Average Revenue Per User (ARPU), Conversion Rate, and Customer Acquisition Cost (CAC).
- The Player Engagement Metrics section draws attention to key engagement indicators such as Active Players, Depositing Players Count, and Total Deposits Sum.
- The Operational Metrics section explores player acquisition and retention strategies, with a specific focus on their role amidst major sporting events.
- The Analytical Tools and Trends section focuses on the usage of real-time dashboards, data warehouses, and the evolving significance of Artificial Intelligence and Machine Learning.
Each KPI on the list includes a definition, formula, type, and keynote regarding its impact on the iGaming business. For example, NGR is categorised as a top-level KPI, providing a clear snapshot of the casino’s financial health. Monitoring NGR closely allows operators to evaluate their operational efficiencies and make informed decisions about scaling their offerings or optimising existing operations.
Max Trafimovich, CCO at SOFTSWISS, comments: “By launching this useful glossary, SOFTSWISS is continuing its commitment to help operators develop their businesses in the most efficient way. Listed KPIs are the essential metrics that measure the overall performance of a casino or sportsbook. By classifying them into strategic, tactical, and operational categories, operators can gain a comprehensive view of business beyond just financial metrics, including brand resonance and player experience. By aligning KPIs with unique business goals, our partners can develop a robust and adaptable strategy that sets them apart in the highly-competitive iGaming landscape.”
SOFTSWISS has recently published another helpful overview of the iGaming business – the market report ‘iGaming in Brazil’. This exclusive report provides a comprehensive overview of the Brazilian iGaming landscape, equipping operators with the essential information to launch an online casino or sportsbook in the region.
SOFTSWISS is an international technology company supplying ISO 27001-certified software solutions for managing iGaming projects. The expert team, which counts more than 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides a one-stop-shop iGaming software ecosystem. Its product portfolio includes the Casino Platform, the Game Aggregator with thousands of casino games, the Affilka (affiliate platform), the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
Fill Your Boots with All the Jewels You Can Carry in REEVO’s Crown Heist
FAVBET partners with BETER Live in major boost to its live casino offering
NetBet Italy and 1X2 Network Announce Partnership
ESA Gaming Signs Aggregation Partnership with Synot Interactive
Khelraja Becomes the Official Partner for Former English Premier League Champion Leicester City FC
Microgaming’s Origins Make a Big Comeback
Bacta to Escalate Political Campaign Against Illegal Music Streaming
Holland Casino Identifies New Groningen Casino Site
How Blockchain Re-Invented Online Poker
Esports Betting in Central & Eastern Europe: Oddin.gg Sponsors Hipther’s GamingTECH CEE
Evoplay Brings the Future of iGaming to GamingTECH CEE Summit
What does Crypto Sports Betting involve?
ProgressPlay showcasing latest innovation in Cyprus
Interview with Lars Kollind, head of Business Development at Swintt
The Rise of eSports
Skyesports Masters: Gods Reign crowned champions of India’s First Franchised Esports Tournament; bag major chunk of INR 2 crore prize pool
Asia7 days ago
Fandoms Unite at the Inaugural NEXUS FAN FAIR, Organised by Philippine Blockchain Week 2023, in Manila on Sept. 19-21
Interviews7 days ago
Navigating the European iGaming Landscape: An Interview with Magdalena Podhorska Okolow, VP Commercial – MD Europe at Light & Wonder
Industry News7 days ago
Aristocrat Gaming to Introduce New European For Sale Link Lineup
Conferences in Europe6 days ago
Hipther Reveals EiGE Awards 2023 Shortlists: Honoring iGaming Excellence in Europe
Conferences in Europe7 days ago
PIN-UP Global to be represented at SBC Summit Barcelona for the first time
Asia7 days ago
PAGCOR Taps Development Academy of the Philippines for Reorganization Push
Conferences in Europe7 days ago
SBC Summit Finds New Home in Lisbon
Compliance Updates7 days ago
Norway: EGBA Encourages Transition to a Licensing Model for Online Gambling