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How do sportsbooks and bettors benefit from esports?

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How do sportsbooks and bettors benefit from esports?
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Betting on esports events has numerous advantages when compared to sports betting. First of all, it’s because of its “always present” nature.

Unlike sporting events, held at a particular time of the year, esports events are available for bettors and fans 24/7/365.

Additionally, it is pretty easy to bet on esports events because there is a wide variety of live esports matches on various gaming and streaming platforms, including sportsbooks. Traditional sporting events: football, basketball or ice hockey are seasonal and follow a rigid schedule, unlike their console counterparts (efootball, ebaskteball, eice hockey). The esports betting world is the complete opposite, it’s all about 24/7 tournaments, a plethora of match formats that are constantly updated, a broad range of markets, and gripping competitions.

However, sports will always drive the esports industry. Even though the Covid-19 pandemic has significantly impacted the schedule of sporting events, they still attract millions of fans to tune in to traditional broadcast television instead of streaming platforms and services. Sports still get more views than esports, but it might only be a matter of time because the esports industry appears to be entering an impressive development stage.

Esports is expanding the betting industry

Thanks to regular broadcasts of esports events that boosted the gaming, esports and betting industries began to enjoy phenomenal demand. Even the international tournaments like the 2020 UEFA European Football Championship have increased the need for esports betting. According to the ESportsBattle tournaments’ organizer, their efootball matches became more sought-after by sportsbooks’ customers during the EURO 2020. The quantity of ESportsBattle efootball matches streamed by one of the leading betting operators has increased x3 from December 2020 to June 2021.

In July 2021, when IEM Cologne 2021 took place, ESportsBattle CS:GO matches chalked up far more views; the numbers have risen dramatically: from 120K in June to almost 200K in July. Furthermore, the number of views increased by 73% from the beginning of 2021. One betting operator stated a nearly 40% uptake in the number of active bettors of EsportsBattles’ CS:GO events (from June to July).

Bettors of ESportsBattle CS:GO tournaments are provided with the following markets to place bets on: match winner (2-way or 3-way), match handicap, total maps, correct map score, map winner (2-way and 3-way), total rounds.

 

How to bet on esports?

The betting landscape contains lots of companies and brands covering numerous events, including various formats and modes. Let’s say you have only 15 minutes and want to place a bet on the whole match. It is possible with esports because you will be able to watch the game, check the result, and get a quick bet calculation within this time slot.

Sportsbooks offer fast esports content to meet the above mentioned bettors’ needs. Once you have chosen the operator the next step is to select the markets to bet on. We’ll name the most common of them.

Betting Outrights

These are outright bets you usually make before an event begins. One of the most traditional bets in this category is which player or team will be the outright champion of a tournament.

 

Match Winner

As the name implies, all you have to do is choose which team or player you believe will win. The odds in this market may be fixed, indicating that they are set by an odds compiler some time before the match starts, or they may depend on how many bets are placed on one of the outcomes.

 

Handicap Betting

Handicap betting is similar to match-winner betting because you are choosing between only two outcomes. However, in this case, the sportsbook tries to remove one of the player’s or teams’ advantages by giving them a head start.

 

Totals

If you were to bet on this market, you would bet on how many of something (e.g., maps in CS:GO) will be played out in a match. For CS:GO, you can bet on the number of maps played in a match, or the number of rounds played in a map. The thing is that your bet is entirely focused on how long a match will last.

To sum up: if you are new to esports betting, the best way to be good at it is to try it. And the most incredible thing about esports betting is that anyone can do it since the bet types are pretty simple, and you only need to choose your sportsbook.

eSports

North Star Network acquires Um Dois Esportes

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North Star Network are delighted to announce the acquisition of umdoisesportes.com.br, which becomes the latest addition to NSN’s global sports media portfolio.

Born from the GRPCOM merger of the editorial teams of Gazeta Do Povo and Tribuna do Paraná in 2020, Um Dois Esportes provides in-depth sports coverage and analysis for the Brazilian state of Paraná and beyond.

North Star Network co-founder Julien Josset said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.”

“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.” NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.

The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.

NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.

“We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions,” said GRPCOM Director Rafael Mello. “We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.”

“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”

 

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eSports

GIANTX Promotes LVP Superliga Toplaner Th3Antonio to the League of Legends EMEA Championship Roster

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Today, GIANTX is excited to announce an update to its LEC competitive roster. Antonio”Th3Antonio” Espinosa Bejarano is recognised as one of the most successful LVP Superliga players in the history of GIANTX, and he has now reached a pivotal moment in his career to compete in the League of Legends EMEA Championship (LEC).

The LEC is the most important League of Legends competition in Europe and one of the most relevant in the international esports scene. The Barcelona-born ‘toplaner’ will be part of the lineup kicking off the LEC Summer split season in Berlin, which starts in June. As the community quotes; ‘Th3LEC’ is finally a reality.

Commenting on his new role, Th3Antonio said:

“This is the dream I’ve been working towards since I entered esports. I always wanted to compete at the highest level to face the best, and finally, I have this opportunity. I never stopped striving, and thanks to that and the work we’ve done together with all my teammates, we’ve achieved great things in Spain, but the LEC has always been my ultimate goal. Going to the LEC with my lifelong club, GIANTX, is a double dream. Everyone knows what GIANTX means to me”.

Sports Director at GIANTX, David Alonso, added:

“Th3Antonio deserves this opportunity, both in recognition of the level he’s at and all the work he has put in over the past few years. We are convinced of this decision and that he will give everything to succeed in the LEC. He has always been characterised by sacrificing himself for others, and lately, he has taken a step forward by leading in crucial moments, a clear sign of his maturity as a player”.

Having joined at a young age in 2017, Antonio ‘Th3Antonio’ Espinosa has become one of the most decorated players of the LVP Superliga and of GIANTX history. During his time with the team, he has won four Superliga titles, two Iberian Cups, one Copa, and has reached an EMEA Masters final, as well as other national competitions.

The decision to promote Th3Antonio reflects GIANTX’s need to implement changes following the results of the LEC Winter and Spring split seasons. In both splits, the team fell short in the first round of playoffs. The Summer split season is the main shot at Worlds for all teams, and the aim of the club was to make the necessary changes to achieve this goal. After a period of reflection and numerous trials, Th3Antonio has been chosen for the toplaner position.

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eSports

L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament

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Four teams competed in the tournament's final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers.
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Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.

“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”

L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.

The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).

The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.

It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.

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