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Parimatch and Juventus Continue the Partnership, Tease New Campaigns in 2022

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Parimatch and Juventus Continue the Partnership, Tease New Campaigns in 2022
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The global tech and betting brand continues its partnership with the Turin-based legendary football club and looks back at the successful year of prior cooperation.

Juventus Football Club, one of the world’s most famous teams, and Parimatch, the international tech, and betting brand, mark the first year of a successful partnership. As the new Serie A season 2021-2022 kicked off on August 21st, Juventus and Parimatch aim to create new exciting campaigns as part of the partnership deal.

“Our first year of partnership with Juventus was a tremendous success, and we can’t express how much fun and excitement working with this iconic team brought to Parimatch. Being a partner to a legendary club with over 120 years’ worth of history is an honor, and as our second year of mutual work begins, we can’t wait to launch several powerful campaigns together. I am sure Juventus fans will be as excited as we are, as Juventus and Parimatch are ready to create even bolder and more entertaining digital and offline experiences than before. Stay tuned!” – says Ivan Liashenko, CMO at Parimatch Tech.

One of the notable global campaigns launched in partnership between the legendary club and Parimatch brand aired this March when top Juventus players starred in an international video ad infused with Parimatch’s yellow electric impulses. The video was shot and produced in 2020 with strict adherence to COVID-related limitations, and proved to be a worthy and refreshing creative challenge both for the Juventus and Parimatch teams.

The TV spot featuring Juventus stars was shot by directors Andrei Copots and Macar Severin, representing Ukrainian production company Electric Sheep Film. The video campaign was a huge global success, engaging with millions of Juventus fans across the globe.

2021 was one of the most successful years for Parimatch brand in terms of new partnerships and deals. For instance, the tech company signed or prolonged the deals with six English Premier League clubs (Chelsea F.C., Everton F.C., Leicester City F.C., Southampton F.C., Aston Villa F.C., and Brighton & Hove Albion F.C.), securing a strong presence in the league and covering 30% of the in England’s top football championship.

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Digitain Supplies Sportsbook to King.rs

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Digitain supplies Serbian operator King.rs with turnkey sportsbook solution

Digitain, a global leader in sportsbook and iGaming solutions, has announced that it has signed a deal to provide its turnkey solution to Serbian-based operator King.rs.

The turnkey solution from Digitain includes a proprietary sportsbook empowered by over 1,000 in-house risk managers and sports traders for +100 sports, +130,000 real live monthly events, 80,000 pre-match events each month, +15,000 leagues, +3,000 betting markets as well as casino games, a payment gateway, sports data and statistics along with enterprise tools for mobile, desktop and retail channels and Digitain’s in-house virtual sports, which provide +20,000 daily events and +150 betting markets.

“We are delighted to sign this commercial agreement with King.rs and welcome it to the Digitain business,” the Chief Sales Officer for Digitain, Ani Mkrtchyan, said. “Digitain continues to lead the way in iGaming and sportsbook innovation and King.rs shall not only have access to our propriety and award-winning sportsbook but features such as auto bet, bet builder, sports jackpots, instant cashback, push notifications and a social feature called Sportchat to drive player engagement and revenue growth.

“At Digitain, we are committed to delivering solutions that cater to the unique needs of our partner operators and their players across multiple markets. We look forward to a long and successful partnership with King.rs.”

“Digitain has proven itself to be one of the leading B2B providers over the last 20 years in sportsbook and iGaming solutions,” the Operation Director for King.rs, Dragan Djordjevic, said. “We have been impressed with the depth and breadth of the turnkey solution and the level of account management and support throughout this process. We look forward to Digitain’s solution to elevate and amplify our brand positioning across our operational B2C markets.”

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Xprizo appoints Sintija Rimsa as Head of Business Development to accelerate growth strategy

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Xprizo appoints Sintija Rimsa as Head of Business Development to accelerate growth strategy
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Xprizo, a cutting-edge iGaming fintech platform, has appointed Sintija Rimsa as its new Head of Business Development to accelerate its growth strategy.

Rimsa will spearhead Xprizo’s ambition to deliver on its core objectives, with a focus on empowering gaming and leading industry companies to expand into emerging markets such as Africa, Asia, and LatAm. Rimsa has vast experience spanning AI, blockchain, and iGaming sectors which is complemented by a deep passion for innovative technologies.

Xprizo Head of Business Development Sintija Rimsa commented: “Joining the Xprizo family and playing a key role in its mission to revolutionise the payments industry is the perfect scenario. Together we’re pushing ahead at the forefront of the  sector to provide solutions for unbanked and under-banked communities.”

Before Xprizo, Sintija rose the ranks in business development and communications, mainly advising startups, ecosystem partners, VCs, and influential figures in Dubai. Her work portfolio on investments, business development, and communications strategies within the blockchain, gaming, and AI fields have earned a reputation as an industry visionary.

“With Sintija heading up the biz dev team, Xprizo is well on course to achieve its ambitious goals, setting new benchmarks for innovation and inclusivity.” added Richard Mifsud, Xprizo Chief Vision Officer.

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Esoccer surges across Kambi network on Abios product upgrade

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Kambi, the world’s trusted sports betting partner, has elevated its esports offering with the integration of Abios’ esoccer odds product into the Kambi sportsbook platform.

Utilising real-time data from leading rights holders and automated modelling overseen by an experienced trading team, Abios now powers esoccer betting for the Kambi network, with plans in place to expand Kambi partners’ access to Abios’ offering on events including ebasketball, Counter-Strike and League of Legends throughout 2024.

Covering more than 6,000 matches a month and rising, Abios’ esoccer product is delivered to partners via the same trading gateway as Tzeract’s AI-driven pricing and Inspired’s suite of virtual sports products, and is therefore also available as a modular service to operators outside the Kambi network.

Enabling a larger number of events to be offered and greatly enhancing the quality and depth of the offering, Abios’ product has already delivered strong revenue growth since launch with esoccer consistently among the top leagues by number of bets on the Kambi network.

Simon Noy, SVP of Trading at Kambi, said: “The integration of Abios’ esoccer odds product into the Kambi sportsbook platform marks an exciting advancement for our esports offering. Abios’ expertise in real-time data and automated modelling ensures that our network receives top-tier esoccer trading. As we continue the roll-out to ebasketball and titles such as Counter-Strike and League of Legends, we are confident that this will not only enhance the quality of our offerings but also drive further growth in the rapidly expanding esports betting market.”

Oskar Bonnevier Fröberg, CEO and Founder of Abios, said: “With our roots in esports data, we’re very happy to be able to provide the models and trading capabilities to power dozens of sportsbooks across the globe with a reliable and accurate esoccer odds feed. As Abios’ trading capabilities grow, we can increase uptime and bet offer availability to esports while offering innovative solutions such as same-game bet builders and player props, catering to the fast and expansive consumer habits of the digital generation.”

A Kambi Group company, Abios is the leading esports services provider to the betting and gaming industry, with over a decade of experience in providing operators with best-in-class data, odds and streaming capabilities.

For Kambi media enquiries, please contact:

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