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QTech Games strengthens its premier platform with NetGame Entertainment

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QTech Games strengthens its premier platform with NetGame Entertainment
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Leading distributor expands its content portfolio with new games from rising star supplier

QTech Games, the leading games distributor across Asia and emerging growth markets, has continued to sustain the strong momentum in its premium pipeline, thanks to its latest deal with NetGame Entertainment, an emerging force in casino software provision.

Integrating content from one of the most innovative and responsible online slots suppliers around adds more creative muscle to QTech Games’ thriving platform, which is bringing the broadest range of online games to emerging territories with established names, such as Evolution and Yggdrasil, sitting alongside the industry’s most exciting up-and-coming providers.

Among the games made available to its partners via the deal is NetGame Entertainment’s popular Book of Nile series, its latest release in “spiritual” slot Lotus Fortune (which leverages its trademarked Infinity Cluster pay system) alongside an array of familiar classics, favoured by a host of loyal players. NetGame has been raising the bar for technical excellence for years, with a distinctive visual feel to its graphics, coupled to uniquely-geared mechanics and attendant engaging gameplay. Its product line also places a special emphasis on fostering a safer and more responsible gaming ecosystem, providing players with tools to keep track of hang-time, alongside reality-check support.

NetGame Entertainment’s game client has been optimised for mobile, the central focus of QTech’s RNG model, which is founded on its fully-owned and customised technical platform, affording games providers and operators the fastest integration available. Through this leading platform, which has sealed its definitive status as a global gaming one-stop shop, clients enjoy the best performance and customer support available, localised to every region across both emerging and more mature markets.

The deal organically broadens NetGame international footprint, unlocking untapped jurisdictions from Asia to Eastern Europe and Latin America for diversified growth.

Ulf Norder, CCO at QTech Games, said: “We’re committed to rolling out high-quality content that drives revenue for our partners. Therefore, this deal with NetGame Entertainment extends our relentless pipeline for the year so far. In today’s marketplace, only premium games of the highest standard separate you from the crowd, so we’re delighted to see how NetGame has delivered on this demand. That entails stunning graphics, coupled to the latest maths models for improved gameplay and high-variance volatility where required.”

Andrey Vajdyuk, Head of Business Development at NetGame Entertainment, added: “We’ve been reigniting the slots space with deeper gaming experiences. Teaming up with QTech constitutes a great opportunity to strengthen our product distribution across emerging territories and brings our novel content to a panoply of potential partners. We look forward to seeing how these games now perform with new players, and plan to expand this partnership in the months ahead.

“Significant deals like this are allowing us to expand NetGame’s reach in the market and give more players the opportunity to fall in love with our proprietary titles. Our full portfolio has been developed under exacting remote-gaming technical standards, including in conjunction with the Maltese Gaming Authority (MGA).

“Engaging bonuses play a strong role for NetGame’s slots, adding to the fun for players and making slots more exciting as we constantly strive to make each user’s experience an immersive journey. Our bonus games are synonymous with our brand and there are various levels to the in-game features, including the option to buy in at different starting levels within the bonus game to give a greater chance of success on a select range of titles.”

Earlier this year, QTech Games broke further ground as the leading distributor across emerging markets with the launch of an industry-first, cross-supplier rewards feature, Network Progressive Jackpot, unpacking a cutting-edge acquisition and retention toolbox for its global partners.

Asia

ONE Esports and Samsung Enter Long-term Partnership to Launch ONE Esports App

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ONE Esports, a subsidiary of Group ONE Holdings (ONE), has announced it has signed a long-term partnership with Samsung in Southeast Asia.

This is the latest major partnership for ONE Esports, following recent partnership announcements with Activision Blizzard, foodpanda Thailand, Franklin Templeton, FWD, Marriott Bonvoy and McDonald’s Philippines.

This partnership with Samsung will see ONE Esports develop an exclusive ONE Esports mobile app for Samsung devices in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, to be launched in the second half of 2022.

The app will be positioned as the go-to source for esports news and content in Southeast Asia, and will be seamlessly integrated into the ONE Esports media ecosystem, featuring news and content syndicated from ONE Esports’ website, oneesports.gg, which will be localised across each market. Samsung users will also get to enjoy exclusive videos and rewards produced by the ONE Esports team for the app.

The app will be made available in the Samsung Galaxy Store and Google Play Store for over-the-air download exclusively on Samsung mobile devices this year.

“I am proud to announce this partnership with Samsung that brings ONE Esports’ world-class esports content natively on mobile, in collaboration with Southeast Asia’s leader in mobile devices and experiences. Samsung clearly understands that brands need to connect and engage with the next generation to stay ahead of the curve, and mobile devices and esports are two of the most effective ways to reach them. As the penetration of mobile usage and gaming across Southeast Asia continues to grow, this partnership will give the new generation of mobile-first consumers the best way to consume esports content,” Carlos Alimurung, CEO of ONE Esports, said.

“Led by a young, digital, and global audience, esports is shaping up to be the future of sports, media, and entertainment. Through this unprecedented partnership with ONE Esports, we are excited to bring the galaxy of esports to Samsung mobile users, many of whom are passionate about esports and mobile gaming. ONE Esports is uniquely positioned as Southeast Asia’s premier esports media organisation, and our partnership sets the cornerstone for combining the best of esports experiences with the best mobile gaming devices for our customers,” said Chris Tarr, Head of Mobile Services & Partnerships, Southeast Asia and Oceania at Samsung Electronics.

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Asia

India: 20 Arrested for Gambling on Cricket Matches

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Twenty people were arrested for gambling in public places after the police raided several places in the city on Saturday night.

Six people were arrested in the raids conducted by Central Kotwali and Sanyogitaganj police in Rajendra Nagar, Sukhlia, Heera Nagar, Azad Nagar, and Palda areas. The police recovered cash, mobile phones and some incriminating documents from the possession the arrested persons. The accused used to bet on cricket matches, the police said.

On Saturday night, Tejaji Nagar police also busted a gambling racket and arrested 14 people. The police also recovered Rs25,000 and playing cards from their possession. The accused were arrested from Bharat Fuel Station of Khandwa Road area.

“The raids were conducted on the basis of tip-off received from sources, and all the accused have been booked under the public gambling act,” said the police.

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Asia

Nazara acquires majority in ad tech company Datawrkz

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Nazara acquires majority in ad tech company Datawrkz
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Nazara Technologies Limited an India based, diversified gaming and sports media company announced that it has entered an agreement to acquire a 55% stake in programmatic advertising and monetization company Datawrkz valuing the company up to INR 225 Cr (approx. USD 30M) linked to CY 22 EBITDA performance.

Nazara will acquire a 33% stake (INR 60 crores payable of which INR 35 crores is partly payable in cash and the balance consideration of INR 25 crores will be paid either in cash or swap of shares) in the first tranche by April 22.  Nazara reserves an option to acquire an additional 22% in the second tranche that is expected to close in Q4 FY23.

Founded in 2013 by Senthil Govindan, IIM Ahmedabad alumnus, Datawrkz is a global advertising technology firm focused on accelerating user and revenue growth for clients through highly optimized digital advertising. With offices in the US, Singapore, and India, the firm functions as an Independent Trading Desk to power digital media strategy, planning and execution. Datawrkz’s self-serve product suite for advertisers – Vizibl, includes a Demand Side Platform as well as a Customer Data Platform. On the supply side, Datawrkz generates higher revenue for publishers through AdPrimus, its Supply Side product set that drives higher user engagement, mediates between demand sources, and enables audience segmentation. For the calendar year 2021, Datawrkz posted a combined revenue of INR 90.7 Cr (approx. USD 12.1M) and EBIDTA margin of 12% with around 70% of its revenue coming from the US as per CY 2021 unaudited financial statements.

Datawrkz tech offerings will enhance in-house capabilities of Nazara for optimizing its customer acquisition spends as well as enhance yields on ad monetization of its large consumer base. This ad revenue monetization is expected to assist many of the companies in the ‘Friends of Nazara’ network.

Further, there is an increasing symbiotic relationship between gaming companies and ad tech companies worldwide as a combination of the two will be value accretive for both businesses. With this transaction, Datawrkz aims to establish itself as a key player in gaming, covering both demand and supply side offerings for the gaming ecosystem in the US and India.

Said Nazara Technologies CEO Manish Agarwal, “We, at Nazara, are looking to build strong gaming ad tech offerings globally with the partnership with Datawrkz. We strongly believe that growth of gaming focused ad tech will be exponential in the coming decade across geographies with the growth of gamers and game publishers across freemium, web3.0 and skill based real money gaming.”

He further adds, “Ad tech companies with deep data processing capabilities and first party data ownership will emerge as winners in gaming focused ad tech and will help Datawrkz to create value for itself as well as for Nazara shareholders.”

Nitish Mittersain, Founder & Joint MD of Nazara Technologies said, “As always, it’s a great moment for us to welcome a new friend to our ‘Friends of Nazara’ network and I believe Senthil and the entire Datawrkz team will add great value to what we are building at Nazara over the next few years”

Datawrkz founder Senthil Govindan said, “We had started this company with a vision to disrupt the digital advertising space. Datawrkz was already on a fast track to achieve our objective with rapid growth and satisfied clients around the world. Through our partnership with Nazara, I see our pace accelerating further. While Datawrkz will be able to immediately bring our natural strengths to bear within the existing Nazara fold, this also gives both sides a tremendous opportunity to build global advertising and publisher monetization products with a sharp focus on the gaming vertical.”

Having acquired multiple companies over the past few years, Nazara has placed itself in a leading position in esports, interactive gaming and gamified early learning space with the ‘Friends of Nazara’ network. Nazara has acquired a majority stake in Nodwin Gaming Pvt. Ltd (57.05%); Next Wave Multimedia Pvt. Ltd. (52.38%), which operates World Cricket Championship (WCC), the largest mobile-based cricket simulation game, in addition to investment in Absolute Sports Private Limited, which operates Sportskeeda (63.90%) and Paper Boat Apps Private Limited (50.91%) – gamified early learning subscription app and OpenPlay – Skill Gaming (100%).

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