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Future Anthem and Gamesys collaborate on player protection initiative

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Future Anthem and Gamesys collaborate on player protection initiative
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Research on the impact of casino games on player risk and safety to be published during Safer Gambling Week

Future Anthem, the pioneering AI and game data science specialist, has joined forces with Gamesys a Bally’s Corporation Company, on a landmark R&D initiative, analysing the extent to which player markers of harm may be related to the games that players choose to play.

Research into identifying practical markers of potential problem gambling has increased in the past decade, with the identification of potential harm indicators now forming a key part of customer interaction guidance.

Most of the research into problem gambling to date has centred on player behaviour, however, this work will focus on identifying whether correlations exist between player markers of harm and the experiences that different games provide.

The initiative builds on a successful engagement earlier in the year that used Future Anthem’s ‘Safer Play’ detection system, which identifies Markers of Harm to risk-score each game session, providing valuable and actionable intelligence on risk and player safety.

Players’ gameplay was modelled on over 2 billion transactions across Gamesys’ portfolio of UK casino and bingo brands.  Analysis of the results also compared players’ use of responsible gambling tools, combined with Gamesys’ own responsible gambling prediction models, demonstrating that the two approaches to player risk complement each other to detect potentially problematic gameplay accurately and early.

Underlining their joint commitment and proactive approach to responsible gambling, both companies are now proceeding with a new R&D engagement to further research the impact of games on Markers of Harm. The initiative is also supported by Blueprint Gaming and Roxor Gaming – key suppliers to Gamesys.

The research will be published on the 1st November at the launch of Safer Gambling Week, available for free download and will be accompanied by an interactive webinar with Gaming Intelligence to ensure wider stakeholder benefit across the industry, assisting with enhancing the player experience in responsibly and sustainably.

Kevin Clegg, Director of Sustainability at Gamesys (a Bally’s Corporation company), added: “We always aim to raise the bar with new technologies and approaches to improve our players’ experience. Future Anthem’s technology and approach to responsible gambling are both cutting-edge and complementary to our own. Exploring the impact of games and features on players is an area of focus that will benefit us and the wider industry which we’re very keen to support.”

Leigh Nissim, CEO and Founder, Future Anthem, said: “It’s a privilege to work with Gamesys and to collaborate closely in such an important area as responsible gambling. We all know how vital it is to both enhance and protect the player experience and, by working in partnership, we bring two highly experienced teams together to achieve great results.”

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1X2 Network launches Britain’s Got Talent Megaways exclusively with 32Red

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1X2 Network launches Britain’s Got Talent Megaways exclusively with 32Red
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Show stopping slot has been developed using the provider’s innovative Branded MegawaysTM concept and promises to help players top the big-win charts

1X2 Network, the provider behind some of this year’s hottest slot games, is helping 32Red make its players feel like the star of the show following the exclusive launch of Britain’s Got Talent MegawaysTM.

Britain’s Got Talent MegawaysTM has been built using the developer’s Branded MegawaysTM product, which allows operators to quickly and cost effectively launch bespoke MegawaysTM slots based on their branding or other themes and IP.

The slot is a six reel, two to seven row game with variable win ways from 64 to 117,649. It is packed with show stopping bonuses and features including Wilds, x2 Wilds, Free Tumbles, Free Spins and Incremental Multipliers all designed to help players top the big win charts.

Free Spins trigger when successive Tumbles occur with a minimum of four Tumbles required to trigger eight Free Games. During Free Spins, reels with seven symbols lock at that number of symbols for the entirety of the Free Games feature.

Britain’s Got Talent MegawaysTM has been designed and developed exclusively for 32Red by 1X2 Network’s Iron Dog Studio subsidiary. The game went from concept to go live in record time, taking less than 8 weeks to complete.

Rory Kimber, Director of Account Management and Marketing at 1X2 Network, said: “We are delighted to have extended our successful partnership with 32Red by launching Britain’s Got Talent MegawaysTM exclusively to its players, who will enjoy taking centre stage in what is a hugely entertaining slot.

“Our Branded MegawaysTM concept was initially designed to allow operators to quickly and cost effectively launch MegawaysTM slots based on their own branding, but this launch shows that it goes way beyond that to include other brands, franchises and IP.

“Britain’s definitely got talent, and so does the Iron Dog Studio team which was able to take this slot from concept to launch in 7 weeks. Gameshow themed slots are incredibly popular right now and in Britain’s Got Talent MegawaysTM 32Red has a slot that will dominate the ratings.”

Adam Newnham Commercial Manager at 32Red, said: “1X2 Network and its Iron Dog Studio division have done an incredible job with Britain’s Got Talent MegawaysTM and we are thrilled to be launching it to our players on an exclusive basis.

“Britain’s Got Talent has been a hit entertainment TV show over the last 15 years and we are delighted that our players can now enjoy this fun and entertaining slot.”

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Gaming Realms seals Pariplay integration agreement

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Gaming Realms seals Pariplay integration agreement
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Popular Slingo content added to Fusion™ platform

Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, has boosted its portfolio by signing a deal to add Gaming Realms products to the Fusion™ aggregation platform.

The agreement will see Gaming Realms, the developer and licensor of mobile-focused gaming content, distribute its popular Slingo content to a wider audience in regulated markets worldwide through Pariplay’s innovative solution.

Through its unique IP and brands, Gaming Realms brings together media, entertainment and gaming assets within new game formats. Its management team includes accomplished entrepreneurs and experienced executives from a wide range of leading gaming and media companies.

Pariplay’s Fusion™ aggregation platform features thousands of titles from the industry’s leading games developers and a suite of back-office conversion and retention tools that enhance player value.

The content deal is the latest in a string of new partnerships that have been announced recently by Pariplay, as it furthers its growth in regulated markets globally, including in the United States.

Shivan Patel, Commercial Director at Pariplay, said: “We believe that we best serve our operator partners by offering them the widest possible range of content, designed to appeal to a large breadth of player demographics.

“This deal with Gaming Realms provides our Fusion™ platform with content that is carefully designed with mobile devices in mind, cleverly leveraging IP and brands to deliver innovative and engaging new styles of games that I know will be a firm hit with customers around the world.”

Gareth Scott, Commercial Director of Gaming Realms, said: “The integration with Pariplay supplements existing routes to market, while strengthening our strategy for regulated jurisdictions.

“The growing reputation of Slingo and its unique gameplay continually drives player demand. We’re humbled to have several sponsor operators go live immediately, including through Aspire Global, and look forward to onboarding further operators over the coming weeks.”

 

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Grosvenor Casinos Embeds Tangam Systems to Ensure Gaming Efficiency

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Grosvenor Casinos Embeds Tangam Systems to Ensure Gaming Efficiency
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Tangam Systems is delighted to announce its partnership with Grosvenor Casinos to deploy its award-winning, flagship Table Games Management (TYM) software. As the UK’s largest casino operator with operations across Europe, Grosvenor Casinos  will utilize TYM to improve efficiency, transparency and decision-making for their table games operations.

“We are really pleased to be partnering with Tangam Systems to use a dynamic and data-driven model of managing our table games to improve profitability and create a more compelling gaming experience for our customers,” stated Richard Playle, Commercial Director for Grosvenor Casinos.

He continues: “TYM recommendations and intuitive dashboards empowers our team to make important decisions within minutes ensuring we meet the demands of our customers in real time and having the data at your fingertips enables the operational teams to run the gaming floors with greater efficiency.”

“We are thrilled to partner with Grosvenor Casinos, a world-class, strategic leader within the European gaming industry. By utilizing a data-driven approach, they can deliver better, faster, and more enduring outcomes to unlock the full potential of their table game operations,” said Maulin Gandhi, President of Tangam Systems.

“We are excited to be part of the Grosvenor’s transformation. Their team’s passion for what they do paired with our operational expertise and real time optimization I believe will deliver sustainable revenue growth” added Adrian Radford, Director of Casino Operations & Strategy. “TYM has proven to be a game changer already in this region as operators look for a more sophisticated way to manage their table games business.”

 

Grosvenor Casinos

Grosvenor Casinos is part of The Rank Group Plc and is the largest UK casino operator with 52 casinos nationwide.

Grosvenor Casinos is the home of poker where players can expect the best in venue experience with games such as blackjack, roulette and slots, sports entertainment and hospitality including quality food and drinks menus.

Grosvenor Casinos and The Rank Group Plc is committed to the promotion of responsible gaming practices with a range of tools and support services available.

Tangam Systems

Tangam Systems is the global leader in recommendations driven gaming optimization software, trusted by Casino Gaming Resorts to maximize profit on over 8,300 tables across 9 countries. Launched in2010, Tangam’s flagship software, TYM, turns data into actions to optimize spread planning, game mix, and dynamic management for table games. Merging decades of multidisciplinary experience in casino operations, software engineering, mathematics, and statistics, Tangam’s patented algorithms and visualizations are the first and only product of its category, backed by exceptional support.

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