Eastern Europe
HIGHLIGHT GAMES LIVE WITH MAXBET.RO
London-based video virtual sports specialist Highlight Games Limited announces that its games are now live on MaxBet Entertainment Group Plc’s online channels.
Premium patented video virtual sports games from Highlight – including SOCCERBET in English, Italian and Turkish league variants and NBA Last60 – are now available to play via MaxBet.ro’s online channels in Romania.
‘I’m delighted to announce that our exclusive games are now available to MaxBet.ro’s online customers,’ said Nick Gardiner, Co-CEO, Highlight Games. ‘The expansion of our European business is a high priority and it’s fantastic to be able to add MaxBet.ro to our growing list of customers following the recent receipt of our Class ll license from the Romanian Gambling Authority. Virtual sports provide fans with a new way to engage with the sports they are passionate about, and SOCCERBET’s success in Italy and Turkey is testament to the incredible player experience that our games deliver time and time again.’
‘MaxBet.ro prides itself on supplying the highest quality, innovative content to its customers and I’m delighted that our offering now includes Highlight’s premium games,’ added Victor Rusinov, CEO, MaxBet Malta Ltd. ‘We have watched Highlight Games’ stellar performance in other European territories and are looking forward to adding to that success story in Romania.’
Eastern Europe
Soft2Bet Invest Wins the “Outstanding Contribution to Gaming 2024” Award at SiGMA East Europe
Soft2Bet is delighted to announce that its Soft2Bet Invest venture has won the Outstanding Contribution to Gaming 2024 award at this year’s SiGMA East Europe taking place this week in Budapest, Hungary.
The award celebrates executives and organisations that make significant impacts on the industry through technical innovation, advocacy or mentoring and investments. Winning the “Outstanding Contribution to Gaming 2024” award for this category is therefore fantastic recognition of Sof2Bet’s work and efforts in the field.
Soft2Bet Invest launched a €50m iGaming Innovation Fund to support innovative iGaming and casual gaming companies and provide financial and business support to entrepreneurs. It reaches across the corporate spectrum and is open to growth-stage and/or mature companies that are harnessing pioneering technologies in casual gaming, AI, traffic differentiators or behavioural-UX analytics.
Launched in 2024, Soft2Bet Invest has already attracted major interest from iGaming startups and visionaries wanting to innovate and revolutionise the sector. Its investment bracket ranges from €500K to €1m per individual project, with the investment strategy to be discussed on a case-by-case basis.
Martin Collins, Chief Business Development Officer at Soft2Bet, commented: “Winning this award is highly rewarding since we launched Soft2Bet Invest just this year. It shows the hunger there is among our industry peers for a specialist investment fund that can harness the energy within iGaming and turn entrepreneurial dreams into realities. Soft2Bet’s focus has always been innovation, of spirit, business and technology, and this award recognises those qualities. We’re truly delighted to have won it!”
Eastern Europe
Imagine Live Expands Partnership with Betera: Launching a Dedicated Studio for the Belarusian Market
Imagine Live, a live casino solutions provider, announces a significant expansion in its partnership with Betera, a leading iGaming operator in Belarus. This collaboration will see the launch of a dedicated studio designed to deliver a highly competitive gaming experience for Betera’s players featuring a branded studio offering both Roulette and
Blackjack tables.
Strengthening Ties and Presence in the Belarusian Market
This new collaboration marks a milestone for Imagine Live as it further demonstrates its commitment to the Belarusian market. The beautifully designed studio provides a gaming experience that aligns perfectly with Belarusian players’ expectations.
Betera Studio Features
Standards in the Live Casino space are extremely competitive and as expected imagine live HD Streaming, Multi-lingual dealers and superb back office combined with the best studio designs in the market will surpass expectations of the both the partner and their players.
“We are delighted to expand our partnership with Betera through the launch of this dedicated studio,” said Hakob Manukyan, CEO of Imagine Live Armenia. “This initiative underscores our commitment to delivering top-quality, localized gaming experiences. By leveraging our bespoke technology and industry knowledge, we are poised to set new standards in the Belarusian iGaming market.”
Pavel Chernik, Head of Gambling Products at Betera, shared: “Our collaboration with Imagine Live, a live casino solutions provider, continues to expand. We are proud to unveil the launch of the dedicated studio, designed to deliver superior gaming experience featuring exclusive branded tables – Betera Blackjack 1 and Betera Roulette. This is a significant step for both companies, and we are thrilled about the opportunities that lie ahead with this collaboration.”
Eastern Europe
EGT Digital has been awarded with “Best Game Soundtrack 2024” accolade from SIGMA Awards East Europe
EGT Digital’s top-performing game Sugar Duke has been distinguished in the “Best Game Soundtrack 2024″ category of the SIGMA Awards East Europe. This year’s edition of the competition, honoring the leaders who bring change and progress in the gaming industry, took place on 02 September in the ballroom of the InterContinental Hotel in Budapest.
“I am extremely happy to accept this award on behalf of EGT Digital,” shared Tsvetomira Drumeva, Head of Sales at the company. “Sugar Duke is among our most popular slot games, and along with the attractive characters and numerous bonuses, it undoubtedly owes its impressive performance to its original and memorable soundtrack as well. This achievement is a result of the hard work and the innovative ideas of our team of devoted professionals, without whom our success would not have been possible. We would like to extend our gratitude to our partners and clients, who give us unwavering support.”
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