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IGT Signs Seven-year Deal with FDJ

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International Game Technology PLC has announced that its subsidiary, IGT Global Services Limited, has signed a seven-year agreement with La Française des Jeux (FDJ), the operator of the French National Lottery.

As per the deal, IGT will upgrade the current lottery central system to IGT’s advanced Aurora platform. The new system with its enhanced functionality is expected to go live in the first quarter of 2023.

“As FDJ’s lottery central system partner for more than 20 years, IGT has a keen understanding of the innovative technology needs of its business. Omnichannel lottery experiences enhance player engagement and are what consumers will come to expect as part of the overall player journey as lotteries continue incorporating more digital solutions. The enhanced omnichannel aspects that IGT will add to FDJ’s lottery infrastructure, combined with the exceptional reliability, performance and flexibility of our Aurora platform, will help FDJ maintain the French National Lottery’s standing as one of the most successful lotteries in the world,” said Jay Gendron, IGT Chief Operating Officer, Lottery.

“Now that we have successfully scaled FDJ’s digital offer, thanks to our new omnichannel architecture and our proprietary iLottery platform, it is time to launch the upgrade of our central draw games engine to next-level omnichannel capabilities. It is a major program in FDJ’s strategic plan, and we are pleased to pursue our longstanding collaboration with IGT to make this important step a success,” said Xavier Etienne, FDJ Executive VP Technology & International.

Aurora is IGT’s sophisticated lottery central system that works to transform, manage, and grow lottery businesses.

Once installed, Aurora’s framework will be connected to FDJ’s player and retailer account management platforms, enabling end-to-end integration of classic draw games into FDJ’s new digital omnichannel architecture.

IGT has served as the primary lottery central system supplier to FDJ since 2000. In addition to the lottery central system, IGT provides FDJ with instant ticket vending machines, instant tickets, technology training and maintenance.

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Optimove Appoints Peter Miles as Director of Sales

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Optimove, the global leader in CRM Marketing, has appointed Peter Miles as the company’s Director of Sales to oversee enterprise sales for the iGaming and iLottery markets. The selection furthers the company’s strategic investment in expanding its tier-1 customer base as a key growth engine for the business.

During his 18-year iGaming career, Mr Miles was responsible for developing and implementing the global business strategy of OpenBet and most recently SG Digital. Through his roles as Commercial Director and subsequently VP of Business Development, he focused on driving sales across Tier 1 sports betting and gaming operators such as William Hill, Betfair, PMU, Coral and Sportsbet. In addition, he led the international growth into the digital sector of World Lottery Association operators, such as Danske Spil, Nederlandse Loterij, Loto Quebec and BCLC.

“We’re thrilled to welcome Peter to Optimove, to oversee enterprise sales for new iGaming and iLottery markets. Peter is a key addition to the team. His experience, knowledge, and insight into the iGaming industry will play a major role in our efforts to scale our sales operations and expand our portfolio of Tier 1 and State Lottery Operators. As this and previous appointments suggest, we are determined to keep Optimove one step ahead of the curve and continue to provide both prospects and clients with the best offering and service possible,” Motti Colman, Senior Director of Sales at Optimove, said.

“I’m excited to join Optimove and play a major role in the company’s rapid growth efforts. I would like to thank SG Digital, I thoroughly enjoyed my time there, and I am very much looking forward to my next challenge at Optimove. Having been at the forefront of the growth of the iGaming industry, Optimove is a company that I’ve always highly regarded, with its next-generation AI technology, enabling leading operators to personalize and orchestrate customer journeys at scale. I look forward to the challenge of developing deeper partnerships with Operators, to improve CRM Marketing practices and player experiences,” Peter Miles said.

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Xace Appoints Julian Buhagiar as Non-Executive Director

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Specialist gaming payment account provider Xace has appointed leading igaming and fintech investor Julian Buhagiar as a non-executive director.

Julian has an extreme wealth of industry knowledge and is an investor and co-founder of RB Capital, a specialist M&A and investment brokerage in gaming, fintech and media. Over the last decade, Julian has amassed a phenomenal track record of investment, M&A and exits, having overseen some of the largest M&A transactions in the industry.

In addition to RB Capital, Julian is a founding partner and GP of Yolo Investments, a venture capital business focussed on opportunities across gaming and fintech with more than €400m AuM and investments in over 68 companies since inception.

As NED, Julian will bring his industry expertise to Xace by advising on its ambitious global expansion in the gaming sector and valuable mentorship to its senior management team.

Since launching just over a year ago, Xace has witnessed a rapid expansion particularly in industries such as gaming where businesses typically struggle to acquire regular bank accounts. To date the company has onboarded some of gaming’s most respected businesses as customers, providing them with business payment accounts in multiple currencies.

“I am thrilled to have someone of Julian’s calibre joining Xace. His deep knowledge of the gaming and fintech industry, combined with his intellectual capacity cannot be over-stated. I am certain that with Julian’s guidance we’ll be well-placed to achieve our ambitious goals for Xace in the coming months,” David Hodkinson, CEO of Xace, said.

“I am delighted to be joining Xace as their growth continues to strengthen. David and his team have quickly established Xace as the banking and payment services destination to an ever-increasing proportion of the gaming and finance industry. I am thrilled to be joining at such a vital stage of the company’s evolution,” Julian said.

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IGT Joins Science Based Targets Initiative

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International Game Technology (IGT) has announced that it has joined the Science Based Targets initiative (SBTi), which drives climate action among businesses worldwide.

Through this commitment, IGT officially pledges to set targets to reduce greenhouse gas (GHG) emissions, contributing to low-carbon emissions and furthering the Company’s environmental, social and governance (ESG) impact.

“IGT is advancing its sustainability leadership in the gaming industry by joining more than 2,000 companies worldwide committed to the SBTi in reducing their emissions, generating positive value for our planet and our future while continuing to grow their business. Making a formal commitment to setting science-based targets advances IGT’s established sustainability program and underscores our focus on ESG activities,” said Wendy Montgomery, IGT SVP Marketing, Communications and Sustainability.

Aligned with the most ambitious objective of the 2015 Paris Agreement, IGT will develop both near and long-term GHG emissions targets in order to contribute to limiting global warming to 1.5 degrees Celsius compared to the pre-industrial average temperature. IGT will focus on targets associated with the new SBTi Net-Zero Criteria and report its progress each year in the Company’s annual Sustainability Report.

The SBTi is a partnership between the CDP, World Resources Institute, World Wide Fund for Nature, and the United Nations Global Compact (UNGC). IGT has been a member of the UNGC since 2017 and has strengthened its relationship with the UN by adopting nine of the 17 UN Sustainable Development Goals and aligning them with its sustainability strategy.

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