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AdInMo expands its In-Game Ops Team

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Personalization, Play-To-Earn and the (obligatory) Metaverse
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Mobile InGamePlay brand advertising platform hires former Viacom ad executive

AdInMo, the mobile in-game advertising specialist has further strengthened its operations as part of its plans to scale-up its InGamePlay adtech platform.

Reece Eaton joins as Ad Operations Director to work with AdInMo’s global demand partners including InMobi, Pubmatic and Yahoo! Adtech to help drive monetization of its global mobile games inventory.

Reece brings a wealth of cross-sector and cross-media ad operations experience to the team having spent over 10 years at Viacom’s ad operation team, followed by diverse roles across the digital advertising ecosystem including managing publisher integrations within the SSP at WideOrbit, running ad operations for dynamic creative business Fresh8 as well as establishing UNION Media’s video ad serving network for programmatic and direct campaigns, now known as Showheroes Group.

AdInMo’s InGamePlay platform programmatically serves click-free brand ads that don’t interrupt game flow. This ensures there is no impact of player immersion and creates more authentic brand experiences for advertisers wishing to reach mobile game players.

CEO and Co-Founder Kristan Rivers said: “Reece brings a wealth of buy-side experience to Team AdInMo which will help us rapidly accelerate the onboarding of our supply and demand partners.”

Reece Eaton added: “Games as an advertising channel has exploded in 2021. The in-game advertising space in particular is attractive to media buyers looking to access hard-to-reach audiences in a cost-effective way. I’m delighted to lead AdInMo’s ad operations to evolve our ad serving capabilities as well as help the in-game advertising sector establish standards and drive best practice through participation in industry taskforce initiatives led by IAB and MRC.”

Gaming

Antonio Papa joins SRI in London to further strengthen global Platforms, Gaming & Technology Practice

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Antonio Papa joins SRI in London to further strengthen global Platforms, Gaming & Technology Practice
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SRI, the global executive search and talent consulting firm, has appointed Antonio Papa as a Partner, based in London, to further strengthen its global Platforms, Gaming & Technology Practice. 

Antonio joins SRI after 4 years of leading executive recruitment, globally, at award-winning gaming and technology pioneers, Build a Rocket Boy, as well as Epic Games, where he established end-to-end recruitment processes.  

Antonio has 19 years of strategic search experience in industries including fashion, retail and media.  He has partnered with many world-renowned brands, including Nike, Adidas, Puma, Tommy Hilfiger, and ASOS. He is a recognised leading recruiter across converging industries, and his extensive knowledge, as well as strong relationships with CEOs, MDs, boards and executive teams, make him a valued partner for his clients.  

Mark Moreau, Managing Director, EMEA & APAC, said ‘We are delighted to welcome Antonio to the SRI family.  He has a formidable reputation in this fast paced, fast growth area and will add even more strength and depth to the existing global Platforms, Gaming & Technology Practice’ 

Antonio Papa, Partner, Platforms, Gaming & Technology said ‘I am absolutely thrilled to take this next step in my career with SRI.  Our strength in complementary industries such as media & entertainment alongside our global coverage will offer huge value to clients.  SRI’s ethos of service, rigour and being insight-led aligns with my own. I can’t wait to get going’   

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eSports

Nigma Galaxy female CS:GO Champions: New docu-series follows rise to becoming champions

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Nigma Galaxy female CS:GO Champions: New docu-series follows rise to becoming champions
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This Sunday 14th, Nigma Galaxy is set to release the first episode of their new docu-series, Jiggy Biggy Best: A CS:GO Story, which follows their hugely successful female CS:GO team and their journey to becoming champions at two major tournaments this year.

The first instalment of the series will be launching on Nigma Galaxy’s YouTube channel at 1pm CEST on Sunday. You can find more information below, in case the team’s story would be of interest to your editorial plan:

  • Fans will get a behind the scene glimpse into the female Nigma Galaxy CS:GO team preparing for two of the biggest tournaments of their careers – ESL Impact League Season 1 in Dallas to the stand-alone ESL Impact tournament in Valencia
  • The docu-series also offers an exclusive peek into the teams journey to the top – their training regime, team cohesion and a deeper dive into the world of female esports
  • Uncover the dedication and support Nigma Galaxy have placed on the competitive female esports scene, one of the fastest-growing sub-genres in the industry
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Central Europe

The number of games companies and employees in Germany continues to grow

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The number of games companies and employees in Germany continues to grow
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The upswing in the German games industry continues: significant increases in the number of German games companies and employees in 2021 are being followed up by further growth in both figures. There are currently approximately 786 companies in Germany that are involved in the development and marketing of computer and video games or in one of these two areas. This is 5 per cent more than in 2021. These are the figures released today by game – the German Games Industry Association, based on data collected by gamesmap.de. A majority of these companies (392, down by 3 per cent) are active in both development and publishing. 358 games studios focus solely on the development of games for PCs, games consoles and mobile devices. The number of these companies exhibited particularly strong growth, rising by 14 per cent compared to the previous year. The number of companies who are active solely as publishers is significantly lower, with just 36 such companies in Germany (up 13 per cent).

The positive trend in the number of employees has also continued, as the previous year’s 8 per cent growth has been followed up by approximately 3 per cent growth in the core market. This brings the total number of people employed in the development and marketing of games in Germany to 11,242. Differences in the growth rates underscore the degree to which the establishment of numerous smaller companies is driving the current growth trend in the German games industry: whereas the number of games companies in the core market has increased by 26 per cent over the past two years, the rate of growth in the number of employees during this same time span has been lower, at just under 12 per cent. Following a decline in the previous year, the games industry’s extended labour market also recovered somewhat: the estimated number of people employed here increased by nearly 6 per cent to 17,048. This extended labour market includes people employed by service providers, retailers, educational establishments, the media and the public sector in connection with the games industry. In total, the German games industry currently therefore secures more than 28,000 jobs.

The upswing in the German games industry continues: the increase of 26 per cent in the number of companies in just two years shows that Germany is on the right track as it strives to improve its attractiveness as a games location. Many of the positive impacts of the relatively new federal support programme for the games industry have yet to show up in the statistics, because most games are the result of a multi-year development process. Even so, growth in the number of companies and in their employees already offers us evidence of the industry’s high level of confidence that this upswing is going to last, particularly if policymakers continue to take the decisions necessary to continue this course,’ said Felix Falk, Managing Director of game.

Another year of strong growth for the German games market

Sales revenue from computer and video games and associated hardware is currently experiencing even stronger growth than that enjoyed by numbers of companies and their employees: following a historic 2020 performance with a 32 per cent jump in sales, sales revenues in the German games market continued to rise significantly in 2021 with a total of approximately 9.8 billion euros in sales revenue generated by games, games hardware and fees for online gaming services – an increase of 17 per cent compared to the previous year. Sales revenue from computer and video games grew by 19 per cent to about 5.4 billion euros, due among other things to increases in in-game and in-app purchases. Sales revenue from games hardware has also grown, by 18 per cent overall to about 3.6 billion euros. Demand for games consoles and gaming PC accessories was particularly strong.

About the market data

The online directory gamesmap.de records developments in the German games industry on an ongoing basis. game continuously calculates the industry’s employment situation in Germany using detailed industry observations and research, together with appropriate projections and surveys of experts.

The market data is based on statistics compiled by the GfK Consumer Panel and data.ai. The methods used by GfK to collect data on Germany’s digital games market are unique in terms of both their quality and their global use. They include an ongoing survey of 25,000 consumers who are representative of the German population as a whole regarding their video game purchasing and usage habits, as well as a retail panel. The data collection methods provide a unique insight into the German market for computer and video games.

game – the German Games Industry Association

We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers. As a joint organiser of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the best games location.

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