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EveryMatrix Press Releases

EveryMatrix strengthens Miami office with a new senior commercial hire

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EveryMatrix strengthens Miami office with a new senior commercial hire
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iGaming provider EveryMatrix welcomes Greg Ivry as Business Development Manager in the company’s Miami office. Bringing a wealth of expertise from reputable iGaming brands, Ivry will focus on generating platform, sports and casino opportunities in the region and report to Erik Nyman, President EveryMatrix Americas.

Greg Ivry has a solid background in sports betting, technology, and e-commerce. He is a commercial leader with in-depth knowledge of the sports sector. With 15 years of experience, Greg Ivry has previously been with DraftKings as a Senior Director of Business Development and worked at StubHub for ten years in various development-oriented roles.

EveryMatrix is steadily assembling a talented team for its Miami office. With Greg’s expertise and track record, the company will extend its reach and strengthen its presence in the constantly evolving U.S. iGaming market.

Erik Nyman, President EveryMatrix Americas, states: “I am excited to have Greg joining EveryMatrix. He will bring many years of experience in areas and regions that will generate new exciting opportunities for our company. I believe that together we will accelerate our growth and further establish EveryMatrix as the leading technology provider of iGaming in the U.S. and beyond.”

Greg Ivry, Business Development Manager Sports for EveryMatrix, comments: “I am thrilled to join EveryMatrix! There is a huge opportunity to grow the U.S. sports business via traditional and creative partnerships, which is very energizing. The strong EveryMatrix culture already permeated the U.S. office in Miami, and I am excited to bring my business development experience to the accomplished and growing team.”

EveryMatrix Press Releases

OddsMatrix breaks EUR 100 million mark per month for total bets in Q4 2021

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OddsMatrix breaks EUR 100 million mark per month for total bets in Q4 2021
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Leading iGaming platform provider EveryMatrix is pleased to announce record turnover for its sportsbook solution in Q4 of 2021.

OddsMatrix reached a great milestone in Q4 2021, surpassing a monthly average of over EUR 100 million total placed bets, almost double of Q4 2020.

OddsMatrix also received plenty of new and unique functionalities in 2021, such as the BetBuilder feature, available for seven sports with more to come, and a new Do It Yourself feature that allows operators to create their own tournaments, events, and odds.

The year’s final quarter also saw a massive increase in bettor engagement with FIFA and Basketball sports simulations. The overall increase in bettor engagement that our product experienced can be attributed to growing the existing clients and launching new ones.

OddsMatrix is the EveryMatrix sportsbook solution, designed to provide all the necessary tools to help operators expand their sports business and increase profits. It combines modern front-end and sophisticated back-office to offer complete customizability, support, and monitoring.

Ebbe Groes, Group CEO of EveryMatrix, says: “This is a great accomplishment for us, and the numbers don’t lie! OddsMatrix is a great product, and it’s performing even better than we forecasted.

“Our product experienced exponential growth in the recent years, and the talented OddsMatrix team is constantly at work to improve and expand upon what we achieved so far with the product.”

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EveryMatrix Press Releases

Foliatti Casino goes live in Mexico with EveryMatrix

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Foliatti Casino goes live in Mexico with EveryMatrix
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B2B iGaming software provider EveryMatrix announces the official launch of leading Foliatti Group into the online Mexican regulated market. Mexican players can now enjoy a wide range of casino games, sports and esports betting events, and exciting promotions.

After working closely with EveryMatrix, Group Foliatti (Concepto Deportivo de Mitras), a company with the biggest land-based presence in several Mexican states, has officially launched its first online venture Foliatti Casino.

EveryMatrix supports Foliatti’s online launch by providing its flexible turnkey solution, including its iGaming Integration Platform and sportsbook, as well as its cross-bonusing system and scalable player management platform (PAM). The two companies have started their partnership in June 2021.

To further drive differentiation on the market, EveryMatrix has teamed up with front-end specialists Mad Men. Using their market knowledge and the best UX practices and tools, Mad Men has ensured that Foliatti Casino will stand out in the competitive iGaming market by developing its new brand identity and overall website design.

Mad Men has been working within the EveryMatrix eco-system to ensure Foliatti Casino enjoys all native platform functionalities and can easily run its operations moving forward. Mad Men is an EveryMatrix certified Gold Partner.

Stian Hornsletten, CCO & Co-founder of EveryMatrix, comments: “We’re so proud of Foliatti Casino’s launch. All of us poured plenty of resources into this project, which ended up being a great success. As a platform provider, EveryMatrix is happy to offer its turnkey solution to leading land-based brands looking to have a great start in the online sphere. It has been a great pleasure to work with Mad Men and Foliatti Group, and I see a great future ahead of us.”

Michel Groenendijk, Director of Mad Men Ltd, says: “Our past work experience with EveryMatrix’s team made this project a pleasure. Thanks to our fast interactions, we were able to deliver the project quickly, so Folitti can start running their new online brand right away. That being said, we’re looking forward to partnering and working with EveryMatrix again for future projects.”

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Compliance Updates

EveryMatrix applies for new licenses in West Virginia and Michigan

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EveryMatrix applies for new licenses in West Virginia and Michigan
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iGaming platform provider EveryMatrix is rapidly advancing in multiple commercial negotiations and, to support its strong sales pipeline, has now filed for licensing in West Virginia and Michigan.

After the company’s progress with deals and fulfilling license requirements in New Jersey, EveryMatrix has filed for two more jurisdictions in West Virginia and Michigan, with more fillings to occur in the near future.

West Virginia and Michigan have both enacted legislation for online casino and sports betting, making these markets highly attractive for EveryMatrix and its future clients with its in-house full turnkey platform.

EveryMatrix continues to expand its U.S. business, having already signed agreements with Tier-1 operators like Kindred Group and Resorts Digital as well as with important payment providers such as PXP Financial and Nuvei.

Erik Nyman, President EveryMatrix Americas, comments: “To support our business advances and multi-state partnerships, we have now filed license applications in West Virginia and Michigan. This follows our clear path and ambition to be live with our technology and products in states that allow for a full casino and sports betting offering. I am very pleased with EveryMatrix’s progress in the U.S. and looking ahead to an exciting 2022.”

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