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Jagex celebrates best of British talent by partnering with design school Central Saint Martins

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Jagex celebrates best of British talent by partnering with design school Central Saint Martins
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New line of limited-edition Jagex inspired merchandise and products to include
consumable, tech and convenience items

Leading UK games publisher and developer Jagex, has joined forces with graduates from world-renowned arts and design college Central Saint Martins, University of the Arts London, to create a new line of limited-edition Jagex inspired merchandise and products.

Best known for RuneScape and Old School Runescape, two of the world’s most successful and legendary online games, Jagex has partnered with Central Saint Martins to add a new spin to its own brand as it continues to scale, and to show its support for both the British design industry and for its international graduates.

The brief challenged graduates of the Central Saint Martins BA Product Design course to create a range of products that are in-line with the company’s core values of community collaboration, scientific creativity and courage for change while simultaneously leveraging the iconic Jagex logo as inspiration. Graduates were offered the opportunity to submit ideas across a range of consumables, clothing, tech, convenience and vanity items.

Six products were chosen from the four designers who were invited to pitch their ideas, with those designs ultimately moving into production. These included the Choc Bloc, a chocolate selection cast in the style of colourful building blocks to assemble into playful architectural combinations; a coffee dripper and jug designed to evoke a computer loading symbol and the Jagex logo; the Infinite Light decorative candle and incense holder; an articulated lamp; and a wireless phone charger.

Jagex CEO Phil Mansell said: “Jagex has a long history in game design, and so we are thrilled to have been able to partner with Central Saint Martins, especially at a time when the arts have been severely impacted by the pandemic. Not only does this collaboration allow us to champion the British design industry, it gives us a platform to communicate the strength of two well-known and respected globally iconic brands which, independently, continue to move the needle in their respective sectors. We are really impressed with how these extremely talented graduates approached this challenge, helping Jagex to evolve in a fresh, new way which marries perfectly with the strategy we have adopted to develop our community-driven core games.” 

BA Product Design Course Leader Paul DeAth added: “Working with Jagex has provided a unique opportunity to see into the changing nature of the wider games industry, and how the values held there can inform design beyond the usual gaming merchandise. As the games industry continues to grow in prestige, we hope to see more opportunities like this, which offer an emerging generation of engaged students a better chance to engage with the space.”

The full details of the range will be revealed soon, with a selection from the range of chosen designs made available for general purchase in limited numbers via Jagex’s own store page from 2022, starting from £12 per unit. 

Gaming

Antstream Arcade brings world’s largest library of retro games to the Epic Games Store

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Epic Games Store adds 1200 new games with the addition of Antstream Arcade
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Global leader in cloud gaming Antstream Arcade launches on the Epic Games Store today, bringing its library of over 1200 games to millions of gamers world-wide. Epic’s users will be able to play iconic video games from the arcade era and beyond, for free, through Antstream Arcade’s dedicated platform.

The first pure cloud gaming platform to be added to the Epic Games Store, Antstream boasts the largest library of games of any cloud gaming service, with iconic classics including Space Invaders, Pac-Man and Mortal Kombat. Antstream Arcade provides the best way for players to enjoy a huge range of retro and casual games – from definitive classics to obscure curios – for free, with no downloads or microtransactions.

As part of a 7-day offer to welcome new users to the platform, players will receive a free gem pack worth $14.99, which can be used to enter the many tournaments hosted on Antstream Arcade, and unlock new “challenge modes” for some of the best games of the last 40 years. Antstream will also be offering players a discount on its premium ad-free subscription option in December, with further details to be announced soon.

Steve Cottam, CEO at Antstream Arcade, said: “We are on a mission to bring some of the greatest games ever created to a socially connected global community using the latest in streaming technology. Today’s launch in the Epic Store is a huge step towards achieving that goal. We’re very excited to welcome a brand new audience to the Antstream Arcade platform, and to push the boundaries of what is possible with cloud gaming by making it accessible to everyone. Players can enjoy any of the games on Antstream Arcade for free, on almost any device. With over a thousand titles available and more being added every week, we’re confident everyone will be able to find something they enjoy.”

Antstream Arcade’s library of streamable games includes titles licenced from Disney, Warner Brothers Taito, Atari and Bandai-Namco, as well as a huge range of smaller indie developers and IP owners from across gaming history. Antstream Arcade represents not only the best way for gamers to legally play the games of the past, but also one of the only ways to continually support a game’s original creators and rights holders. In addition to providing gaming rights holders with a revenue stream for the use of their content, Antstream delivers a wealth of gameplay data from players allowing game owners to better decide how to shape their franchises for future audiences.

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Central Europe

The German Games Industry Association sees coalition agreement as sound basis for successful games policy

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The German Games Industry Association sees coalition agreement as sound basis for successful games policy
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  • Germany to be strengthened as games location
  • Ongoing games funding to be secured
  • Esports clubs to gain non-profit eligibility

In the view of game – the German Games Industry Association, the coalition agreement presented today by the German political parties SPD, Bündnis 90/Die Grünen and FDP provides a sound basis for a successful games policy over the coming years. game sees the pursuit of the overarching goal of strengthening Germany’s overall position as a games location as particularly important. A key factor here is to ensure ongoing games funding, which the SPD, Bündnis 90/Die Grünen and the FDP have enshrined in the new coalition agreement. In addition, game welcomes the general statements in the coalition agreement on reducing the level of bureaucracy and points to criticism raised by many games companies that are dissatisfied, for example, with the bureaucratic hurdles in the funding programme. game is also pleased that esports clubs can be recognised as non-profit organisations in future. Furthermore, key issues for the games industry are addressed in several passages in the coalition agreement, including reducing barriers to digitalisation, expanding broadband access (which is to be accelerated), promoting digital education and facilitating the immigration of qualified professionals to Germany. However, it remains to be seen how games and the games industry will be represented within the new federal government.

‘From the perspective of the games industry, the coalition agreement presented today is heading in the right direction: strengthening Germany as a games location, securing ongoing games funding, recognising the work of esports clubs as non-profit and an overall stronger focus on promoting digitalisation and reducing bureaucracy in Germany constitute an extremely sound basis for a successful and internationally competitive games policy during the new legislative period. Now it is essential that the new federal government establishes as quickly as possible who is responsible for games and that this is swiftly followed by concrete steps,’ says Felix Falk, Managing Director of game.

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Gaming

THE GAME AWARDS RETURNS IN FULL FORCE TO HONOR THE TOP NAMES FROM EVERY VERTICAL OF THE GLOBAL GAMING INDUSTRY

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THE GAME AWARDS RETURNS IN FULL FORCE TO HONOR THE TOP NAMES FROM EVERY VERTICAL OF THE GLOBAL GAMING INDUSTRY
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OTT platform Hotstar, MTV India, Voot, Jio TV, MX Player and Loco to re-broadcast the grand ceremony in India

The biggest award show for the gaming industry, The Game Awards, is in its 8th edition in 2021 and has announced the on-ground event at the Microsoft Theatre in Los Angeles in December. South Asia’s leading esports company NODWIN Gaming with streaming partner Hotstar will re-broadcast the event in India.

Created and produced by Geoff Keighley, The Game Awards is a prestigious stage to felicitate best-of-the-best in the global gaming fraternity which encompasses design, development, esports, art, audio, direction, streaming, events and a lot more. The industry brings out the best content and products with cutting edge technology every year. It is at The Game Awards where the top names in all the verticals are honoured.

“We are honored to bring The Game Awards yet again to India in partnership with NODWIN Gaming,” said Geoff Keighley, creator, The Game Awards. “As a truly global celebration of gaming, we look forward to celebrating the year’s best games and previewing what’s next at this year’s show.”

As the safety restrictions ease in a majority of the countries, The Game Awards will allow a limited audience at the much revered Microsoft Theatre.

“The Game Awards is a true embodiment of the art form of gaming on the global stage. Nodwin Gaming is proud to have joined hands with TGA for yet another year where the pandemic situation has eased to a great extent. There is a lot to feast on at the grand celebration of gaming with the best artists and movie stars apart from the multitude of categories from the industry itself. Looking forward to sharing and celebrating the love of gaming across the nation”, said Akshat Rathee, MD & Co-Founder, NODWIN Gaming.

NODWIN Gaming continues its support for The Game Awards by rebroadcasting the ceremony in India, thereby bringing the global phenomenon to one of the fastest-growing gaming markets in the world.

Check out the nominees across all the categories here.

Catch The Game Awards live on Disney+Hotstar, MTV India, Voot, Jio TV, MX Player and Loco on December 10 from 5:30 am to 9:30 am.

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