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Adverty partners with Smart to further facilitate access to its seamless in-game inventory

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Adverty partners with Smart to further facilitate access to its seamless in-game inventory
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Adverty today announces a partnership with Smart as it seeks to widen access to its market-leading programmatic in-game inventory for advertisers globally.

Adverty AB (publ), the leading in-game platform for advertisers, agencies and game developers, is expanding its footprint with a global partnership with Smart; a leading independent ad tech platform. The goal of this integration is to provide advertisers with easy access to a large pool of thematic advertising inventory, enabling them to increase their reach and campaign performance while respecting the user experience.

Smart is a global advertising technology company, created in 2001, that offers ad serving, programmatic monetisation and buying solutions to both publishers and advertisers. This integration will increase Adverty’s programmatic reach for brands and advertisers looking to enter the increasingly influential world of gaming. Publishers will benefit from direct access to greater demand, allowing them to better leverage and optimise the monetisation of their in-game advertising formats.

The move strengthens Adverty’s mission to be the leading in-game advertising platform to associate with the very strongest SSPs – making it easier for ad buyers to access the latest in-game advertising inventory, at a time when the market is waking up to the critical importance of gaming within media.

Tobias Knutsson, CEO of Adverty, explains: “With this integration, we are adding a new, best-in-breed vertically integrated SSP to our programmatic infrastructure, further cementing our position in the market. With all the talk of the Metaverse in the market right now, we are on the front foot and delighted to offer the most compelling advertising inventory in this burgeoning media frontier. Furthermore, we are resolved to ensuring that every brand and every agency in every corner of the world can access our market-leading, innovative and non-intrusive in-game ad inventory.”

Pierce Cook-Anderson, Country Manager Northern Europe at Smart, adds: “Our advanced programmatic solution gives buyers first look at premium inventory, on every screen and for every format. This enables them to create personalised deals according to their communication strategy and campaign KPIs. We are well aware of the importance of the gaming environment and are delighted to partner with Adverty to widen access to its powerful gaming technology. We look forward to watching ground-breaking campaigns take shape within the gaming environment and have buyers explore, measure and leverage these formats whilst providing customers with a non-intrusive ad experience.”

Adverty helps brands to deliver unobtrusive advertising which engages audiences in immersive environments, thanks to its revolutionary and patented technology, built specifically for gaming. Its In-Play™ and In-Menu™ formats enable highly contextual and unobtrusive brand communications and the in-game advertising specialist was recently awarded its third US patent for its viewability technology BrainImpression™; a ground-breaking method for determining ad viewability and impressions within complex gaming environments. This covers every screen used in traditional gaming and the ‘Metaverse’ – from mobile phones, tablets and TVs to next-generation devices used for virtual and augmented reality.

Asia

Squid Royale Season Finale Brings Glass Bridge and Marble to Silly Royale

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Squid Royale Season Finale Brings Glass Bridge and Marble to Silly Royale
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Made-in-India social game Silly Royale’s third and final season of Squid Royale content is out now. Squid Royale is a mode in Silly Royale that has games inspired by the popular Netflix show ‘Squid Game’.

The season finale will bring ‘Glass Bridge’ and ‘Marble’ games from the popular Netflix series, Squid Game, to add to ‘Red Light, Green Light’ debuted in Season 1 and ‘Honeycomb Dalgona’ and ‘Tug of War’ from Season 2. Additionally, players also stand a chance to win daily rewards and 4 new skins.

“Squid Royale Season 2 was our best one yet as Silly Royale crossed 13 million installs worldwide,” says Christelle D’cruz, co-founder and General Manager, Silly Royale. “The season finale will let players play all five games from Squid Royale which will make it even more fun and competitive for them.

Silly Royale Squid Royale Season Finale Update — What’s New

  • 40-player Squid Royale

  • 2 new games – Glass Bridge and Marble

  • Daily rewards – In-game rewards and cosmetics

  • 4 new skins –

    • Salesman skin

    • Doll skin

    • VIP owl skin(001 player in the Squid Game show)

    • Survivor skin (Last man standing in the Squid Game show)

  • Sign-in option which will let players carry their progress to other devices

 

Furthermore, Silly Royale’s Season 3’s best players will enter into a raffle to win an iPhone 13. Season 1 saw 22-year-old Sagar Sharma from Meerut winning an iPhone 13 Pro Max 256GB with 110 wins in Squid Royale. The Top 100 players from Season 2 will go into a raffle today on Silly Royale’s Discord with the winner getting a PlayStation 5.

In Silly Royale Season 2, a total number of 378,655 matches were played. The game’s popular voice chat feature also clocked more than 100 million voice minutes till date while the game crossed more than 13 million installs worldwide.

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Gaming

Opera GX – the world’s only browser for gamers – debuts on the Epic Games Store

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Opera GX – the world's only browser for gamers – debuts on the Epic Games Store
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Opera GX joins the Epic Games Store, becoming the first web browser for gamers available in the store. With its set of unique features including RAM, CPU and network bandwidth limiters, as well as a unique, gaming-themed look and feel including adaptive background music, Opera GX is the perfect fit for players in the Epic metaverse. Players also get access to GX Corner, a unique Opera GX feature with a game release calendar, information about games on sale and gaming-news.

With Opera GX, Opera has adapted its proven, innovative web browser to expand its footprint in gaming. Opera GX brings the immersive gaming experience to browsing, as the first browser to include built-in Twitch, Discord and social messengers. GX also supports dynamic RGB Lighting Effects on Razer and Corsair peripherals. GX’s Discord community is the biggest server in the tech category with an  audience of 500K members.

“Since its launch, the Epic Games Store has become a true destination for online game and software distribution, giving gamers much-needed choice with access to multiple game platforms. At Opera, our mission is to create superior products that people choose to use and install. This mission has led to the development of Opera GX, the browser of choice for gamers, who decide to make it default for its superior features, look and feel. Opera GX is the perfect fit for the Epic Games Store because of this shared passion to create choice and enable a community of gamers,” said Annette de Freitas, Head of Business Development at Opera Gaming.

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eSports

Rix.GG announces Huntress Trials VALORANT Tournament for February

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Rix.GG announces Huntress Trials VALORANT Tournament for February
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Rix.GG, a top UK esports organisation, announces its first Huntress Trials VALORANT for female and marginalized genders of the new year.

The Huntress Trials tournament will start on Saturday the 19th February at 12:00 GMT and will continue on Sunday the 20th February 12:00 GMT.

The competition will feature up to 32 competing teams in total from across the EU and the UK, in a 5v5, single-elimination bracket, best of 3 (Bo3). Winners from the bracket will advance to the Grand Final which will be a best of 3 (Bo3) with a chance to take home the first prize.

The Huntress Trials VALORANT tournament – February prize pool is £2000 GBP total, where the winners of the event will receive £1000 GBP, 2nd place £500 GBP and 3rd and 4th place will be awarded £250 GBP.

The casters for this event will be the returning Samantha “NaoriMizuki” Timms and Layla “TK Layla” Abbott. Overseeing the tournament will be Tournament and Events Manager, Umar ‘Maru’ Aswat, with the support of admins Nicole ‘Wolf’ Sølvmose, and Jorden ‘Raen’ Dakin-White, as well as Observer Samantha “Benolot” Fry. The production for the Huntress Trials tournament will be overseen by Jakob “Atroix” Szmyt and will include his Esports Production Year 2 students at Confetti College (@Confetti_ICT). We are delighted that we are able to assist with the grassroots development of future production staff as well as grassroots players.

Gin Rai from Confetti College said “We at Confetti are excited to work with Rix and the Huntress Trials. This is another great opportunity to provide our students with real broadcast production experience whilst elevating recognition for women and marginalised genders in esports.”

Teams interested in participating can sign up via our form by Wednesday, 16th February at 21:00 GMT. Only the first 32 eligible teams will be allowed to participate. This tournament is only for female and marginalised gender teams.

Country restrictions are set by VALORANT and Riot Games tournament licenses. For the purpose of this tournament, teams must have the majority of their players from a qualified region. Rix.GG has been granted an EU license though some country restrictions may apply.

First Prize: £1000 GBP

Second Prize: £500 GBP

Third and Fourth Prize: £250 GBP Saturday

Date: 19 February 2022

Time: 12:00 PM GMT

Sunday

Date: 20 February 2022

Time: 12:00 PM GMT

Main Broadcast: RixGG_TV

Bracket: ChallengerMode

Format: 5v5; Single-Elimination; Best of 3 (Bo3) including the final

Rules: Huntress Trials – VALORANT – Tournament Rules – February

Eligible countries: Albania, Andorra, Armenia, Austria, Azerbaijan, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Faroe Island, Finland, France, Georgia, Germany, Gibraltar, Greece, Guernsey, Hungary, Iceland, Ireland, Isle of Man, Israel, Italy, Jersey, Kosovo, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Moldova, Monaco, Montenegro, Netherlands, North Macedonia (formerly Macedonia), Norway, Poland, Portugal, Romania, Russia, San Marino, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine, United Kingdom (UK)

This tournament is not endorsed or supported by Riot Games.

We’ll see you there, good luck to all the teams entering the tournament!

#EsportsisforEveryone

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