Central Europe
STS Holding SA to Launch Investment Arm

STS Holding SA, the biggest sports betting company in Poland, wants to use part of the 1.08bn zloty ($266m) raised from its initial public offering as an investment arm.
As reported by Bloomberg, the owners of the company, the Juroszek family, want to use some of the money raised to wager on Warsaw-listed stocks.
The family has successfully sold a 30% stake in the company, which together with dividends from their Atal SA home building business, will fund an investment arm.
That investment arm will aim to buy large stakes in companies with high dividend-paying and growth potential. The sectors targeted by CEO Mateusz Juroszek include technology, eCommerce and real estate, which will take up around 20-30% of the company’s portfolio. It will, however, take at least five years to be fully operational, according to Juroszek.
The Juroszek family owns 10% stakes in asset managers Skarbiec Holding SA and Quercus TFI SA, as well as stakes in Flutter Entertainment, Evolution AB, and Better Collective. The group is also reportedly targeting Allegro, Poland’s largest eCommerce platform, despite its stocks dropping by 56% due to Amazon’s presence in the country’s market.
“We look for targets in central and Eastern Europe, but we don’t have anything precise on the radar,” Juroszek said.
Central Europe
ComeOn Gaming Secures GlüNeuRStv Sportsbook Licence

The registry of the Ministry of Sports and the Interior of Saxony Anhalt has confirmed that it has granted a German Fourth Interstate Treaty (GlüNeuRStv) licence to ComeOn Gaming.
Cherry AB’s B2C unit has registered the brands sunmaker.de, comeonwetten.de and mobilebet.de under its approved German licence.
Though having secured its GlüNeuRStv licence, ComeOn has yet to disclose whether it will launch a sportsbook property, accepting the terms of Germany’s conflicted sportsbook marketplace.
At present, Saxony Anhalt has chosen to serve as the GlüNeuRStv regime’s interim regulator, as the state’s executive proceeds to establish Glücksspielbehörde (GGL) – German gambling’s new federal regulatory authority by the end of 2022.
ComeOn joins 35 foreign and domestic operators that have been granted GlüNeuRStv sports betting licences.
Central Europe
Kindred to Withdraw from Germany

Kindred Group has confirmed that its flagship Unibet brand will withdraw its presence from the German market as of July 1.
The Stockholm-listed operator has informed local authorities that it has chosen to cancel Unibet’s sportsbook and virtual slots licence applications to participate in Germany’s Fourth Interstate Treaty on Gambling (GlüNeuRStv) regime.
“Our long-term strategic direction sets out locally regulated markets as the core engine for our growth,” Kindred said.
“However, licence application procedures, licence conditions, and the regulatory environment need to be transparent, sustainable, and financially viable for a market to be competitive.”
Kindred stated that its decision was taken following an assessment of market conditions that deemed the GlüNeuRStv’s application procedures and restrictions on products offered to be “not sustainable and competitive against the unlicensed offering”.
The decision sees Unibet become the highest-profile brand to exit the GlüNeuRStv regime, in which Kindred had observed a two-year waiting period to secure a market licence that was deemed no longer a strategic priority.
Withdrawing from Germany, Kindred stated that it had prioritised the objectives of growing its North American presence and taking “product control with the Kindred Sportsbook Platform and the acquisition of Relax Gaming”.
Kindred concluded: “We do not see a foundation for long-term shareholder value and customer experience at the moment. However, we appreciate that this position may change in the future.”
“As our operations in Germany are limited the decision will have an insignificant financial impact for Kindred.”
Central Europe
Symplify links up with LVC Diamond to enhance its CRM strategy

Symplify, market leaders in CRM and AI cloud solutions, has linked up with online casino operator LVC (Las Vegas Casino) Diamond to enhance its CRM strategy.
LVC Diamond’s standout brands are Vegas.hu and Vipcasino.hu which have risen to become two of the premiere online casino sites in the Hungarian market. Symplify is working with Vegas.hu and Vipcasino.hu to enhance its CRM capability and will be integrating its Mail, SMS and Push-package.
Symplify’s CRM expertise will enable Vegasonline.hu to nurture meaningful relationships with its customers by harnessing the full potential of its multichannel engagement strategies. Segmentation and personalised responses will form a core element and can be managed from a single platform.
The powerful Campaign and Journey builder from Symplify will ensure Vegas.hu and Vipcasino.hu builds on its momentum by improving customer engagement through optimising user journeys through its CRM and On-site Optimisation. Symplify’s advanced approach will help optimise Vegasonline.hu’s marketing spend and consolidate customer sentiment.
Symplify’s CEO Robert Kimber said: “LVC Diamond’s Vegas.hu and Vipcasino.hu brand has rightly dominated the Hungarian market and we cannot wait to see the positive impact we can bring from our CRM prowess. Together we’ll be able to showcase Vegasonline.hu’s complete offering and ensure its customers are getting the most from their gaming experiences.”
LVC Diamond’s Development Manager, Marton Bakki said: “Since launching within the Hungarian market we have relentlessly worked to enhance and diversify our offering to meet customer demand. With Symplify onboard we can better engage with our audience and serve them with exactly what they want, when they want.”
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