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Ocean Outdoor UK & Admix take brands into the metaverse with NFT billboards

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Ocean Outdoor UK & Admix take brands into the metaverse with NFT billboards
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Admix, the In-Play company that bridges the gap between brands and the metaverse, today announces a new partnership with Ocean Outdoor, the UK’s leading digital out of home (DOOH) operator, to send brands into the metaverse.

Brands are increasingly waking up to gaming and virtual worlds as a new form of ‘real’ estate on which to advertise. As the digital and physical worlds converge, consumers now spend similar amounts of time immersed in each, creating a new frontier for advertising. Virtual platforms such as Roblox, which has 220 million monthly active users, and Sandbox, which recently sold a plot of virtual real estate for USD $4.3 million, are leading this convergence via realistic experiences such as games, concerts and fashion shows.

The partnership between Admix and Ocean Outdoor UK signals a new dawn for the advertising industry as the two companies join the dots blending the physical with the virtual world. A series of activities that couple DOOH with virtual worlds are planned for the next year and beyond, aimed at maximising eyeballs for advertisers in the DOOH market, which is already projected to be worth $50bn by 2026.

The starting gun will be fired with the launch of three DOOH ad spots into the metaverse as NFT billboards. Ocean’s first drop will feature digital replicas of three bespoke DOOH locations which are similar in design and scale to its premium city centre UK assets including a spectacular tri-screen roadside location, a giant curve screen full motion location and The Loop city centre full motion network in Manchester and Birmingham.

Using Admix’s In-Play technology and Ocean Outdoor UK’s brand partnerships, the NFT billboards will synchronise with the creatives displayed on their real-world counterparts. This collaboration is an adland-first that paves the way for global brands looking to take steps into the formative metaverse.

Samuel Huber, CEO and Co-Founder at Admix, commented:

“Admix’s partnership with Ocean Outdoor UK is a watershed moment for the advertising industry, creating realistic ad experiences that merge physical and virtual worlds for the very first time. The metaverse is the perfect playground for Ocean’s creativity and its customers are making a symbolic step that will mark them out as pioneers of a new form of advertising which has unlimited reach. Of course, this is just the beginning: there will be dozens of ways for brands to engage consumers in the metaverse and Admix aims to be the gateway for brands to help shape the future of digital experiences for their audiences.”

Ocean Outdoor UK Joint Managing Director Phil Hall said: “Under this agreement, all of the elements that make Ocean a market leader in the real world – high quality builds with unmissable, unskippable ads served in an environment that people choose to be in – apply equally, if not more so, in the virtual world. This partnership is a natural evolution for the company and has an indisputable link to the core Ocean product and the wider addressable market.”

Admix has pioneered In-Play, a non-intrusive digital ad format which creates an advertising experience similar to the real-world. As an increasing number of users enter worlds such as Roblox, Sandbox and Decentraland to name but a few, brands need the infrastructure to reach and engage people in virtual worlds without disrupting their experience.

Starting from Sunday 12th December 2021, the Ocean Outdoor UK and Admix NFT billboards will be auctioned via the world’s largest NFT marketplace, OpenSea, and displayed by the successful bidders within Somnium Space. Social VR platform Somnium Space is an immersive space where users can purchase digital land and build games and experiences within it. The partnership with Admix means Ocean’s Labs division and the Ocean UK sales team will be able to sell an engaged 16 to 34 audience as a cohesive physical and virtual combined offer.

 

Asia

Infinity Kingdom to Start Open Beta in Japan on January 25th

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Infinity Kingdom to Start Open Beta in Japan on January 25th
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Infinity Kingdom, YOOZOO Games’ self-developed cartoon-style strategy mobile game, will start its open beta in Japan on January 25th, available for download on Android and iOS.

Set on the legendary continent of Norheim, players have to defend against invasion from the evil gnomes. While expanding their own cities, players must team up and protect their territories from other players.

Inspired by famous historical figures, the concept of Immortals is introduced in Infinity Kingdom. As commanders of the troops, Immortals have special skills and can be leveled up to increase their power.

After its initial launch in January, 2021, Infinity Kingdom was listed among the top 10 best-selling strategy game in more than 30 countries in Europe and the US. Now the game will be available in Japan soon, bringing OB event, new version update and new Immortal!

 

OB Event: Revival of Cities

The kingdom is suffering, it’s time to protect the people. Together with Japanese lords, unite as one to rebuild the kingdom.

With Infinity Kingdom‘s launch in Japan, a new event, Revival of Cities will be online in the OB server, Norheim Server 136. During this 60-day event, players need to collaborate and conquer. From gems, philosopher stones, to superior resources pack, the top 100 players will earn in-game goodies to the value of hundreds of US dollars.

 

Legion of Frostborne 1.8 Update

As the next round of Legion of Frostborne was about to enter its war phase, another update arrived amidst the ice and snow on January 13th.

The update has brought the official start of the Season system, applying to all servers. As each server progresses through the seasons, the maximum level of buildings, Immortals, troops and dragons increase, and new Academy Technology and Lord Talent branches are unlocked.

New Alliance tactics are available in the regular season of Legion of Frostborne, and can be used by Alliance Leader (R6) or Officers (R5) to provide all Alliance members with protection on the battlefield.

An “Illusion Battlefield” special topic is added to the Daily Talks to gather and disseminate the latest competition news, allowing players to learn and discuss strategies with each other. Players are also able to pre-arrange different troop formations that can be switched between for different combat situations.

 

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A brand-new star on the Cute ’em up horizon! New Trailer – Switch & PS4 coming Q1

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A brand-new star on the Cute 'em up horizon! New Trailer - Switch & PS4 coming Q1
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ININ Games is proud to announce that Cotton Fantasy will be available for Nintendo Switch and PS4 this spring, both digitally and physically. After the Japanese release in December (as Cotton Rock ‘n’ Roll), this brand-new entry to the Cotton series is now making its way to the West and can be pre-ordered via a selection of retailers, varying per location. A growing list of links can be found on the ININ Games website. ININ Games is celebrating this occasion with a new trailer, showcasing many of the features, like the six iconic playable characters.

Eager collectors still have the chance to secure a Limited Edition Nintendo Switch or PS4 copy from Strictly Limited Games, at the same price as the retail edition but with alternative cover artwork and a colourful manual not included in the retail edition. Also available is a highly limited Collector’s Edition with exclusive, magical collectibles, including the official Cotton Nendoroid figure.

About the game:

Something sinister is in the making – the willows are vanishing from Fairyland and the Fairy Queen entrusts Silk with solving the case. Who could be behind this devious ploy?

For a promised lifetime all-you-can-eat supply of tasty willows, the little witch Nata de Cotton is willing to help her old friend out and embark on another adventure together.

Cotton Fantasy sets the stage for another fantastic adventure, 30 years after the Cotton series initially premiered, with lots of features to offer:

  • HD graphics & brand-new shoot ’em up game mechanics

  • 6 iconic, playable characters to choose from, each with different mechanics and attacks, even including guest characters like Umihara Kawase (from the equally named series) and Luffee from Doki Doki Poyacchio

  • Easily accessible Shoot ’em up gameplay, perfect for newcomers, but with enough depth for veterans

  • 16 colourful and varied scrolling stages to unlock, with vertical, horizontal, and 3D movement

  • Light-hearted story with fun and charming cutscenes voiced entirely in Japanese (English, French, Italian, German, Spanish subtitles included)

  • Exhilarating soundtrack featuring iconic remastered tracks from past games

  • Unlockable content and different characters offer high replayability

  • Aim for the high score in your nation and globally with the featured ranking boards

 

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Asia

Made-in-India Shooter MaskGun Crosses 60 Million Players, Three Year Anniversary Update Out Now

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Made-in-India Shooter MaskGun Crosses 60 Million Players, Three Year Anniversary Update Out Now
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SuperGaming, one of India’s leading game development companies announced its mobile multiplayer shooter MaskGun has crossed 60 million players. January also marks the game’s third anniversary.

To celebrate this, MaskGun gets a new update known as the 3rd Anniversary Update. It brings a revamped user interface, fresh skins, and hotly-requested 1v1 mode. It’s out now via the App and Play Store.

“The MaskGun anniversary update is our biggest one yet,” says Roby John, CEO and co-founder. “1v1 in particular has been the most requested feature from the community. It aims to be a test of true skill to show off the best talent from MaskGun’s 60 million plus players as there won’t be a team to make up for your lapses or carry you in a match.”

As the name suggests, 1v1 pits one player against another in a no-holds barred contest to see who is the best. Select from three weapon types — assault rifle, shotgun, and sniper rifle and square off against your friend (or enemy) and settle rivalries once and for all. You can check out what to expect from 1v1 in this handy trailer:

Beat your rivals consistently and you could find yourself a spot on MaskGun’s leaderboard and win unique in-game rewards too. You can access the mode from the Rumble section of the game’s menu. Other additions include new female agents and dragonborne weapon skins. You can download MaskGun for free right now on the App Store and Google Play.

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