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Mobile Gaming Trends to Watch Out for in 2023

The mobile gaming industry goes through several changes and advancements. This article discusses the newest trends expected to make waves in 2023.



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Gaming technology has remained a significant part of the entertainment industry worldwide, and it does not show signs of slowing down at any point soon. From gaming consoles and wearables to tablets and phones, gaming has been a well-loved pastime for many years. However, this begs the question: what trends can we expect to watch out for in 2023?

This article will walk you through some mobile casino trends that may soon make waves in the iGaming industry, with some already introduced but not as widespread yet.

The Metaverse

As VR, AR, and other types of immersive tech become more accessible and common, there is little doubt that this movement will hugely impact mobile gaming. A significant part of virtual reality and augmented reality becoming more accessible to end-users is how they will be incorporated into the so-called Metaverse.

Metaverse has remained Facebook CEO Mark Zuckerberg’s primary focus for many years. In fact, in 2021, he renamed the company from Facebook to Meta. That said, the Metaverse is still in its early stages with no immediate impact as many may have initially anticipated. As new technology grows increasingly prevalent and more immersive experiences become widespread, the Metaverse will undoubtedly be something that could alter the landscape of mobile gaming.

AI Combined With Big Data

An amalgamation of AI and big data has the potential to impact games for end-users in 2023 hugely. Artificial intelligence enables developers to create immersive games, creating unique worlds with characters mimicking human behaviour or something else just as impressive.

At the same time, big data allows game developers to better understand end-users, their interests, and their behaviour. Compared with artificial intelligence, this data will help game developers to design the most stimulating mobile games possible. 

Introducing the Subscription Model

Subscription models have long been hugely popular throughout numerous industries for the past decade or so. Even though it has already been introduced widely in mobile gaming, it is expected to become bigger in 2023 since more developers prefer it over one-time purchases.

Some markets may expect to experience more significant growth in the subscription model than others. Asian countries will likely experience huge growth in this payment model this year. 

Mobile XR (Extended Reality)

XR, also known as extended reality, refers to all the various kinds of immersive tech, including mixed reality, VR, and AR. As we know it, VR has already become mainstream owing to the available range of PC gadgets and PlayStation’s well-liked VR headset. Therefore, it will not be as surprising to end-users when XR soon becomes prevalent in the mobile gaming sector.

Even though mobile gamers have not yet fully embraced VR, XR experiences may mean more immersive games. This may draw in more hardcore gamers who otherwise might avoid mobile gaming.

Cloud-based Gaming

Cloud streaming is anticipated to be among the biggest trends in the mobile gaming sector in 2023. Cloud streaming allows users to play without downloading anything because the streaming is facilitated directly from a dedicated server.

Limited mobile speeds have prevented cloud gaming from gaining popularity in the mobile gaming space like in other areas. However, with 5G becoming more accessible, more developers will likely focus on developing it.

Prominent companies such as Microsoft and Netflix have invested a lot of funds into their streaming services; therefore, we expect streaming to stay relevant for a long time. 2023 may be the year it becomes prominent in this sector.

AAA Developers Focusing On Mobile

The mobile gaming industry has long been viewed separately from the gaming industry as a whole. Nonetheless, this has changed in recent years. AAA developers like Activision and Respawn are developing and releasing games such as Call of Duty and Apex Legends, particularly designed for mobile platforms.

This trend is expected to continue this year, with more and more AAA developers introducing their games to a more portable platform.

A Special Focus on Hardcore Gamers

Mobile gaming has often been associated with more casual gamers who do not play PC or console games as often. 

The ever-enhancing specs and fast-improving internet speeds on smart gadgets mean more hardcore gamers may start taking a keen interest in playing on mobile, just as they do on mobile-optimised platforms such as PowerPlay.

This change is already in motion as games like Call of Duty Mobile now appeal to a more hardcore gaming audience.

Fitness-Related Gaming

Video games are moving away from the stereotype of lazy gamers who prefer to sit slouched on a couch. Today’s video games can help you burn calories.

Fitness gaming, or Active Video Games (AVG), is quite effective, and more people gravitate towards fitness games. AVGs have existed for some time, but the trend is experiencing a recent upsurge in growth. Therefore, AVGs will be officially among the most prominent 3D video gaming trends in 2023.


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Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe



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Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.

The rollout of this action to other market territories is expected in the remainder of 2024.

How It Works

For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.

The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.

A Unified Effort for Community Impact

The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.

Multi-Stakeholder Support and Growing Participation

The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.

This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.

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SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’



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The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region

With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.

In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.

This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.

“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”

Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.

Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.


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PopOk Gaming Unveils Exciting New Instant Game: “Dice”



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PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.

“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.

It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.

Here’s how it goes down:

📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!

With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.

Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.


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