Gaming
Lion Gaming Sees Huge Potential For AI To Enhance B2B Platform Offerings
Artificial Intelligence (AI) is no longer just a buzzword. It has become a powerful tool that has the potential to disrupt and revolutionize dozens of industries, and iGaming is no exception. B2C operators are already exploring ways to incorporate AI into their operation, and B2B platform providers need to keep up with the growing demand for these technologies. Lion Gaming has explored 7 areas where iGaming software providers can start incorporating artificial intelligence to take their platforms to the next level.
- Personalized Gaming Experiences
AI offers a personalized gaming experience to players by analyzing data and player preferences to provide recommendations on games. This not only enhances the overall gaming experience but can help increase player retention. By leaning on AI, providers can enable operators to remove some of the guesswork for their players, getting them into the game faster and keeping them engaged for longer. Personalized recommendations can also be used to offer curated promotions and bonuses to players, improving retention building initiatives. By leveraging AI to analyze player data and preferences, platform providers can facilitate more engaging playing experiences and gain an edge in the market.
- Fraud Detection and Prevention for Gambling Software Providers
AI can detect patterns of fraudulent behavior and prevent fraudulent transactions from occurring in online casinos. By analyzing large amounts of data, AI can flag potentially fraudulent activity such as multiple accounts associated with the same IP address or credit card, or unusual patterns of betting behavior. Many KYC and AML services offer these services, but by leveraging AI to protect the integrity of online casinos, platform providers can help operators build trust with both players and regulators.
- Customer Support
AI-powered chatbots can be used to provide 24/7 customer support to players. Chatbots can help players with common queries without navigating away from the page they’re on. Furthermore, chatbots can be used to gather feedback through surveys and questionnaires to analyze player behavior. AI-powered chatbots also have the ability to converse in many different languages, and engage in multiple conversations simultaneously. As a result, AI’s presence in iGaming will push the evolution of chatbots even further, and a platform provider’s ability to integrate this technology into operator sites will give those operators a competitive edge.
- Responsible Gambling
Everyone knows how important responsible gambling measures are online in the iGaming industry, and software providers need the means to provide a safe and enjoyable experience on the sites they support. AI can help software providers promote responsible gambling by detecting and analyzing player behavior. AI can detect any signs of problematic patterns, such as excessive spending or prolonged gameplay sessions, and provide recommendations based on this data. This information can then be used to provide support and guidance to players who may be at risk of developing problematic gambling habits. In the future, AI technology will be able to reach out to at-risk players without manual intervention from operators.
- Adaptive Marketing
We’re already seeing operators create marketing promotions based on player behavior and demand. AI technology can help supercharge these efforts by optimizing delivery of the right promotions to the right players at the right time. Marketing and advertising can be sizeable expense; AI can help mitigate some cost by making campaigns more efficient.
- AI, VR and the Metaverse
As VR becomes an increasingly disruptive technology in the iGaming space, AI will be needed more than ever to enhance player experience. AI algorithms can help create more realistic avatars, create an infinite combination of avatars for players to choose from, and allow interactions with them to be more authentic and immersive. Furthermore, AI helps boost security in the metaverse by detecting fraudulent behavior and potential cyber attacks.
- Compliance and Regulation
Compliance and regulation are arguably the two most important aspects of the online casino industry, and AI can help gambling software providers stay compliant with regulations and ensure that their operations are legal and transparent. As previously outlined, AI can be used to monitor transactions and detect any suspicious activity that may be related to money laundering or other fraudulent activities. Finally, AI can be used to detect instances where online casinos are failing to meet the requirements of the jurisdictions they operate in, and even predict when an operator will be at risk of breaches before they happen.
While “disrupt” may not be the right word, AI certainly has the potential to enhance core aspects of a platform provider’s offering. Providers who can successfully leverage AI will be far better positioned to provide operators with the tools they need to succeed in this space. If you are interested in integrating the latest technologies into your iGaming platform, look for a provider that shares the same innovative mindset as you. The key is to look for providers who are pushing the boundaries of what a platform can do, while integrating traditional gaming technologies to create a comprehensive offering.
Asia
SuperGaming’s Indus Battle Royale surpasses 5 million downloads; concludes first international playtest in Manila
SuperGaming’s highly anticipated Indo-futuristic Battle Royale game, Indus, has achieved a significant milestone, surpassing 5 million downloads on the Google Play Store and over 100,000 installs on the iOS App Store. This remarkable feat solidifies its position as one of India’s fastest-growing games. The title has also been recognized as the Best Made in India Game by Google Play in their prestigious Best of 2024 awards.
Indus has captivated players with its distinctive Indo-futuristic world setting that seamlessly blends Indian culture with futuristic aesthetics, immersive gameplay, and community-driven innovation. Key gameplay features like the Cosmium Clutch, Grudge Mechanic, and culturally inspired avatars and weapons have particularly resonated with players, offering strategic depth and adrenaline-filled matches.
Building upon this momentum, SuperGaming recently hosted its first international community playtest at the YGG Play Summit in Manila, Philippines. The event featured some of the region’s top esports talent, with Kadiliman Esports emerging victorious. This successful international debut aligns with SuperGaming’s vision to expand its player base while maintaining a deep-rooted connection to its community.
“Surpassing 5 million downloads is more than a milestone—it’s a reflection of the enthusiasm our players have for Indus,” said Roby John, Co-Founder and CEO of SuperGaming. “Hosting our first international playtest at the YGG Play Summit was another defining moment for us, and a reminder of what gaming can achieve—bridging cultures and bringing people together. We’re driven to keep breaking new ground and taking Indus to even greater heights, reaching newer players across the world,” he adds.
Furthermore, in a move to strengthen India’s esports ecosystem, SuperGaming has also announced its year-long Clutch India Movement. The initiative kicks off with the Indus International Tournament, running from October 2024 to February 2025, featuring a massive prize pool of INR 2.5 crores. The tournament will bring together top Indian and international teams across four competitive phases.
SuperGaming remains committed to keeping Indus fresh with regular updates based on player feedback, ensuring the game continually improves. These efforts demonstrate the studio’s commitment to creating a gaming experience that reflects its players’ needs and aspirations while redefining the global perception of Indian gaming.
Gaming
Evoplay launches one of the first-ever tap titles with Tap Craze
Evoplay, the award-winning game development studio, debuts in the tap game vertical with Tap Craze, marking a significant expansion of its portfolio with innovative interactive content for operators.
Designed to offer an engaging and dynamic gameplay experience, Tap Craze introduces players to Capybara Joe, the title’s central character, alongside a suite of features aimed at maximising retention and engagement.
Operators can leverage the unique Happiness Scale mechanic, encouraging players to maintain Joe’s glee to unlock the Wheel of Fortune, offering multipliers of up to 500x.
Tap Craze includes three fixed jackpots, Minor, Major, and Grand, offering significant rewards. It also offers customisable components, including a Costume Gallery for personalisation and a competitive Top 15 Leaderboard to foster engagement.
With a live Information Ticker showcasing the latest wins, Tap Craze is designed to create a sense of community and excitement among audiences.
The introduction of the title with new engaging mechanics highlights Evoplay’s commitment to innovation and reinforces its position as a leading supplier in the iGaming industry.
Ivan Kravchuk, CEO at Evoplay, said: “Tap Craze represents a significant step forward for Evoplay as we continue to diversify our portfolio with cutting-edge interactive content.
“By introducing innovative mechanics and highly interactive features, this game provides operators with a product that both entertains and drives strong retention and performance. We’re excited to offer a unique addition to our portfolio that aligns with our partners’ needs and demands in competitive markets.”
Asia
Team Diamond claims victory in the inaugural minecraft tournament of Creators Rumble
The recently concluded Minecraft battle, Creators Rumble, an initiative by OP Gaming, marked an electrifying debut as Team Diamond emerged as winners, showcasing exceptional skill and teamwork to secure the top spot with an impressive score of 102 points. The winning team, which included GamerFleet, Ro9nie, DevXD, and EpicDipic, outshone fierce contenders Team Gold, featuring Mr. Lapis, Siddharth, CassalFx, and Pahadi Gamer, who finished in second place with a commendable 92 points.
The tournament was a massive success, drawing over 7,400 live-viewers during the stream and reaching a massive audience of 4 million and counting. This groundbreaking event was lauded by the Indian Minecraft community as a pivotal moment in competitive gaming.
GamerFleet, part of the victorious Team Diamond, shared his excitement saying, “Competing alongside some of the country’s best gamers was exciting and a much-needed boost for the Indian Minecraft gaming community. I hope we continue to have similar tournaments in the future, as they not only bring excitement but also contribute to uplift the gaming community in India as a whole.”
The tournament also featured appearances by gaming legend BeastBoyShub, who encouraged participants and fueled their competitive spirit.
The tournament saw 24 Minecraft gamers, divided into six teams of four, engage in intense battles that tested their strategic prowess and creativity which made the tournament a huge success and connected deeply with the minecraft community. Fans hailed the tournament as a turning point for the Indian Minecraft community.
The inaugural Creators Rumble featured popular Indian Minecraft gamers, including Mythpat (Mithilesh Patankar), Gamerfleet (Anshu Bisht), Piyush Joshi Gaming (Piyush Joshi), AndreoBee (Naveen Yadav), MC Addon (Dipanshu Prajapati), PSD1 (Prathamesh), EpicDipic (Deepak Kumar), ShadowShooter (Pankaj Kumar Sahoo), I.M.Kopi (Bibek Jung Kunwar), Proboiz (Paresh Solanki), Mr Lapis (Jitender Kumar), GameBeat (Nitin Tyagi), Risible Twins (Kartik and Kunal), Yug Playz (Yug Thakkar), Agnit Plays (Vinit Aggarwal), GamerJatin (Jatin Makhija), Spunky Insaan (Harshit Nema), Pahadi Gaming (Lokesh Karakoti), DevXD (Pankaj Dev), Ro9nie (Rohan Chhabra), Sidh4rth (Siddharth), CassalFx (Shrey Patel) and Dattrax Gaming (Harvest Dewangan).
With the success of the Creators Rumble inaugural edition, OP Gaming, a subsidiary of OprahFx, plans to build on this momentum, fostering opportunities for Indian creators to compete on platforms and inspiring the next generation of gamers.
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