Gaming
Lion Gaming Sees Huge Potential For AI To Enhance B2B Platform Offerings
![](https://europeangaming.eu/portal/wp-content/uploads/2023/05/How-Gambling-Software-Providers-Can-Leverage-AI.png)
Artificial Intelligence (AI) is no longer just a buzzword. It has become a powerful tool that has the potential to disrupt and revolutionize dozens of industries, and iGaming is no exception. B2C operators are already exploring ways to incorporate AI into their operation, and B2B platform providers need to keep up with the growing demand for these technologies. Lion Gaming has explored 7 areas where iGaming software providers can start incorporating artificial intelligence to take their platforms to the next level.
- Personalized Gaming Experiences
AI offers a personalized gaming experience to players by analyzing data and player preferences to provide recommendations on games. This not only enhances the overall gaming experience but can help increase player retention. By leaning on AI, providers can enable operators to remove some of the guesswork for their players, getting them into the game faster and keeping them engaged for longer. Personalized recommendations can also be used to offer curated promotions and bonuses to players, improving retention building initiatives. By leveraging AI to analyze player data and preferences, platform providers can facilitate more engaging playing experiences and gain an edge in the market.
- Fraud Detection and Prevention for Gambling Software Providers
AI can detect patterns of fraudulent behavior and prevent fraudulent transactions from occurring in online casinos. By analyzing large amounts of data, AI can flag potentially fraudulent activity such as multiple accounts associated with the same IP address or credit card, or unusual patterns of betting behavior. Many KYC and AML services offer these services, but by leveraging AI to protect the integrity of online casinos, platform providers can help operators build trust with both players and regulators.
- Customer Support
AI-powered chatbots can be used to provide 24/7 customer support to players. Chatbots can help players with common queries without navigating away from the page they’re on. Furthermore, chatbots can be used to gather feedback through surveys and questionnaires to analyze player behavior. AI-powered chatbots also have the ability to converse in many different languages, and engage in multiple conversations simultaneously. As a result, AI’s presence in iGaming will push the evolution of chatbots even further, and a platform provider’s ability to integrate this technology into operator sites will give those operators a competitive edge.
- Responsible Gambling
Everyone knows how important responsible gambling measures are online in the iGaming industry, and software providers need the means to provide a safe and enjoyable experience on the sites they support. AI can help software providers promote responsible gambling by detecting and analyzing player behavior. AI can detect any signs of problematic patterns, such as excessive spending or prolonged gameplay sessions, and provide recommendations based on this data. This information can then be used to provide support and guidance to players who may be at risk of developing problematic gambling habits. In the future, AI technology will be able to reach out to at-risk players without manual intervention from operators.
- Adaptive Marketing
We’re already seeing operators create marketing promotions based on player behavior and demand. AI technology can help supercharge these efforts by optimizing delivery of the right promotions to the right players at the right time. Marketing and advertising can be sizeable expense; AI can help mitigate some cost by making campaigns more efficient.
- AI, VR and the Metaverse
As VR becomes an increasingly disruptive technology in the iGaming space, AI will be needed more than ever to enhance player experience. AI algorithms can help create more realistic avatars, create an infinite combination of avatars for players to choose from, and allow interactions with them to be more authentic and immersive. Furthermore, AI helps boost security in the metaverse by detecting fraudulent behavior and potential cyber attacks.
- Compliance and Regulation
Compliance and regulation are arguably the two most important aspects of the online casino industry, and AI can help gambling software providers stay compliant with regulations and ensure that their operations are legal and transparent. As previously outlined, AI can be used to monitor transactions and detect any suspicious activity that may be related to money laundering or other fraudulent activities. Finally, AI can be used to detect instances where online casinos are failing to meet the requirements of the jurisdictions they operate in, and even predict when an operator will be at risk of breaches before they happen.
While “disrupt” may not be the right word, AI certainly has the potential to enhance core aspects of a platform provider’s offering. Providers who can successfully leverage AI will be far better positioned to provide operators with the tools they need to succeed in this space. If you are interested in integrating the latest technologies into your iGaming platform, look for a provider that shares the same innovative mindset as you. The key is to look for providers who are pushing the boundaries of what a platform can do, while integrating traditional gaming technologies to create a comprehensive offering.
Gaming
More players, more revenue: mobile games are very popular among Germans
![More players, more revenue – mobile games are very popular among Germans](https://europeangaming.eu/portal/wp-content/uploads/2024/07/image002.jpg)
- Revenues from games apps grow in Germany by 4 per cent to over 2.9 billion euros
- Smartphones and tablets attract 300,000 additional players in twelve months
- ‘Mobile games often attract people with little or no experience of playing video games’
Games apps for smartphones and tablets continue to do well in Germany: revenues from mobile games grew by another 4 per cent to 2.9 billion euros within a year. This part of the games market has almost doubled since 2018, when revenues amounted to 1.49 billion euros. These are the figures released today by game – The German Games Industry Association, based on data collected by the market research company data.ai. Not only were games app revenues up, but the number of mobile game players also grew by 300,000 to 24.6 million in the space of a year. The average age of people who play video games on their smartphone in Germany is 40. Women tend to play more on smartphones and tablets (52%) compared to men (48%).
‘Games apps for smartphones and tablets are very popular among Germans,’ says Felix Falk, Managing Director of game. ‘Although we’ve been witnessing the unstoppable rise of the smartphone for almost a decade and a half, this is still an area of the game market that continues to grow. Mobile games often attract people with little or no experience of playing video games. The mobile gaming market has grown hugely over recent years: alongside classic casual games for spare moments, complex games and even esports titles are now also firmly established. This variety is unique and one of the strengths of games apps.’
A closer look at the mobile gaming market in Germany highlights the distinctive features of the sector: around 5 million euros – significantly below 1 per cent of total revenues – is generated by the sale of individual mobile games. Revenues from online gaming services on smartphones and tablets are significantly higher, amounting to 43 million euros or around 1 per cent. 98 per cent and therefore almost the entire revenue from games apps – 2.9 billion euros – is generated with in-app purchases. These include cosmetic enhancements for players’ own avatars along with virtual currencies and loot boxes or large story expansions.
Strong development of the German game market in 2023
The German games market showed significant overall growth again in 2023, with revenues from games, gaming hardware and online gaming services increasing by 6 per cent, to some 9.97 billion euros. This considerable rise follows a revenue increase of just 1 per cent in the preceding year. The largest drivers of this growth include game consoles and related accessories, as well as in-game and in-app purchases. At the same time, sales of gaming PCs and laptops saw clear declines in some areas.
Gaming
Games Lift 2024: These five developer teams will receive the Hamburg incubator funding
![Games Lift 2024: These five developer teams will receive the Hamburg incubator funding](https://europeangaming.eu/portal/wp-content/uploads/2024/07/240723_Games_Lift_Funded_Projects_PM_EN.png)
Five teams have won over the Games Lift awarding committee with their game projects. On September 9, the Games Lift Incubator will start for them as a unique support program in Germany. Included is a one-year workshop and mentoring program with international industry experts and 15,000 euros in financial support, as well as room for collaboration and exchange with the other participating teams. More than 30 experts in game design, product development, pitching, business development, press relations and marketing from the Games Lift network will share their experience with the teams to give their projects a professional start. Starting this year, the program also offers participating teams a joint trip to an international industry event. The Games Lift Incubator is organized and implemented by Gamecity Hamburg on behalf of the Free and Hanseatic City of Hamburg.
A total of 21 teams and solo developers applied for the fourth Games Lift Incubator. The decision for the five participating teams was made by the awarding committee, consisting of Kristin von der Wense (Publishing Producer Daedalic Entertainment), Ole Schaper (Managing Director The Sandbox Hamburg (Sviper GmbH)), Heiko Gogolin (Managing Director Rocket Beans Entertainment) and Tobias Graff (Co-Founder, Programmer and CEO Mooneye Studios).
Margarete Schneider, Project Manager at Gamecity Hamburg, on the award committee’s decision: “We are delighted with the large number of applications for our incubator and the high standard of the pitch decks submitted once again. It is particularly pleasing that we are receiving more applications from outside Hamburg, who see the city as an attractive location for starting a new business. The Games Lift Incubator provides gaming start-ups with comprehensive starting support and enables them to forge connections in Hamburg’s diverse games scene.
The five winner projects and teams for Games Lift Incubator 2024:
- ForeFeathers by Team Honeybeak
- Frisia – Cozy Villages by Rouven Cabanis
- Light of Atlantis by Duck ‘n’ Run Games
- Pubcrawler by Triflgard
- Tiny Garden by Tales from the Garden
ForeFeathers by Team Honeybeak is a 3D Puzzle-Platformer where players slip into the role of a penguin, who explores the sky-high ruins of an ancient civilization of birds. Traversing the flying islands with the ancient powers of flight, solving tricky puzzles and keeping the penguin’s friends away from trouble are some main aspects of the game.
In Frisia – Cozy Villages by Rouven Cabanis the player gains control over an uninhabited Northsea island and is tasked with building a functional, yet cozy and beautiful little town. Inspired by the frisian architecture of the Dutch and German Northsea coast, Frisia aims to create a cozy gameplay experience in harmony with simple town-building and strategy game mechanics.
Light of Atlantis by Duck ‘n’ Run Games is a 2D puzzle metroidvania in which players take on the roles of various robots with individual abilities to explore the sunken ruins of Atlantis. By draining and releasing water into the various rooms, the robots shape their environment and improve their chances against different enemies. Light of Atlantis was part of the Gamecity Hamburg prototype funding in 2023 and received in the same year the German Computer Game Award (Deutscher Computerspielpreis) in the category “Best Prototype”.
Pubcrawler by Triflgard is a co-op PC game in which up to four players need to work as a team, to navigate a giant, mechanic, wandering pub through an apocalyptic wasteland. In the process, they must complete a variety of challenging tasks that can only be mastered as a team. Working together efficiently, pleasing the different guests and keeping a cool head even when the giant pubcrawler faces technical issues are the key to a successful journey.
In Tiny Garden by Tales from the Garden players slip into the role of a deity who fills a deserted planet with life. Together with their servants, a group of cute leaf creatures that must be protected from evil spirits, they plant a constantly growing garden. As soon as the garden is fully grown, the evil spirits can be soothed and the player can move on to the next planet in help.
Gaming
MainStreaming Announces Appointment of Nicola Micali as Chief Customer Officer
![](https://europeangaming.eu/portal/wp-content/uploads/2024/07/9-8.jpg)
MainStreaming, an iMDP INTELLIGENT MEDIA DELIVERY COMPANY, which is redefining the CDN market with its innovative Edge Network services, announced the appointment of Nicola Micali as its new Chief Customer Officer (CCO).
With a track record of improving processes and efficiency and creating go-to-market strategies, Harvard alumnus and former Akamaite, Nicola Micali joins MainStreaming with the goal of solidifying a customer-centric organisation that prioritises long-term relationships, customer experience (CX) and satisfaction, ensuring MainStreaming’s continued business growth and market leadership.
Nicola brings a wide range of professional experience as a Leader of Customer Success & Professional Services at Akamai for over 10 years, where he was responsible for services and overall revenue. He developed the services strategy for the Americas’ media & entertainment, gaming and partners verticals exceeding all revenue targets year after year. Nicola’s expertise in leading technical customer-facing teams has resulted in higher customer satisfaction and successful worldwide streaming events.
With a Master’s degree in Business Administration and Management from Harvard, Micali’s educational background further enhances his capability to lead and innovate in the Edge video technology sector. As Nicola steps in as CCO, he will play a pivotal role in guiding the entire customer lifecycle journey. His expertise in customer success positions him perfectly to lead MainStreaming’s efforts in providing world-class service to a global clientele.
MainStreaming’s CEO, Antonio G. Corrado, said: “QoS for our customers and QoE for end users are at the core of our streaming business. It is the best proxy for customer satisfaction for us. We are happy to welcome Nicola Micali, who demonstrates his expertise in customer success. Together, we are set to strengthen our commitment to being a customer satisfaction-oriented company, leveraging our world-class services directed to broadcast-quality standards that are requested by industry players.”
MainStreaming’s video delivery technology is meticulously developed in-house, offered as managed private Edge Network to help broadcasters, OTT TVs and content owners overcome the toughest challenges of live streaming at scale, addressing the limitations of classic CDN and enabling new application solutions on the Edge.
“I am honored to join a team that is on a mission to write a new chapter in video streaming delivery, setting new standards, and paving the way for the future of TV. I am ready to contribute to MainStreaming’s innovative approach and customer-centric philosophy. Together, we are set to revolutionize how the streaming industry approaches Edge Network architecture for live streaming, emphasizing a more distributed, ultra-low-latency, energy-efficient, and globally scalable design,” Nicola Micali said.
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