Bidstack, the in-game advertising platform, today announced a landmark commercial partnership with Azerion, the leading pan-European digital entertainment and media platform, who will be the exclusive commercial partner across Bidstack’s inventory over the next two years.
The agreement, thought to be one of the industry’s largest programmatic in-game advertising deals, will give Azerion’s SSP and sales teams exclusive access to all of Bidstack’s advertising formats and will see the company become Bidstack’s sole external reseller.
The initial two-year partnership will grow Bidstack’s global sales footprint exponentially thanks to Azerion’s established team of over 1,000 employees operating across 26 offices in 18 countries. Bidstack will leverage this enhanced reach with an aligned sales strategy designed to accelerate commercial partnerships with game developers, brands and advertising agencies which will see further gaming inventory locked down and ad spend secured from respected partners. Meanwhile, Azerion will start adopting Bidstack’s SDK into their existing portfolio of games.
Azerion will have access through this partnership to approximately 40 million users and around 60 titles across a rapidly growing portfolio of AAA, independent and mobile publishers. The genres are diversified across stadium, racing, open world and life simulation titles which provide an attractive and highly engaged addressable audience. The reach of the partnership is global, including in key markets such as the US, UK, Netherlands, France and Germany.
The agreement with Azerion comes at an important strategic moment for both businesses, with 2022 expected to be a significant commercial breakthrough for in-game advertising. Since 2017 Bidstack has worked alongside advertising agency holding groups, global game developers and industry bodies to ensure that in-game advertising became recognised as an advertising category in its own right.
This education has contributed to major agency groups launching dedicated gaming divisions and products, whilst the IAB launched its first-ever guide to gaming and an industry framework for in-game advertising in 2021. With the ad channel now fully recognised and significant, recurring investment from advertisers established, further growth is expected in 2022.
Of the new partnership, James Draper, Bidstack Founder and CEO, said “This contract signals a realisation that brand advertising within the metaverse has truly arrived. Since our pivot into gaming in 2017, we have embedded a culture of no-shortcuts into the formation of in-game advertising as a new channel.
We expect this to be just the start of a long and deep relationship with Azerion as both companies have strong ambitions within the digital entertainment and media space. I want to personally thank the incredible efforts of our team, in particular Lewis Sherlock (SVP of Programmatic) and Francesco Petruzzelli (CTO), who have played a key role in securing this deal.”
Umut Akpinar, Co-Founder and Co-CEO of Azerion, added “We are delighted to strike this strategic partnership with Bidstack which strengthens our digital advertising platform.
With this exciting partnership, we allow brands to explore new advertising frontiers in premium and brand-safe inventories while connecting seamlessly with consumers through impactful and immersive experiences. At Azerion, we believe that the future is digital entertainment. This new partnership is perfectly aligned with our vision for the upcoming years.”
Bidstack is the leading in-game advertising and video game monetisation platform. Their sophisticated technology allows brands to serve advertisements into natural spaces within video games whilst protecting the gaming experience.
These branded experiences can vary from trackside banners and cityscape billboards to pitchside LED boards, skins or any other contextually relevant spaces within the metaverse.
The company has more than 80 staff across five international locations and is a public company listed on the London Stock Exchange.
Azerion is a fast-growing and leading pan-European digital entertainment and media platform. Azerion’s integrated platform provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers.
Content creators, publishers and advertisers work with Azerion to reach millions of people across the globe that play its games and its entertainment concepts to increase engagement, loyalty and drive e-commerce.
Founded in 2014 by two Dutch entrepreneurs, Azerion has experienced rapid expansion thanks to organic growth and strategic acquisitions.
Azerion is headquartered in Amsterdam, the Netherlands.
Kinetix Announces New AI Features
Kinetix, the AI startup bringing emotes to video games and virtual worlds, announced major advances in the generative AI technology powering its platform; including an updated AI model for motion extraction from videos, and an AI tool that applies a predefined motion to any animation in one click.
Traditionally, 3D animation has been an expensive and time-consuming process involving trained 3D experts, and specialist software and hardware. This is no different for emotes – animations that express emotion – which Kinetix is best known for pioneering. Its video-to-animation AI and no-code editing tools streamline the process for professionals such as game developers, and open up the creation of 3D animations to anyone. Kinetix emotes can be used with any avatar, within any video game or virtual world.
The new Kinetix tools have been released as part of version 2.0 of the Kinetix platform and feature a new generation of algorithms for motion extraction from videos, creating better results in terms of posture, translations, and grounding. The second key element is style transfer filters, an AI tool that applies a predefined motion to any animation, enabling users to create more expressive emotes. The first style transfer filters available are “Robot” and “Drunk” – animations which need little explanation – and the library of filters will be constantly added to.
Henri Mirande, CTO and co-founder at Kinetix, said: “With so much debate recently on generative AI’s potential to streamline and democratize creative processes, we’re proud to announce these advances in our custom AI model. They mean that we can now more accurately extract complex motions from video content – such as backflips, parkour, or sprinting up a flight of stairs. We have also found that a large number of our users enjoy creating animations from a pre-existing library rather than uploading their own videos. Our AI-powered style transfer filters can be used to enhance both custom-generated and stock animations, adding more fun and humor into the mix.”
Kinguin Celebrates 15 Million Registered Users
Kinguin, the world’s first digital marketplace, has revealed its latest milestone of serving 15 million registered users on the platform worldwide, an increase of 50% since the end of 2020. The milestone is a reflection of the demand for players to purchase digitally and is signified by growth to over 150,000 digital offerings on the Kinguin digital and NFT marketplace.
To celebrate the announcement of 15 million registered users, Kinguin has revealed insights into user preferences including:
- The top selling games of 2022 on the platform in order, led by; Elden Ring, FIFA 23, God of War, Ready or Not and Total War Warhammer III
- Location of users include 21.5% in Germany and 15.9% from USA with over 60% of total users from Europe
- The largest age group on the platform is 18-24 with registered users in this category equalling 42.4%, 27% between 25-34, 14.9% between 35-44 and 15.7% 45 and over.
Kinguin continues its exponential growth having launched its NFT marketplace in May 2022 and launched the first ever esports tournament bringing back legendary pro-players, Kinguin Legends. Kinguin also launched Kinguin Cares to support esports players and their families affected by the war in Ukraine, offering accommodation to Ukrainians and their families free of charge at the Kinguin Esports Performance Center (EPC) in Warsaw. To date, it has hosted almost 30 people, and its doors are still open to Ukrainian people in need of support.
Robert Kalbarczyk, Chief Executive Officer at Kinguin said: “I would like to thank all our users around the world for their constant trust in Kinguin. 15 million milestone is amazing, especially with the 50% increase in users globally since 2021. That proves that our business is going in the right direction. Our vision is to be the world’s most open digital entertainment playground where everybody plays, and we truly mean it.”
Made-in-India Battle Royale Indus Gameplay Trailer Revealed via London Takeover, Pre-Registrations Live Now
Leading Indian game developer SuperGaming has revealed the first gameplay trailer for its upcoming Indo-Futuristic battle royale Indus to celebrate India’s Republic Day of January 26, 2023.
To launch the gameplay trailer, the company released a series of high-impact takeovers across the biggest locations in London. This is in line with SuperGaming’s vision of putting India on the global gaming map much like its previous Indus trailer launch at New York’s Times Square to mark India’s Independence Day of August 15, 2022.
“As we’ve been making Indus and seeing its gameplay evolve over the year, we wanted to share it with the rest of the world,” says SuperGaming co-founder and CEO Roby John. “This gameplay trailer is for the Indus community the world over that may not have been able to play it with us and to show off the true scale of battle royale that we want you to have when the game is out.”
The trailer entices players to discover, loot, and win on Virlok — the game’s island map, all while showcasing Indus’ weapons, Paragons (the game’s character skins), and traversal. It also highlights multiple locations and firefights with an intent of showing the scope and size of the battle royale experience SuperGaming aims to provide.
You can check out the trailer right here:
Indus Pre-Registration Details
Pre-registrations for Indus are now live on the Google Play Store for Android with pre-registrations on the App Store for iOS and iPadOS to follow soon. Pre-registering early will get you exclusive surprises that will make your experience of Indus truly your own.
You can pre-register now for Indus via the Google Play Store.
In the run up to Indus’ release date, SuperGaming will have multiple community playtests through the year. The last community playtest was held at Comic Con Bengaluru which was met with a tremendous response from the community, on an average being overbooked by 50 percent for each playtest slot. Players will be able to share their thoughts on various aspects of the game and impact the direction of how SuperGaming crafts its most ambitious title yet.
The first Indus Community Playtest for 2023 will be revealed soon.
For more on Indus, check out the developer blog as YouTube, Discord, Twitter, and
Instagram for the latest behind-the-scenes updates.
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