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Bidstack Partners with Venatus

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Bidstack, the in-game advertising and video game monetisation platform, and Venatus, the leading publisher monetisation and advertising platform for gaming & entertainment, announced a commercial partnership that will give Venatus exclusive access to Bidstack’s extensive video game advertising inventory across six key global markets.

Having pioneered the intrinsic in-game advertising format since 2017, Bidstack has amassed a network of more than 400 high-quality video games across mobile and PC, with a total monthly reach of 100 million people. It works with leading publishers such as Sports Interactive, Ubisoft and Miniclip, and has delivered award-winning in-game campaigns for brands such as OneFootball, Apple, Samsung, Marriott Bonvoy, Paco Rabanne and Doritos. In 2022, the IAB and MRC released official measurement standards for intrinsic in-game advertising, while DoubleVerify recently announced its support for the format.

Under the new partnership, Venatus will take sole ownership of direct sales of Bidstack’s in-game inventory across the US, UK, Germany, Canada, Australia and South Korea, leveraging its extensive global sales presence of more than 40 gaming specialists. Access to Bidstack’s intrinsic in-game network adds another dimension to the Venatus offer, which centres on campaigns in-game, next to the game and around the game, including leading websites such as EA, Futbin, Rovio and custom activations on platforms like Roblox. Venatus and Bidstack have previously collaborated to monetise esports properties such as Gfinity through advertising.

James Draper, Founder and CEO at Bidstack, said: “Bidstack and Venatus have a shared history as innovators in the video game advertising space. Now, we’ve identified an opportunity to create massive value for both businesses, our customers, and partners through a major tie-in that combines Venatus’ gaming specialist sales heft with Bidstack’s programmatic technology and carefully nurtured network of games. With the tailwinds behind in-game advertising, the opportunity is crystallising too quickly for Bidstack to capitalise on alone and we’re delighted to have Venatus alongside us.”

Rob Gay, Co-Founder and CEO at Venatus, said: “Venatus offers brands multiple touchpoints with consumers within, next to and around video games. With the rapid growth of intrinsic in-game advertising, we now partner with experts in the format and add another string to our bow on behalf of our customers. This partnership comes at an opportune moment after the expansion of our US leadership team in June and, with Bidstack’s world class in-game network, we can build richer, more diverse campaigns on behalf of our clients in this incredibly exciting gaming media channel.”

Gaming

Global Video Games Market Report, 2022 and 2023-2030: With “Speed Being the King” in Gaming, Growing Fiber to Home (FTTH) Connections Bolster Growth

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The “Video Games – Global Strategic Business Report” report has been added to ResearchAndMarkets .com’s offering.

Global Video Games Market to Reach $254.6 Billion by 2030

The global market for Video Games estimated at US$184 Billion in the year 2022, is projected to reach a revised size of US$254.6 Billion by 2030, growing at a CAGR of 4.1% over the analysis period 2022-2030.

Mobile Games, one of the segments analyzed in the report, is projected to record 4.9% CAGR and reach US$123.8 Billion by the end of the analysis period. Growth in the Console Games segment is estimated at 4.2% CAGR for the next 8-year period.

The U.S. Market is Estimated at $42.8 Billion, While China is Forecast to Grow at 4.7% CAGR

The Video Games market in the U.S. is estimated at US$42.8 Billion in the year 2022. China, the world’s second largest economy, is forecast to reach a projected market size of US$71.4 Billion by the year 2030 trailing a CAGR of 4.7% over the analysis period 2022 to 2030.

Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 2.9% and 4.1% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 3.5% CAGR.

What`s New?

  • Special discussions on the global economic climate and market sentiment
  • Coverage on global competitiveness and key competitor percentage market shares
  • Market presence analysis across multiple geographies – Strong/Active/Niche/Trivial
  • Online interactive peer-to-peer collaborative bespoke updates
  • Access to digital archives and trademarked research platform
  • Complimentary updates for one year
  • Access to curated YouTube video transcripts of market sentiments shared by CEOs, domain experts and market influencers via interviews, podcasts, press statements and event keynotes

Select Competitors (Total 521 Featured)

  • Activision Blizzard, Inc.
  • Blizzard Entertainment, Inc.
  • King Digital Entertainment plc
  • Apple Inc
  • Atari SA
  • BANDAI NAMCO Holdings Inc.
  • Bluestack Systems, Inc
  • Capcom Co., Ltd.
  • Electronic Arts, Inc.
  • EA Sports
  • PopCap Games, Inc.
  • Facebook, Inc
  • Google LLC
  • iWin, Inc.
  • Konami Group Corporation
  • Konami Digital Entertainment Co. Ltd.
  • Konami Gaming Inc.
  • Nintendo Co. Ltd.
  • Riot Games, Inc
  • Roblox Corporation
  • Rovio Entertainment Corporation
  • Sega Holdings Co., Ltd.
  • Sony Interactive Entertainment Inc.
  • Supercell Oy
  • Square Enix Holdings Co. Ltd.
  • Square Enix Limited
  • Take 2 Interactive Software, Inc.
  • Tencent Holdings Ltd
  • Tetris Holding, LLC
  • The Walt Disney Company
  • Twitch
  • Ubisoft Entertainment SA
  • Unity Technologies
  • Valve Corporation
  • Xbox Game Studios

Key Attributes:

Report Attribute Details
No. of Pages 1025
Forecast Period 2022 – 2030
Estimated Market Value (USD) in 2022 $184 Billion
Forecasted Market Value (USD) by 2030 $254.6 Billion
Compound Annual Growth Rate 4.1%
Regions Covered Global

MARKET OVERVIEW

  • Current State of the Video Games Industry: A Review
  • Gaming as a Form of Entertainment is Here to Stay: Global Number of Active Gamers (In Billion) Years 2020, 2022, 2024 and 2026
  • Competition
  • Video Games – Global Key Competitors Percentage Market Share in 2023 (E)
  • Competitive Market Presence – Strong/Active/Niche/Trivial for Players Worldwide in 2023 (E)
  • Video Games: Introduction/Overview & Types
  • Recent Market Activity
  • Innovations

MARKET TRENDS & DRIVERS

  • With “Speed Being the King” in Gaming, Growing Fiber to Home (FTTH) Connections Bodes Well for the Higher Consumer Engagement With Video Games
  • Since Gaming Experiences Are Only as Good as the Network, Growing Number of Homes With High Speed Fiber Optic Internet Means More Households Will be Hooked Onto More Graphically Demanding Video Games: Global Market for Fiber-to-the-Home (FTTH) (In US$ Million) for Years 2021, 2023, 2025 and 2027
  • Ubiquity of Smartphones Drives the Popularity of Mobile Gaming, Particularly on the Android OS. Here’s Why
  • Healthy Demand for Smartphones Creates a Parallel Opportunity for Mobile Gaming: Global Shipments of Smartphones (in Million Units) for 2020 through 2025
  • Preference for Immersive Gaming Drives Demand for Visualization & 3D Rendering Software
  • Here’s Why Console Gaming Still Remains Popular
  • “The More the Merrier”. Social Gaming Storms Into the Spotlight as a Major Trend in 2023
  • Social Presence Will Continue to Play a Central Role in the Adoption of Social Gaming: Global Number of Social Media Users (In Billion) for the Years 2022, 2024, 2026, 2028
  • In the Era of On-Demand Gaming as a Service (GaaS), Cloud Gaming Storms Into the Spotlight
  • Convergence of Gaming and Gambling, a Key Trend in the Market
  • As Gambling Addiction Takes on a Deeper Hue, Gamification of Physical Gambling Brings Opportunities for the Video Games Market: Global Number of Gamblers (In Million) for the Years 2018, 2020, 2022 and 2024
  • Make Way! Here Comes Metaverse Gaming
  • Gaming to the Remain the Largest Application Area for Metaverse: Global Metaverse Market Share Breakdown (In %) by Application for Years 2020 and 2027
  • Roblox, an Online Gaming Company that Offers Metaverse like Experiences, Witnesses Steady Rise in the Number of Users: Roblox Active Daily Users (In Million) by Quarter for Years 2019, 2020, 2021 and 2022
  • Roblox, an Online Gaming Company that Offers Metaverse like Experiences, Witnesses Steady Rise in the Number of Users: Roblox Active Daily Users (In Million) by Quarter for Years 2019, 2020, 2021 and 2022
  • Changing Demographics of Modern Gamers Sets Stage for Increased Consumption of Video Games
  • Percentage Breakdown of Global Number of Gamers by Age Group for the Year 2022
  • Percentage Breakdown of Global Number of Gamers by Gender for the Year 2022
  • Gamification in Education on the Rise as Perceived Educative Value of Video Games Increases
  • AR/VR Games Get a Boost from the Expanding App Ecosystem & Android OS Support for AR Technology
  • Artificial Intelligence (AI) Innovations Transform Video Games
  • With the Ability to Self-Learn, Evolve, Interpret & Respond to Player’s Actions, AI is Poised to Take Realism in Games to the Next Level: Global Spending on AI in the Advertising & Media Industry (In US$ Million) for Years 2021, 2023, 2025 and 2027
  • Blockchain Emerges to Change the Gaming Landscape
  • From Securing In-Game Transactions to Enhancing the Gaming Experience, Blockchain is Here to Revolutionize the Gaming Industry: Global Spending on Blockchain in the Media & Entertainment Industry (In US$ Million) for Years 2021, 2023, 2025 and 2027
  • Here’s How 5G Will Transform Gaming
  • The Future of 5G is Unquestioned & So is Its Potential for Changing the Rules of the Game in Today’s Experience Economy: 5G Contribution to GDP in Select Countries by 2030 (In US$ Billion)
  • Developments at Hardware & Content Level Boosts Opportunities for Video Games
  • Holographic Games Hit the Spotlight
  • What are Challenges in Store for the Market in the Coming Years?
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Gaming

Kambi Group plc’s Executive Management increases shareholding by exercise of share options

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Kambi Group plc reports that Kristian NylĂŠn, CEO, David Kenyon, CFO, Erik LĂśgdberg, COO and Cecilia Wachtmeister, CCO, have used the most recent exercise window to exercise share options and increase their shareholding in Kambi. To cover the exercise price and income tax due on the exercise, each have sold a sufficient number of shares, while all other shares from the share option exercise have been retained.

In this recent exercise window, which ended on 29 November 2023, a total of 246,984 options were exercised under the rules of existing share options programmes.

As shares previously repurchased by Kambi Group plc were used to satisfy these option programmes, the total number of shares in Kambi Group plc remains 31,278,297 shares, with a par value of EUR 0.003 per share.

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Gaming

Outstanding talent’ underpins iGB Affiliate Award shortlist

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A roll-call of outstanding talent’ is how Naomi Barton, Portfolio Director responsible for iGB Affiliate, described the shortlist of entries for the 2024 Awards which are being held on Thursday 8 February at the Grade II-listed Art Deco Troxy music venue in East London. 

The black-tie Awards ceremony which features a three-course sit down dinner and an entertainment-packed evening are the last to be held in London prior to iGB Affiliate’s relocation to Barcelona, with organisers reporting huge early demand for table bookings as the international igaming affiliate community prepares to say goodbye to London in style.

Looking ahead to the prestigious evening Naomi Barton said: “It’s totally fitting that the last iGB Affiliate Awards to be held in London has attracted a record 338 submissions from across the international community.

“The Awards are an integral part of the iGB Affiliate experience and celebrate everything that’s so unique and compelling about the igaming affiliate sector, recognising the industry’s outstanding individuals, brands, games, networks, tech vendors and marketing campaigns.

“It promises to be another inspirational Awards evening and a perfect way to complement the exhibition which will feature circa 155 exhibitors occupying 11,757 square metres of space and a raft of show initiatives created to highlight new strategies, new partnerships, new sectors and new jurisdictions all culminating in the delivery of new business opportunities for the thousands of customers who will be part of what will be an historic edition of iGB Affiliate.”

Claire Wellard, CEO of affiliate management consultancy iGamingXL and a member of the 21-strong external judging panel, selected for their expertise and specialist industry knowledge, confirmed: “As always, it’s a pleasure to be part of the judging process for the iGB Affiliate Awards. I love seeing the developments from all of these companies in innovation and growth. The step change in the quality of the submissions across all the categories with which I was involved as a judge this year reinforces the view of this sector as one that is in rude health and poised to go from strength to strength in 2024”.

Fellow judge, Vicki Reed, Founder, Better Change, added: “It was encouraging to read about some of the impressive and unique innovations by affiliates in the area of safer gambling. Such initiatives are set to become more integral to igaming’s ongoing repositioning of itself as a more sustainable sector with responsible play at the heart of its operations and strategy”.

For more information on iGB Affiliate London and the iGB Affiliate Awards visit https://london .igbaffiliate .com

 

iGB Affiliate Awards Shortlist

The shortlist for the categories open to the industry to nominate or vote on in the 2024 iGB Affiliate Awards comprises: 

AFFILIATE CATEGORIES

Safer Gambling Initiative of the Year: Casino Guru, Gamblers Connect, GiG Media, OneTwenty Group. Marketing Campaign of the Year: Betanddeal, Casino Guru for TikTok Marketing, Checkd Group and William Hill.  Best Casino Affiliate: Casino Guru, Gambling .com Group, GiG Media, Moonshot Marketing Ltd, Mr. Gamble, OLBG QiH Group, Slotsjudge, Vita Media Group. Best Sports Betting Affiliate: Better Collective, Checkd Group, Gambling .com Group, GiG Media, Oddschecker, OLBG, Skores Media, Spotlight Sports Group.  Best Bingo Affiliate: BingoPort, FTD Digital, WhichBingo. Best Poker Affiliate: Mypokercoaching, Onlinepoker .se, PokerNews, Worldpokerdeals. Best Streaming Affiliate: Betanddeal, Kingbet Media, Scratch Card Joe, Theslotbeasts/TheslotbeastsNL. Best Crypto Affiliate: CoinGambling, Crypto Lists Ltd, Find.co (CryptoManiaks, CCN), Gamblineers. Affiliate Employer of the Year: Better Collective, Betting Hero, Blexr Limited, Gaming Innovation Group,
QiH Group, TAG Media.

INDIVIDUAL CATEGORIES

Best Affiliate Manager: Abi Williamson – Bet365 Partners, BjĂśrn Marsman – Chilli Partners, George Gerakanakis – Novi Affiliates, Joshua Kelly – Bet365 Partners, Kyle Seychell – Chilli Partners, Mira Petrova – VL Partners, Paige Whitaker – Chilli Partners, Radoslaw Baranski – LeoVegas Affiliates, Renee Mate – Rewards Affiliates, Sasha Boerma – Coastline Affiliates, Sharanya Pappu – Excel Affiliates, Stephanie Robinson – Betcoin.ag Affiliates

PROGRAMME/NETWORK CATEGORIES

Best Affiliate Programme: Bet365 Partners, Betfred Affiliates, Betsson Group Affiliates, Bluefox Affiliates, Campeon Affiliates, GGPartners, LeoVegas Affiliates, Merkur Partners, NoviAffiliates by Novibet, SharedBet Affiliates, VL Partners. Best Affiliate Network: Affiliate Roulette, BetAffiliation, CasinoAffiliatePrograms .com, Digidum, Income Access, Matching Visions, WakeApp Partners.

SERVICE PROVIDER CATEGORIES

Best Tech for Affiliate Programmes: Affilka by Softswiss, DeepCI from EveryMatrix, Intelitics Software, MAP, MyAffiliates, PartnerMatrix, Rightlander Ltd

Game of the year (PUBLIC VOTE BASED ON SHORTLIST PROVIDED BY EGAMING MONITOR): Big Bass Bonanza Keeping It Reel (Pragmatic Play), Coin Strike Hold And Win (Playson), Cops N Robbers Big Money (Inspired Entertainment), Fishin Frenzy Even Bigger Catch (Blueprint Gaming), Football Cash Collect (Playtech), Gold Blitz (Fortune Factory Studios), Golden Dragon Inferno (Betsoft Gaming), Rip City (Hacksaw Gaming), Rise Of Olympus 100 (Play’n GO), Super Stars (NetEnt).

Best Digital Agency: Affiverse, Revpanda, TAG Media, Teamwork, WakeApp.

ALL COMPANIES (AFFILIATES, PROGRAMMES, NETWORKS AND SERVICE PROVIDERS)

Innovator of the Year: BetAffiliation, Betanddeal, Checkd Group, DeepCI from EveryMatrix, Kingbet Media, Oddsium, Revpanda. Rising Star: Best Odds (Stram Entertainment Ltd), Betting Hero, Chilli Partners, DeepCI from EveryMatrix, Leon, MioMedia, Revpanda. Best Newcomer: 2rbo Affiliates, Affiliate Roulette, Media 24, TrackBox.ai, Wow Partners.

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