Latest News
kwiff utilising ad:s, Sportradar’s programmatic advertising solution, to accelerate next major growth stage
kwiff, the super-charged sports betting service, has implemented ad:s, Sportradar’s proprietary programmatic advertising solution, to accelerate its next major growth stage.
Sportradar’s powerful betting specific DSP will enable kwiff to further optimise its media buying capability to add momentum to its user acquisition successes. kwiff’s rapidly growing affiliate network will be supported by Sportradar’s programmatic media buying solution to drive prospecting and reactivation. Since the ad:s programmatic solution went live in October, kwiff has seen a substantial rise in new players and an increased reactivation rate.
In the coming weeks, kwiff will double down on its commitment to providing an unrivalled player experience by introducing personalised advertisements. Players will be shown timely, relevant and engaging visual content to help make improved betting decisions.
kwiff’s CEO, Charles Lee, commented: “Sportradar’s programmatic advertising solution, ad:s, has allowed us to build on our impressive growth over the past 12 months. By optimising our media buying campaigns we have seen a sharp rise in users and reactivated players which has led to considerable gains in ROI.”
eSports
Esoccer surges across Kambi network on Abios product upgrade
Kambi, the world’s trusted sports betting partner, has elevated its esports offering with the integration of Abios’ esoccer odds product into the Kambi sportsbook platform.
Utilising real-time data from leading rights holders and automated modelling overseen by an experienced trading team, Abios now powers esoccer betting for the Kambi network, with plans in place to expand Kambi partners’ access to Abios’ offering on events including ebasketball, Counter-Strike and League of Legends throughout 2024.
Covering more than 6,000 matches a month and rising, Abios’ esoccer product is delivered to partners via the same trading gateway as Tzeract’s AI-driven pricing and Inspired’s suite of virtual sports products, and is therefore also available as a modular service to operators outside the Kambi network.
Enabling a larger number of events to be offered and greatly enhancing the quality and depth of the offering, Abios’ product has already delivered strong revenue growth since launch with esoccer consistently among the top leagues by number of bets on the Kambi network.
Simon Noy, SVP of Trading at Kambi, said: “The integration of Abios’ esoccer odds product into the Kambi sportsbook platform marks an exciting advancement for our esports offering. Abios’ expertise in real-time data and automated modelling ensures that our network receives top-tier esoccer trading. As we continue the roll-out to ebasketball and titles such as Counter-Strike and League of Legends, we are confident that this will not only enhance the quality of our offerings but also drive further growth in the rapidly expanding esports betting market.”
Oskar Bonnevier Fröberg, CEO and Founder of Abios, said: “With our roots in esports data, we’re very happy to be able to provide the models and trading capabilities to power dozens of sportsbooks across the globe with a reliable and accurate esoccer odds feed. As Abios’ trading capabilities grow, we can increase uptime and bet offer availability to esports while offering innovative solutions such as same-game bet builders and player props, catering to the fast and expansive consumer habits of the digital generation.”
A Kambi Group company, Abios is the leading esports services provider to the betting and gaming industry, with over a decade of experience in providing operators with best-in-class data, odds and streaming capabilities.
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Latest News
Evoplay dives into the depths in latest release Ocean Catch
Award-winning game development studio Evoplay has launched its new slot Ocean Catch, utilising a popular fishing theme that showcases unique Fish&Collect and Tackle box features, filled with rewards.
This 5×4 aquatic adventure is stacked with action-packed mechanics, including the Fish&Collect feature which occurs when an instant reward fish symbol falls on the reels with a Wild.
The Dynamite Feature can be triggered on any spin at any point of the game, when at least one Wild appears. Here, up to six regular symbols are replaced by Fish symbols, triggering the Fish&Collect Feature and providing massive win potential.
Three or more Bonus symbols allow players to pick from one of three Free Spins rounds with varying levels of volatility. Every Wild that lands during the Free Spins bolsters the progress bar, with four Wilds collected providing extra spins and increasing Wild multiplier.
The Gold Fish symbol can also appear during Free Spins, awarding up to 100x a player’s bet while a Tackle Box can land on the fifth reel, unlocking a multiplier up to x20 or up to eight extra spins.
Ocean Catch demonstrates Evoplay’s versatility in developing high-quality slots exhibiting a variety of themes, with this newest release expected to be a popular hit within the company’s immersive portfolio.
Ivan Kravchuk, CEO at Evoplay, said: “Ocean Catch invites players to enjoy a memorable fishing trip, reeling in multiple ways to win and empowering users to select from three different bonus games to suit their preferred gaming style.
“Packing a player-favourite theme with engrossing features, this distinctive slot will undoubtedly shine for us as the year progresses and we are delighted to launch this title across multiple markets.”
Central Europe
PRAGMATIC PLAY TAKES SLOTS LIVE WITH TIPSPORT IN CZECH REPUBLIC AND SLOVAKIA
The provider rolls out Slots catalogue in Czech Republic and Slovakia
Pragmatic Play, a leading content supplier to the iGaming industry, has taken its Slots content live with Tipsport, a leading operator in Slovakia and the Czech Republic.
The provider’s growing collection of award-winning Slots, which includes iconic titles such as Gates of Olympus and Sweet Bonanza, in addition to recent hits such as Loki’s Riches, is now available to Tipsport players.
Pragmatic Play’s wider portfolio of RNG games, including its two popular Crash titles, Spaceman and Big Bass Crash, is also live with Tipsport, giving their players the chance to enjoy a variety of premium gaming experiences.
Founded in 1991, Tipsport has become the largest betting company in the Czech Republic. With a prominent land-based presence alongside its online casino and sports betting products, it is now one of the leading operators in Eastern and Central Europe.
The partnership with Tipsport widens the reach of Pragmatic Play’s product offering in key regulated markets.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “We’re delighted to partner with Tipsport, a popular and respected operator in Slovakia and the Czech Republic, bringing Pragmatic Play’s Slots and RNG content to even more players in these markets.”
Jiří Švarc, Casino Director at Tipsport, added: “As a market leader in the Czech Republic and Slovakia, we’re excited to welcome Pragmatic Play to our platform and begin to offer our players a more diverse and unparalleled number of immersive Slots.
“Pragmatic Play is easily one of the most well-known providers in the industry, so we’re glad to finally be welcoming them to Tipsport. We believe this will be an extremely successful partnership, and we look forward to seeing the results.”
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