Leading provider to leverage wide-ranging experience of industry veteran

NeoGames SA (Nasdaq: NGMS) (NeoGames) subsidiary Aspire Global, the iGaming unit of the technology driven provider, has appointed vastly experienced industry leader Jonathan Chilton (pictured) as Managing Director to further cement its status as a leading ‘white-label’ platform and services provider.

The key hire adds a wealth of knowledge to the provider, given Chilton’s extensive background across both B2B and B2C operations, as it continues to make waves by empowering brands in regulated markets worldwide.

With over 19 years of extensive experience in the iGaming industry, Chilton served as Chief Operating Officer and Executive Director at GM Gaming Limited, a Betway company under the Super Group umbrella. He spearheaded the expansion of the Betway brand into several regulated European markets and served as a director on seven licensed entities.

Previously in his career he spent twelve years at Osiris Trading in South Africa across a number of roles, playing a pivotal role in introducing Betway into African markets.

Chilton’s proven track record in delivering success positions him as a driving force behind Aspire Global’s growth strategy as the company continues to grow through the provision of all-encompassing and technologically advanced iGaming solutions.

“It’s fantastic to be joining Aspire Global at what is a very exciting time for the company and its growth prospects,” Chilton said. “We have a talented team here and I’m determined to accelerate our growth through the delivery of a full spectrum of cutting-edge solutions.”

“I’m thrilled to welcome Jonathan onboard,” the Chief Executive Officer for NeoGames, Moti Malul, said. “Jonathan brings a vast wealth of experience with him and will be a major asset both for Aspire Global’s ‘white-label’ focus as well as the broader NeoGames group.”

Karta pushes the boundaries of music game innovation with Built Builder on Fortnite – reaching 100k players

• Beat Builder is Fortnite’s first-ever build-based rhythm game
• Karta partners with NoCopyrightSounds for the game’s music library
• Two new big songs just added: Royalty by Egzod & Maestro Chives and Invincible by Deaf Kev

Karta, an award-winning metaverse studio pioneering the world of in-game experiential marketing, continues to push the boundaries of music game innovation as its latest project, Beat Builder, reaches 100,000 players.

Beat Builder is an interactive music rhythm game where players put down walls, ramps, floors and cones to the beat of the music. Centred on building a core Fortnite gameplay feature used in its very popular Battle Royal, Beat Builder is the first-ever build-based rhythm game on the platform. As well as being a music-filled experience played for fun, the game is also used as a practice tool for players to improve their game-playing skills on Fortnite.

To create the game’s eclectic music library, Karta has partnered with NoCopyrightSounds, a copyright-free record label and music platform. Focusing on drumstep, phonk and trap electronic music for now, with artists such as Twisted, if found, XTOM and Lost Sky, players interact with the stems of each song that have their own visual world to match the vibe. Karta aims to develop the game further, updating it with a plethora of new music and genres such as metal, K-pop and rock. The long-term aim of Beat Builder is to integrate artists into Fortnite to share their music with fans, with the game becoming a recognised platform for exploring new artists and music.

Reaching 100,000 players is a significant milestone for a new metaverse game with Beat Builder continuing to grow in popularity since its launch recently. To mark the milestone, Karta has updated the game with two of NCS biggest songs; Royalty by Egzod & Maestro Chives and Invincible by Deaf Kev and is already planning further extensions, partnerships and new seasons.

“We’re thrilled that Beat Builder has gotten off to such a great start,” the Chief Executive Officer for Karta, Erik Londre, said. “We wanted to create a rhythm game that felt 100% Fortnite native, where the music is connected to the platform’s core building gameplay. A rhythm game that makes you a better gamer is an idea that excites us a lot.”

“Beat Builder truly encapsulates what Karta is all about; innovative and forward-thinking design that combines incredible music with interactive gaming in one entertaining place,” the Chief Growth Officer for Karta, Tony Barnes, said. “Music’s presence in the metaverse is evolving and we think Beat Builder has the potential to become its own platform for artists and brands to authentically connect to a Fortnite audience through gameplay and new music. We can’t wait to develop it and see how it grows.”

Since launching in 2021, Karta has worked with brands such as Amazon Music, McDonald’s and Hugo Boss. As well as working with Spotify on its iconic global campaign, Spotify Wrapped, to gamify the listening habits of Spotify users and bring this into the metaverse. Through these partnerships, Karta is reshaping entertainment experiences in the metaverse and creating meaningful connections between brands and their audiences. In the past year, the London-based studio has also worked with global artists like Nicki Minaj for her Gag City experience in Roblox, K-pop giant Blackpink with its hugely popular Blackpink the Palace and Twice with its Twice Square, which has become the most successful persistent music experience on Roblox.

“We’re very happy to provide the music for Beat Builder, a brilliant new game that gives players the chance to interact with the music like never before,” the Brand Manager for NCS, Charlotte Lee, said. “It has the potential to become a go-to platform for music gaming and we’re proud to support it.”

Beat Builder is available now to explore on Fortnite. For more information, go to www. Karta. game.

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