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Tom Horn Gaming makes Czech entry

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Tom Horn Gaming makes Czech entry
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iGaming solutions supplier Tom Horn Gaming has announced a further expansion of its global footprint after making its online debut in the Czech Republic.

The supplier has already had a successful experience in supplying its high-quality gaming solutions in the Czech market, with the first launch of its VLT product line introduced for land based markets in 2008 in the country.

Geographic and cultural proximity combined with profound knowledge of the local gaming environment puts Tom Horn Gaming into a good competitive position to expand its casino offering to local audiences.

“The Czech online gaming market has seen impressive growth since it opened for licensing in 2017. It is still a rather small but dynamic jurisdiction. We see a lot of growth potential here. It is about carving out a spot in the competitive landscape and winning the market share. We’re confident that our successful track record on delivering content in the country in the past and thorough understanding of local player preferences will help us deliver the right products for players from the get-go, “ says Ondrej LapidesCEO at Tom Horn Gaming.

With its foundations firmly rooted in the land-based past, the Czech market is distinctive. It is not only unique requirements of games certification, but numerous quirks that make this jurisdiction hard to navigate for many providers.

“Localisation is critical in the Czech Republic and we work closely with our local partners to fine tune our content and create games to ensure they appeal specifically to Czech players. We always strive to provide an unforgettable, smooth, and immersive gaming experience and localisation is a key part of this ambition , “ explains Ondrej Lapides.

The long-term view on the Czech market is that there is a strong demand for engaging and entertaining games which utilise classic gaming concepts and Ondrej Lapides believes  that Tom Horn Gaming, with its vast array of classic titles such as 81 Frutas Grandes, 243 Crystal Fruits or its latest release Frutopia, is well positioned to deliver games which have the potential to strike a chord with players, and be a revenue generator to operator partners.

Tom Horn Gaming has first rolled out its content in the country with Synottip, with  a host of other gaming brands to follow suit in the coming weeks.

Central Europe

ComeOn Gaming Secures GlüNeuRStv Sportsbook Licence

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The registry of the Ministry of Sports and the Interior of Saxony Anhalt has confirmed that it has granted a German Fourth Interstate Treaty (GlüNeuRStv) licence to ComeOn Gaming.

Cherry AB’s B2C unit has registered the brands sunmaker.de, comeonwetten.de and mobilebet.de under its approved German licence.

Though having secured its GlüNeuRStv licence, ComeOn has yet to disclose whether it will launch a sportsbook property, accepting the terms of Germany’s conflicted sportsbook marketplace.

At present, Saxony Anhalt has chosen to serve as the GlüNeuRStv regime’s interim regulator, as the state’s executive proceeds to establish Glücksspielbehörde (GGL) – German gambling’s new federal regulatory authority by the end of 2022.

ComeOn joins 35 foreign and domestic operators that have been granted GlüNeuRStv sports betting licences.

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Central Europe

Kindred to Withdraw from Germany

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Kindred Group has confirmed that its flagship Unibet brand will withdraw its presence from the German market as of July 1.

The Stockholm-listed operator has informed local authorities that it has chosen to cancel Unibet’s sportsbook and virtual slots licence applications to participate in Germany’s Fourth Interstate Treaty on Gambling (GlüNeuRStv) regime.

“Our long-term strategic direction sets out locally regulated markets as the core engine for our growth,” Kindred said.

“However, licence application procedures, licence conditions, and the regulatory environment need to be transparent, sustainable, and financially viable for a market to be competitive.”

Kindred stated that its decision was taken following an assessment of market conditions that deemed the GlüNeuRStv’s application procedures and restrictions on products offered to be “not sustainable and competitive against the unlicensed offering”.

The decision sees Unibet become the highest-profile brand to exit the GlüNeuRStv regime, in which Kindred had observed a two-year waiting period to secure a market licence that was deemed no longer a strategic priority.

Withdrawing from Germany, Kindred stated that it had prioritised the objectives of growing its North American presence and taking “product control with the Kindred Sportsbook Platform and the acquisition of Relax Gaming”.

Kindred concluded: “We do not see a foundation for long-term shareholder value and customer experience at the moment. However, we appreciate that this position may change in the future.”

“As our operations in Germany are limited the decision will have an insignificant financial impact for Kindred.”

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Central Europe

Symplify links up with LVC Diamond to enhance its CRM strategy

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Symplify links up with LVC Diamond to enhance its CRM strategy
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Symplify, market leaders in CRM and AI cloud solutions, has linked up with online casino operator LVC (Las Vegas Casino) Diamond to enhance its CRM strategy.

LVC Diamond’s standout brands are Vegas.hu and Vipcasino.hu which have risen to become two of the premiere online casino sites in the Hungarian market. Symplify is working with Vegas.hu and Vipcasino.hu to enhance its CRM capability and will be integrating its Mail, SMS and Push-package.

Symplify’s CRM expertise will enable Vegasonline.hu to nurture meaningful relationships with its customers by harnessing the full potential of its multichannel engagement strategies. Segmentation and personalised responses will form a core element and can be managed from a single platform.

The powerful Campaign and Journey builder from Symplify will ensure Vegas.hu and Vipcasino.hu builds on its momentum by improving customer engagement through optimising user journeys through its CRM and On-site Optimisation. Symplify’s advanced approach will help optimise Vegasonline.hu’s marketing spend and consolidate customer sentiment.

Symplify’s CEO Robert Kimber said: “LVC Diamond’s Vegas.hu and Vipcasino.hu brand has rightly dominated the Hungarian market and we cannot wait to see the positive impact we can bring from our CRM prowess. Together we’ll be able to showcase Vegasonline.hu’s complete offering and ensure its customers are getting the most from their gaming experiences.”

LVC Diamond’s Development Manager, Marton Bakki said: “Since launching within the Hungarian market we have relentlessly worked to enhance and diversify our offering to meet customer demand. With Symplify onboard we can better engage with our audience and serve them with exactly what they want, when they want.”

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