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What is the key to a successful casino marketing strategy?
When it comes to marketing, few industries meet the challenges of the betting and gaming industry. Yes, operators are known to spend a lot of money on advertising and promotion, but they must also work within the confines of legal and regulatory restrictions. In addition, there is often a gray area as to what can be said – or suggested – in an ad, and it is often up to the operator to make the right judgment so that the regulator’s hand does not fall on them retrospectively. In short, it is a minefield. However, many operators are adept at marketing their product in an astute and responsible manner. On the other hand, some marketing activities can be forced, exaggerated and unconvincing. Here’s a look at what they do well and what looks bad.
Software developers have really changed the casino landscape in recent years, creating games with the kind of following seen in movies and video games. This means that operators can point to the most recognized titles in their advertising, and many have found this to be effective.
Focus on board and card games
Did you know that you can play roulette in an online casino? Of course you can, as has been the case for almost a quarter of a century. Games like roulette are incredibly popular, but it could be argued that they no longer define the online casino experience; certainly not in the sense of getting players’ heartbeats racing. For all of the above, letting the games speak for themselves, there are so many creative innovations in gambling platforms that they should be referenced in any marketing campaign.
Look at the bonuses and promotions
Nowadays, all online casinos offer a large number of bonuses and promotions. These bonuses serve to attract new users and also to reward the loyalty of current players. In this way, do a search for the UK Casino bonuses and take advantage of the pull.
Strong point: Responsible gaming advertising
Several major operators have campaigned not only on their products but also on the range of tools offered to players to keep control of their time and money. Promoting ethics and responsibility for your brand is a common marketing strategy, of course. However, it goes a little further than, for example, those ads that warn you to keep detergents out of the reach of children. These tools like timeout features, deposit limits or spending limits are not imposed on players who don’t want them; they are valued by players, high rollers and casual players alike, regardless of how they play and the means they have to do so.
Social Media and Affiliate Marketing
We have hinted before that the evolution of online casino games may be underestimated. But it’s not always easy to explain that to the uninitiated in a 30-second ad. Social media marketing solves that problem, especially on sites like YouTube and Twitch. In fact, it might surprise you how popular the channels of so-called “casino streamers” have become on platforms like YouTube.
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Aristocrat Leisure Completes Acquisition of Neo Group Ltd. (f/k/a NeoGames) for $29.50 per Share
Neo Group Ltd. (formerly known as NeoGames S.A.), announced today that Aristocrat Leisure Limited, an entertainment and content creation company delivering world-leading mobile and casino games, has completed the previously announced acquisition of all of the outstanding ordinary shares of Neo for $29.50 per share in an all-cash transaction, representing an enterprise value of approximately $1.2 billion for Neo.
“We are excited to have successfully closed this transaction and joined forces with the Aristocrat team to further drive our success across iLottery, iGaming, and online sports betting,” said Moti Malul, Chief Executive Officer of Neo. “We firmly believe that this Transaction represents a great outcome for all of Neo’s shareholders, customers and employees. We are very grateful to all our stakeholders who have supported us since our inception. I would also like to thank all our employees for their commitment in making Neo the great company it is today.”
The transaction was announced on May 15, 2023.
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Wazdan pounces for bigger wins in new sequel Mighty Wild™: Panther Grand Gold Edition
Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, is multiplying jackpots in the follow-up to its top-performing game Mighty Wild™: Panther Grand Gold Edition.
Venturing to the depths of the jungle where a black panther rules the reels on a 5×3 gameboard, the new edition provides even larger win potential. With the increased value of the Cash symbols and Cash Infinity™ symbols, there is also a more lucrative Grand Jackpot of 1500x the base bet.
Players can trigger either the Hold the Jackpot™ or Wild Rampage™ bonus rounds after landing at least six bonus symbols. Furthermore, Chance Level™ has been amplified to improve players’ chances of hitting the bonus round.
Bolstering the ferocious Wild Rampage™ bonus game, Mystery Symbols transformed into jackpots are multiplied by a value between 1x to 10x, providing the opportunity for even bigger rewards.
Wazdan’s Online gaining™ philosophy empowers players to tailor gameplay to their preferred style through customisable features like Volatility Levels™, Buy Feature, and Ultra Fast Mode which has delivered proven results for its partners.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “Mighty Wild™: Panther Grand Gold Edition features an exciting new lair through the inclusion of transforming mystery symbols, adding multiplier prizes to jackpots.
“Enhancing the gameplay of a pre-established hit allowed us to expand upon the engagement and entertainment on offer and we anticipate a great reception to this release.”
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PRAGMATIC PLAY DELIVERS BRAND NEW DEDICATED LIVE STUDIO FOR BETSSON
Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its partnership with Betsson Group to deliver an exclusive dedicated Live Casino studio featuring a mix of premium Blackjack and Roulette tables.
Incorporating all the fan-favourite features of Pragmatic Play’s Live Casino games, including multiplayer mode, chat functionality, and bet behind, the nine custom-built tables have been uniquely crafted to immerse players in the Betsson Group brands.
In total, eight new dedicated Blackjack tables and one new Roulette table will be broadcast from the custom-built live studio, every detail of which has been designed to Betsson’s precise requirements.
It is the latest dedicated studio to be delivered by Pragmatic Play, whose operator partners can also use Smart Studio to customise elements of the Live Casino titles to produce bespoke environments that showcase their brands.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Delivering a dedicated studio for Betsson marks another milestone for Pragmatic Play’s award-winning Live Casino offering. Betsson is a much-valued partner, and we are delighted to provide them with an immersive live environment that is fully dedicated to their brand.”
Chellyanne Cassar, Live Casino Manager at Betsson Group, added: “We are delighted to collaborate with Pragmatic Play to ensure delivery of a bespoke dedicated studio, where we can showcase our brand-new Blackjack and Roulette tables.
“The partnership highlights our shared commitment to delivering unparalleled gaming experiences, and we’re thrilled with the final results of the studio.”
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