Africa
10bet kicks off African sports betting expansion
10bet, the global sports betting and casino brand is underway with the launch of its offering to sports-crazy fans in Africa – and with impressive scope.
The experienced operator has scored with local partnerships, the sponsoring of professional football teams and demonstrating a deep commitment to African development.
Currently live in four markets, Ghana, Tanzania, Zambia and Democratic Republic of Congo (DRC), 10bet has begun effecting positive change in the African betting status quo. Those countriesâ bettors can now access one of the worldâs most advanced sportsbooks via mobile, USSD and SMS.
Putting its considerable due diligence to great effect, 10bet understands that if thereâs anything African football fans like more than a vibrant and flexible football betting experience – itâs the actual games themselves, so earlier this year, 10bet began to invest in African football by signing major sponsorships deals with six football clubs: Dodoma Jiji FC (Tanzania), Talanta FC (Kenya), Red Arrows (Zambia), Aduana Stars (Ghana), Enyimba (Nigeria) and Daring Club Motema Pembe (DRC).
Not only has this extensive collaboration truly boosted the teamsâ capabilities, but it also stays true to 10betâs vision to play a vital role in improving the standard of football across the continent.
While every territory is key, 10bet has a particular focus on Ghana. Given its status as leading country in terms of growth in its internet and mobile infrastructures, the market is heavily saturated with existing bookmakers. 10bet has done its homework and comprehensive groundwork has been completed, resulting in partnerships with the right local stakeholders. Combined with its dynamism, 10bet is perfectly placed to disrupt a market that for some commentators has become complacent.
While its wider opening gameplan has met with success, there is a much more to come from 10bet. Launches in two further countries are on the agenda in the coming months, while the operator projects that it will be live in a total of up to 12 within the next 12-18 months.
10bet Africa CEO, Arthur Perry said:Â âIt took us years of planning, adapting and developing our strategy for Africa, but weâre very happy that weâre finally able to roll out our offering across several African countries and deliver quality online gaming and excitement to bettors there.
âWe are extremely confident in our ability to bring a premium experience to every bettor across all our active territories in Africa and will continue to improve our provision to overcome technological, regulatory and localisation challenges to achieve this.â
With almost 20 years of experience in mature European markets, 10bet is leveraging the huge opportunity in Africa and mirroring the drive by world footballing authorities for the development of the game, is bringing this football-loving continent closer to the traditional heartlands of the sport.
Africa
Hub88 partners with LiveGames to enhance content offering
Hub88 has partnered with live casino supplier LiveGames, further strengthening its product offering by adding a unique range of content to its platform.
LiveGames provides fully customisable online live dealer games and branded tables including the first vertical roulette table in the sector, along with crash games and the widely played Tombola.
The supplier delivers experiences with a player-focused design, easy to use mobile interface, and high-resolution broadcasts.
The partnership will support LiveGamesâ goal to further expand in international markets, including Africa, Asia, and Latin America where Hub88 has a strong presence.
The deal showcases Hub88âs commitment to grow its ecosystem of partners, offering a diverse portfolio of products and content.
Ollie Castleman, Head of Hub88, said: âWe’re thrilled to unveil this strategic partnership with LiveGames which sees us add a great provider to our platform, one that utilises modern technology to offer bespoke and personalised gaming experiences to players.
âWe are looking forward to collaborating and strengthening our content library with their diverse games.â
The LiveGames Team said: âOur journey started in a small studio and as a team, we are excited about now expanding to every corner of the world together with Hub88 and their extensive operator network.
âWe are committed to promoting innovation in the industry and this partnership will support us on that mission.â
Africa
NE Group powers 888bets launch in Angola
NE Group, a leading B2B iGaming software supplier, has teamed up with online gambling operator 888 to launch 888bets for the Angolan market.
888Africa was originally set up to operate 888 brands in online betting and gaming markets across hand-picked regulated countries within Africa. Angolan sports bettors will now have seamless access to online sports betting through 888bets.co.ao
NE Group specialises in offering innovative, lightweight front-end solutions for best-in-class iGaming experiences. An extensive localised knowledge is the inspiration behind a platform that is renowned for flexibility and adaptation for unique African preferences. Together with 888, the platform delivers smooth gameplay across diverse data speed environments â essential for broad accessibility in Africa.
For the first time in the country, Angolan bettors will have the opportunity to experience the acclaimed Aviator crash-game on the platform. Additionally, the new site incorporates built-in features and tools for Responsible Gaming teams to monitor and support safe gaming practices
NE Group CEO Imran Bukhari said: “Itâs brilliant to see the 888bets sportsbook launch in Angola to bring sports betting fans an experience they deserve. Our specialised sports betting platform and lightweight frontend solution for Africa allows 888bets to quickly scale.â
888bets added:Â âAs a country with huge potential, we expect big things from our launch in Angola. Working with NE Group has enabled us to deliver an experience that sports bettors will love and that is enriched with engaging products.â
Africa
KingMakersâ Nigerian operating business, BetKing, selects Genius Sports to power growth with in-play trading services
New partnership sees KingMakersâ BetKing business benefit from Genius Sportsâ leading portfolio of in-play content in Nigeria, including football, tennis and basketball
Genius Sports Limited has today announced a new agreement to supply KingMakers, one of the fastest-growing group of betting operators in Africa, with a range of in-play trading services.
The deal sees BetKing power its live betting product with ultra-fast venue content for the Premier League, La Liga, Serie A, Ligue 1, Bundesliga, English Football League, FIBA basketball and every other major European and South American football league.
Genius Sports will also provide BetKing with its market-leading trading services which include modelled odds feeds for major football competitions.
With in-play sports betting growing rapidly across Africa, fast and accurate odds are vital to maximising revenues by increasing the availability of betting markets.
Tim Smeets, Trading Director at Kingmakers said âWeâre thrilled to announce our new partnership with Genius Sports. Their trusted trading solutions, including low-latency in-play content on crucial football leagues like the Premier League, will enable us to offer market-leading betting experiences for BetKing users in Nigeria.â
Will Westcott, Head of Business Development at Genius Sports said âEvery year, we continue to invest in delivering the highest-quality trading services for the African market. With the value of in-play betting growing across Africa, weâre excited to help BetKing execute its online sports betting vision in Nigeria, by providing it with the fastest, most reliable live content on the market for major sports.â
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