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BETER Live continues rapid expansion with BetConstruct platform deal

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BETER Live continues rapid expansion with BetConstruct platform deal
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BETER Live, the live casino brand of next-gen betting and gaming solutions provider BETER, has announced its latest partnership in a major platform deal with global providers BetConstruct.

Following on from its recently announced Parimatch partnership, BetConstruct is now the second major brand to provide its players with three of BETER Live’s most immersive casino classics, Blackjack, Roulette and French Roulette, with games available in English, Russian and Ukrainian languages.

BETER Live is part of BETER, the industry’s leading provider of next-gen content and data, spanning fast sports, esports, live casino products and gaming solutions.

Led by Anna Vikmane, a live casino veteran of both Playtech and GVC (now Entain), the live casino provider’s products are created with an entertainment-first approach, with a mission to ensure it offers its operator partners with the most rewarding and high-tech gaming experience available on the market.

Games are hosted by experienced casino dealers in state-of-the-art cinema-style studios, whilst operators will benefit from localised server deployment and a range of complementary languages.

Announcing its latest partnership, Anna Vikmane, Director at BETER Live said: “We’re absolutely thrilled to have agreed a partnership with BetConstruct that sees customers gain access to a selection of our most impressive live casino titles.

“2022 has been monumental for BETER Live so far, in just one month we’ve been able to announce two fantastic partnerships and plans for future studio expansion – we’re all incredibly proud!”

Ruzanna Elchyan, Deputy Head of Gaming at BetConstruct said“BetConstruct is always on the lookout for talented game providers so that we can offer the very best from the iGaming industry to our partners and their players.

“We’re incredibly impressed with BETER Live’s portfolio of games, their standout products are exciting, innovative and engaging, and we’re confident players will truly enjoy playing them!”

Promising no hidden fees, as well as crypto-ready payment options, BETER Live offers a wealth of differentiators, including 24/7 streaming, top tier studio design and soon-to-be-launched bespoke marketing tools.

Developed with a player-centric approach, BETER offers 24/7 entertainment to suit its global audience, with a diverse spread of live casino games – all designed to boost engagement, retention and operator revenue on behalf of its partners.

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PRAGMATIC PLAY DELIVERS BRAND NEW DEDICATED LIVE STUDIO FOR BETSSON

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PRAGMATIC PLAY DELIVERS BRAND NEW DEDICATED LIVE STUDIO FOR BETSSON
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Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its partnership with Betsson Group to deliver an exclusive dedicated Live Casino studio featuring a mix of premium Blackjack and Roulette tables.

Incorporating all the fan-favourite features of Pragmatic Play’s Live Casino games, including multiplayer mode, chat functionality, and bet behind, the nine custom-built tables have been uniquely crafted to immerse players in the Betsson Group brands.

In total, eight new dedicated Blackjack tables and one new Roulette table will be broadcast from the custom-built live studio, every detail of which has been designed to Betsson’s precise requirements.

It is the latest dedicated studio to be delivered by Pragmatic Play, whose operator partners can also use Smart Studio to customise elements of the Live Casino titles to produce bespoke environments that showcase their brands.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Delivering a dedicated studio for Betsson marks another milestone for Pragmatic Play’s award-winning Live Casino offering. Betsson is a much-valued partner, and we are delighted to provide them with an immersive live environment that is fully dedicated to their brand.”

Chellyanne Cassar, Live Casino Manager at Betsson Group, added: “We are delighted to collaborate with Pragmatic Play to ensure delivery of a bespoke dedicated studio, where we can showcase our brand-new Blackjack and Roulette tables.

“The partnership highlights our shared commitment to delivering unparalleled gaming experiences, and we’re thrilled with the final results of the studio.”

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Evoplay bolsters presence in Lithuania with Betsafe deal

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Evoplay bolsters presence in Lithuania with Betsafe deal
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Evoplay, the award-winning game development studio, is expanding in the Baltics thanks to its latest tie-up with Betsafe in Lithuania.

The deal sees over 90 of the supplier’s leading titles live on the Betsson Group’s Lithuanian brand Betsafe, a leading operator in the market.

Included in the agreement are Evoplay’s top-performing titles such as Elven Princesses, Hot Triple Sevens and The Greatest Catch Bonus Buy which are now available for Betsafe players.

The latest integration follows a string of similar deals for Evoplay who has continued its expansion across regulated markets in Europe and beyond.

Ihor Zarechnyi, CBDO at Evoplay, said: “Integrating our products to Betsafe, a leading brand in Lithuania, is another important step in our commercial trajectory as our titles continue to grow in popularity and develop a stellar reputation among gaming enthusiasts worldwide.

“Lithuania is a vibrant and dynamic market, and we are thrilled to bring our award-winning content to even more players in the region.”

Aurimas Šilys, Head of Lithuania at Betsson Group, said: “Boosting our offering with a diverse array of titles is of utmost importance for Betsafe as we strive to deliver an unmatched gaming experience to players in Lithuania.

“We are delighted to integrate Evoplay’s dynamic portfolio into our offerings, and we anticipate it will resonate exceptionally well with our audience.”

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EL Executive Committee Names Mr Ionut-Valeriu Andrei as New Member

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The EL Executive Committee has named Mr. Ionut-Valeriu Andrei as its newest member during its meeting on April 5. Mr. Andrei is the General Manager of Loteria Română since 2022, and succeeds Mr. Olgierd Cieslik, whose term as CEO of Totalisator Sportowy (Poland) has concluded.

”It is with great pleasure to welcome Mr Ionut-Valeriu Andrei as a new Executive Committee member. As an experienced executive, Mr Andrei has already contributed in various ways to our Association and the EL Executive Committee members trust he will continue to do so in the future,” Arjan van ‘t Veer, Secretary General of EL, said.

Mr Andrei will oversee the learning and development activities of EL. His appointment underscores the further commitment of the European Lotteries to inclusivity and collaboration among its members.

”I am honoured to join the EL Executive Committee and look forward to working closely with my colleagues to advance the mission and values of the Association,” Ionut-Valeriu Andrei said.

Mr Andrei’s co-optation will be formalised during the upcoming EL General Assembly in Salzburg (Austria) on 17 June 2024.

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