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Anzu Becomes Exclusive In-Game AdTech Provider for Saber Interactive’s Upcoming Dakar Desert Rally

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Anzu Becomes Exclusive In-Game AdTech Provider for Saber Interactive’s Upcoming Dakar Desert Rally
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Anzu and Saber Interactive partner to bring advertisers into the highly anticipated Dakar Desert Rally when it launches this year on PC and consoles

In-game advertising company Anzu has secured an exclusive deal with Saber Interactive, the global game publisher and developer, to offer advertisers a chance to communicate with their audiences via the highly anticipated upcoming racer Dakar Desert Rally.

The new AAA title is the official game of Dakar Rally, the largest rally race on the planet, hosted by the Amaury Sport Organisation and broadcast each year across 70 TV channels in 190 countries. 1,065 drivers and 578 vehicles took part in 2021’s race, and clips of the rally have been viewed online by over 59.8M people, with an additional 76.8M Facebook and Instagram story views.

Fans worldwide have been anticipating news of a new official Dakar rally video game title. This past December, Saber Interactive revealed that the title would launch in 2022 and feature an enhanced Dakar rally experience with over 30 stages of full rally racing, an immense open world with seasons and dynamic weather, official road books to navigate, and a garage stocked with licensed vehicles, including motorcycles, cars, trucks, quads, and SSVs.

The game’s development team is committed to creating an immersive game experience that faithfully brings the Dakar Rally to gamers. Anzu is helping the team replicate that; advertisers will be able to run their banner and video ads within Anzu’s in-game ad placements, which will take the form of 3D objects like roadside billboards and banners. They will also be able to take advantage of a variety of custom integration options, including custom vehicles which can be painted with brand colors, logos, and even have the driver wear a custom uniform. There are also options for roadside flags that can be branded with a product logo and different colors, and garage takeovers, where brands can add custom wall banners and items to decorate the building.

The non-disruptive nature and expert optimization of Anzu’s ad placements also mean brands will benefit from extremely high engagement rates without disrupting the player experience. Advertisers will also benefit from the low fraud rates associated with in-game advertising. HUMAN reports that Anzu’s IVT score for mobile is 0.16% and for PC is 0.47%. Comscore also reports a 0.39% score for video and 0.44% for display campaigns, compared to a 6% benchmark. Anzu also works with other industry leaders to measure ad viewability, fraud levels, and brand impact.

Alex Yerukhimovich, VP Games, Anzu, said: “We’ve been working closely with Saber Interactive to ensure our ad placements are perfectly positioned to enhance both the player and advertising experience. This is a great opportunity for advertisers to showcase their campaigns in a visually stunning AAA title, and for players to experience races with real ads that are relevant to the setting alongside the track. Just like they would expect to see if they were watching a real race, making the experience all the more authentic.
More and more advertisers are making in-game advertising a larger part of their digital ad strategies. As the anticipation continues to grow around this title, we’re looking forward to bringing many into the Dakar experience to reach its millions of diverse and dedicated fans who stretch across the entire globe.”

Our Saber Porto team has been passionately working on Dakar Desert Rally and is focused on making this one of the biggest and most authentic rally racing games ever,” said Todd Hollenshead, Head of Publishing at Saber Interactive. “Our goal is to bring Dakar to life in a realistic and fun way, and it’s been great to see that passion mirrored by the talented team at Anzu through their industry-leading technology and expertise. We’re working closely together to ensure these ads are implemented in a way that is immersive and serve to help faithfully recreate the real-life rally experience.”

Gaming

Best Games to Come In 2022

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There is a common quip in the gaming and game development world that new games’ release dates are more of suggestions than a sure thing. This is because no game ever makes its initial release date. But gamers have come to terms with delays and understand that it’s part of the game development process. However, this does not keep us from getting excited about the new titles slated to be released later this year.

This piece will look at the best games you should expect before the year ends. So if you’re ready to possibly get your hopes up for no reason, keep reading to learn more.

1. God of War

God of war is a quirky game set in a world inspired by the Norse mythology and was initially released in 2005. The game has gone through a few iterations over the years, which has only improved its gameplay. The current title does an excellent job at developing its characters and establishing their backstories, pulling you into the game and engaging you even more.

In addition, the musical score does an even better job at accentuating important moments in the game. That’s why we are so excited about the new revamp slated for later on this year. We are sure the stories and music will only get better, and we don’t even need to mention the gameplay. Sony always kills it.

2. Call of Duty

When duty calls, you have to answer. This is one that never disappoints. Its action sequences are as engaging as ever, and the graphics are every graphics designer’s envy. Betway also found that playing COD helps you burn as much calories as a long walk, with a 90 minute gaming session elevating your heart rate to 90+ beats per minute and helping you burn up to 180 calories.

So you can now enjoy your gaming sessions and don’t have to worry about missing the gym. And with a new release this year, we have more than one thing to be excited about.

3. Last of Us

Another title that is excellent to play is Last of Us. It’s set in a decaying post-apocalyptic world and stars two characters—a child accompanied by an adult. However, the story is not about the dilapidated world but about these two characters and their struggle to survive this world.

This is one we hope the development gods here us and release as expected. We cross our fingers and hope it makes its release date this year.

4. A Plague’s Tale

Set in a corps-ridden world, plague-infested rats and inquisition soldiers who have it out for the two orphaned sibling protagonists. The game’s setting does an excellent job of making the main characters empathetic as you witness their struggle from a third-person perspective.

However, the gameplay is not that engaging, and the obstacles are neither challenging nor compelling. We are glad the makers are revamping this one and getting a second chance at taking another crack later this year.

5. FIFA 23

FIFA is a classic game that never disappoints. It has been a favorite for many, and FIFA 23 is expected to be the most popular iteration of the francise yet.

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Asia

Jump.trade the largest NFT marketplace in India touches 100,000 sign ups, in the last 60 days; to soon launch the P2E Game “Meta Cricket League”

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Jump.trade the largest NFT marketplace in India touches 100,000 sign ups, in the last 60 days; to soon launch the P2E Game “Meta Cricket League”
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Witnesses 10,000 daily new visitors joining

Jump.trade, a thriving NFT marketplace and D2C platform that focuses on gaming NFTs and International brands are all set to launch its maiden gaming venture – Meta Cricket League at the end of June. This is a new Play-To-Earn game that is driven by NFTs and allows players to earn cash prizes and other rewards by climbing leaderboards or challenging other players. The game is set to instill the excitement of real-world cricket into the experiential Web3 format.

The Meta Cricket League will be available on all Mobile and Web Platforms to provide easy access to gamers everywhere. This will enable seamless and easy onboarding as Gamers will have the chance to play-on-the-go and from anywhere. Interestingly, the Games initial 55,000 NFTs were sold-out for $25 but with its value multiplying in a very short time, a substantial pool of those NFTs are now being traded in values exceeding 10x and 200x.

With cricket constituting an integral part of the national fabric, a whopping 93% of Indians were found to be devout fans of the sport. It is evident from the fact that cricket games in the Google Play Store account for the highest number of downloads grossing well over 250 million.

Speaking on the occasion, Kameshwaran Elangovan co-founder and COO, who lead the execution and launch of MCL on Jump.trade, said,” We are extremely delighted to have emerged as the flag bearers of the NFT bandwagon in the country. With NFTs not being restricted to just mere digital indulgences and entering the mainstream with their numerous applications, the launch of The Meta Cricket League (MCL), a cricket-based NFT game that allows players to earn while they play is certainly a dream come true for gamers across the country. Cricket as a sport already rules the hearts of countless Indians and we are confident that the MCL will be a sensational success story with NFT enthusiasts and gaming lovers everywhere. “

Highlighting Jump.trades user base in just the last 60 days, the number of sign-ups on the platform has touched 100,000 now. Also, being 100,000 wallets filled, with around 10,000 new visitors joining the ecosystem daily. The average trade volume of the marketplace in a day is around $10,000 to $25000 worth of trades, of which 85% of men and 15% of women are represented as NFT holders in the ecosystem.

With such exponential demand and hundreds of millions of potential players within the Play-to-earn revolution, Cricket will be one of the largest gaming segments in the space. Just as Cricket unites people of all ages, regions, and languages in India and across cricket-playing nations, the P2E Cricket game MCL aspires to prove to be instrumental in breaking through Web3 adoption in India. 

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Gaming

STAR STABLE LAUNCHES ON EPIC GAMES

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STAR STABLE LAUNCHES ON EPIC GAMES
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Swedish game Star Stable Online today launches in 15 languages on Epic Games Store, the digital storefront and platform for the distribution of PC and Mac games.

A competitor to Steam, through The Epic Games store users can create their own profile and purchase and play games from a range of different genres. The launch on the store is part of Star Stable’s strategy of increasing its distribution channels and providing its target audience with additional options of how they can discover and engage with the product.

With over 1 million downloads of Star Stable Online on mobile already, the game experience and product will be the same on Epic Games as it is via the official website. Users will have access to the regular launcher and their accounts as normal, with SSO categorised as a free-to-play game on the Epic Store.

To enjoy the full game experience players are required to sign up for the monthly subscription – which will be highlighted in the product description.

Therése Forssell Lagerstam, Communications Director at SSE says: “Epic Games is an excellent platform for us to expand our reach to potential audiences. The Star Stable brand has a huge fanbase across the world, and this launch helps us to keep sharing the game’s values. We always keep players at the heart of what we do, and we know being on Epic Games will help us to further grow our wonderful fanbase.”

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