Partnership will focus on establishing a national esports industry framework  

Esports entertainment company BLAST and Dansk Industri (DI) will team up to support the long-term development of esports and establish a unified voice for the industry in Denmark.

BLAST and DI will work together to help shape and support a framework to develop and further cement Denmark’s status as a leader in esports, an industry that is now valued at over a billion dollars and is on course to have a global esports viewership of 577 million by 2024.

Denmark has an illustrious history in esports, and has grown to become one of the most dominant esports nations in the world. The country is a world-leader in Counter-Strike and is the birthplace of a number of the game’s biggest talents.

The country’s esports success and strong fan following has created a fast-growing industry that is opening up career and business opportunities, to underpin this growth the sector is in need of a ratified and unified esports strategy to help realise Denmark’s true market potential.

DI is Denmark’s largest, most representative and most influential business and employers’ organisation, covering manufacturing as well as service industries across sectors such as transport, energy, IT, health, trade and professional services.

Frederikke Emily Wacker, Head of Relations at BLAST, said: “Denmark has grown to become a market-leader in esports over the last few years thanks to first-class teams, players and tournaments, along with a hugely passionate fanbase. We still see plenty of room for growth and are targeting a higher ceiling for long-term success, this development requires an esports framework and mainstream voice to help support and accelerate the industry. Working with Dansk Industri will allow us to collaborate on creating a common goal and structure to help establish a sustainable top-to-bottom vision to further cement Denmark’s position as a global leader in the space.”

Maria Krüger Torp, Head of DI Tourism and Attractions, said: It is an absolute pleasure to be a part of BLAST’s impressive journey, step-by-step intensifying the way that esport presents itself live. Denmark has achieved a unique position within esports, built with an incredible effort by enthusiasts and entrepreneurs. Now it is time to take it to the next level with unconditional support from the business community and the political decision-makers. The potential is massive.”

BLAST is an esports entertainment company that creates live and digital experiences in a number of games including Counter-Strike and Fortnite. The Danish-based company is tasked with producing the competitive Fortnite esports scene for 2022, along with operating the year-long global Counter-Strike tournament series BLAST Premier, where the best teams and biggest stars compete for ultimate glory and a multi-million-dollar prize pool.

Innovative slots supplier AvatarUX has ventured to the wild setting of the African savannah in its latest feature-rich hit, RagingPop™.

Containing AvatarUX’s hugely popular PopWins™ mechanic, the highly detailed and visually appealing slot combines numerous mechanics for action-packed gameplay.

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In base play, through the ‘popping’ of wins, reels can reach up to six symbols high, while in the bonus this can hit seven, for increased win potential and anticipation building with every pop.

Three or more scatter symbols will award the free spins mode, which launches a multi-stage gamble mode, where players can spin a Gamble Wheel for increased free spins if successful. Multiple successful spins can lead to up to 30 free spins being awarded.

During the bonus round, there is progressive reel growth, with every reel growing by one symbol after 10 spins. This process is repeatable until max reel height is reached.

There is also the option for an Ante Bet feature to be enabled, doubling the base to bonus hit rate for an increase of 25% in stake value, as well as the ability to progress straight through to the Free Spins with the Buy Feature.

RagingPop™ becomes the latest title to join AvatarUX’s rich portfolio, filled with diverse themes that all highlight the innovative proprietary mechanic, PopWins™.

Nicola Longmuir, CEO at AvatarUX, said: “We’ve explored a plethora of dynamic themes in our PopWins™ series and in RagingPop™ we’ve journeyed to the African savannah for an immersive adventure.

“Combining numerous features, huge multipliers and a max win of 20,000x, it is another high volatility adventure that gives players the chance to enjoy the spectacular AvatarUX slots.”

Kalamba Games has signed a partnership to deliver its portfolio of high-quality slots games to tier-one operator 888casino across numerous regions.

Providing a major boost to Kalamba Games’ reach, 888casino is one of the world’s leading online casino brands. The operator has a commanding presence across established iGaming hubs in Europe and burgeoning markets such as Ontario.

Distributed via Pariplay’s Fusion™ platform, Kalamba Games will begin to deliver its player-favourite titles such as Blazing Bull 2, Crystal Cavern, Firedrake’s Fortune, Joker Leprechauns and recent hit release Joker Max.

The studio has become one of the fastest-growing content and technology providers in the industry in recent years, developing its own RGS, BullsEye, its Stargazer analytics platform and a range of promotional tools on top of its commercially successful slot releases.

This latest major partnership deal with 888casino comes after a string of successful agreements with additional leading operators. These mark the latest step in Kalamba’s growth, which has seen certifications in regions such as Italy, Portugal, Spain and Sweden as the company continues to introduce its content and services to a growing number of clients across regulated markets.

Andrew Crosby, Chief Commercial Officer at Kalamba Games, said: “Delivering our games to such a prestigious and well-known operator like 888casino, demonstrates Kalamba’s ambitious growth trajectory both this year and going forward.

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Talya Benyamini, VP B2C Casino at 888casino, said: “888 is a global operator, and our players expect a broad range of really high-quality games content when visiting our casino. This partnership with Kalamba Games will add more innovative slots to our portfolio, aligning with our product and content leadership strategy.”