Latest News
How Horse Racing Has Embraced Technological Innovations
Technology has changed all facets of life and sport has been no different, enjoying the benefits of the data revolution. Horse racing and bettors on the sport have benefited more than the most as technological innovations have changed perspectives on how performance and conditions on the ground are valued.
In the past, people had to rely on the opinions of others in the horse racing field to determine which competitors to bet on based on form and the elements.
However, technology has removed some of the grey areas from the sport, presenting cold hard facts to aid horse racing betting with Paddy Power for Cheltenham Festival among other leading events such as Epsom Derby and Royal Ascot. This is thanks to the numerous statistics made available along with live streaming to see the action yourself using the betting site and app.
We’ll now look at where technology has improved the sport and wagering on races the most over the last 20 years.
Tracking Software
Horses are now fitted with tracking software on their bodies, which allows data capture of their speeds around the track that is crucial for monitoring their standard of performance. Trainers can now utilise this software to know what their horses’ strengths and weaknesses are on certain aspects of racing.
They can then use this knowledge in combination with their own skill and the nous of their respective jockeys to attempt to get the optimum performance out of their horse on race day. It also is useful from a fitness perspective to ensure that the horse is operating at the peak of its powers in time for race day. If not, the trainer then has the information at hand to ensure the safety of the horse by removing them from the contest.
Grounding
The quality of the ground is a crucial element in horse racing. It can make the difference between success and failure depending on its quality. In the past, judgments would have to be made by the ground staff based on their own expertise of the ground and the elements.
However, there are now specialist tools available that can be deployed into the ground such as the GoingStick, which is used across the length of the racecourse to determine with a high level of accuracy the quality of the turf. It is vital not only for bettors, who will have their own verdicts about which horses will perform the best based on the type of grounding, but also for trainers and owners to make late decisions regarding whether or not to place their charges in the race.
Mobile Devices
Perhaps the most important innovation of all that has changed the landscape of horse racing forever has been access to the internet and mobile devices. In the past, you would have to study a newspaper or a dedicated horse racing provider to gain all the information you need before betting on a race. Now, all that information is at hand on your phone or mobile device, allowing you to consume that data on your browser or app before opening up another app to lodge your bet. Gone are the days when you would have to run to the betting shop or stand in order to place a wager.
Looking Ahead
There will no doubt be further innovations in the future in the world of mainstream technology that will be adapted for horse racing, including artificial intelligence that is becoming readily available for both trainers and punters to inform their decisions on raceday. There are also marked improvements on the sophistication of weather tracking software to predict when and where rain will appear at racecourses across the globe and whether it will play an impact on leading races.
Of course technology in the medical field will improve the safety of horses due to the improvement in MRI scanners and ultrasounds that will be able to detect issues with speed and precision. Horse racing has embraced technology and will continue to do so in the future for the betterment of the sport as a whole.
Latest News
Week 50/2024 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
ELA Games is proud to announce its latest release, Flame Fruits Frenzy. This new title is a fresh and modern take on classic fruit slot machines found in pubs and casinos across the world. The studio emphasises the importance of art and design with this new 5-reel, 3-row game with enticing animations and eye-catching graphics. Flame Fruits Frenzy’s core gameplay is simple, featuring 5 paylines, with players taking home the highest win per line. Scatter symbols add to the excitement, offering a payout whenever they land on the reels.
GAMOMAT has released its fruity hit, Juicy Joker. This vibrant title sits within a 3×3 framework and offers players a classic fruity experience with radiant traditional fruit, bar, and bell symbols. A refreshing twist on the reels comes from the star of the show, the Joker – which serves as a Wild symbol that – if shown – substitutes for all symbols.
Think you can handle the heat of some super-hot Wasabi? Then Silverback Gaming’s latest slot, Wasabi Wilds, is just the game for you. Players come face to face with an expert sushi chef whose delectable delights pack a flavoursome punch thanks to plenty of glowing green wasabi. Players take a seat at the chef’s table and watch as the magic of consecutive cluster explosions unravels a world of tasty treats and rewards.
Evoplay has launched Hot Triple Sevens Hold and Win, the latest addition to its popular flaming sevens series. The game features a traditional 5×3 reel layout enhanced with dynamic visuals and a light board that tracks every win, creating an interactive and visually appealing experience. Its standout Bonus Game, triggered by six or more Bonus symbols, allows players to win four jackpots, including the Grand Jackpot worth 3,000x the bet.
Red Rake Gaming is pleased to announce the launch of Million Christmas 2, the latest Christmas-themed release to bring big wins and magic to players all over the world. With a series of innovative features and a very Christmassy feel, Million Christmas 2 promises to bring fun and happiness throughout the holiday season. The greatest new feature of Million Christmas 2 is the “Santa’s Gifts & Wins Minigame,” triggered when players obtain three or more Santa’s Bag symbols.
Thunderkick has launched Ways of Athena, a Greek mythology-themed title where matching mystery symbols reveal up to 43,923 ways to win. The goddess of wisdom and warfare reigns supreme in the 3×5 slot, where helmets, shields, amphoras, and lyres line the reels. Matching mystery symbols land on reels two to five and enhance base game action, transforming into double symbols and mirroring an icon on reel one to increase the number of pay ways and boost wins.
Push Gaming’s latest release, 10 Flaming Bisons, brings the American Frontier to life, featuring the provider’s innovative Push-up mechanic and thrilling jackpots that enhance excitement. Played initially across 5×3 reels, various native American characters must form a matched combination across 20 paylines to award a win.
Amusnet has released Extra Crown Deluxe, a new addition to its online casino portfolio. This online video slot will take players to a world of art-inspired luxury, where every spin is a masterpiece. The game features 5 reels and 20 fixed paylines hosting 11 symbols – an abundance of fruits, bells and sevens.
Burgers, because who doesn’t love them? In Big Time Gaming’s latest slot creation, players are invited for a tasty treat as they fire up the reels on the 4×4 gameboard in search of multiplier-boosted wins amongst the patties and buns. The game is set against a Route 66 backdrop with a classic burger joint to the left-hand side of the reels. Visually striking, packed with flavour and innovation, Burgers is set to satisfy your hunger for big wins and bigger thrills.
Reel Reindeer, a seasonal entry into the Reel franchise and right in time for the Christmas holidays, featuring the red-nosed character himself. This 25 payline game offers an insane Free Spins round where all winnings are multiplied by 50x and expanding wilds activate on the reels. Plus, the game also offers a Hold & Win round where filling the reels will trigger the top payout of 10,000x. That is quite the Christmas treat!
Play’n GO invites players to join an adorable crew of canines in Hot Dog Heist, a 5×3 slot with 40 paylines. Set against the charming backdrop of suburban BBQs, this fun-filled adventure delivers sizzling gameplay and delectable rewards. Hot Dog Heist takes players to a sunny, picture-perfect neighbourhood where a pack of mischievous dogs has its eyes set on a delicious prize – hot dogs fresh off the grill.
Players can adventure deep into the heart of the ancient Aztec empire when they spin the reels on Stakelogic’s latest title, Fire and Gold Cluster Breaker. Each exciting spin presents the chance to trigger explosive bonuses and reward monumental wins, with players able to win up to 10,000x their stakes. This captivating slot uses a 5×4 game grid with a cluster-pay system, with the game granting players wins when they hit clusters of five or more on the grid.
Relax Gaming, the iGaming aggregator and provider of unique content, has launched The Great Pigsby Dream Drop, a jackpot infused take on the much-loved classic. The game preserves the elegance and charm of the 1930s-inspired original while adding the Dream Drop Jackpot, giving players the chance to win one of five progressive jackpots: Rapid, Midi, Maxi, Major, or Mega. At the core of the experience is the Dream Drop feature, which triggers randomly and transports players into a jackpot bonus round.
For this festive season, Booming Games is bringing a little bit of warmth this winter with the brand-new Burning Classics: Royal Edition. The Burning Classics series has proved to be a firm favourite among online casino players, and the latest instalment, the Royal Edition, is undoubtedly going to follow suit. As with its predecessors, this 5×3 reel, 20-payline slot is filled with fruit – which are joined this time around by three high-paying, colorful crowns. All pay symbols land stacked in classic slot game fashion.
Latest News
Veikkaus signs partnership agreement with the Finnish Ice Hockey Association
Veikkaus continues its long-term partnership with Finnish ice hockey. The Finnish Ice Hockey Association and Veikkaus have agreed on a comprehensive partnership that will continue until 2030.
“Ice hockey is a major Finnish spectator sport that strongly resonates with and moves people. At Veikkaus, we have a long-standing and successful cooperation with Finnish ice hockey and Leijonat, of which we are proud. It’s very important to us that this long and successful journey continues for many years to come”, rejoices Reija Laaksonen, Veikkaus’ EVP, People, Culture and Communications.
Ice hockey is an important sport for Veikkaus from the perspectives of betting offerings and the company’s brand. The Finnish national Lions teams are a source of pride for Finns, and Leijonat matches are top offerings in Veikkaus’ betting.
“Thanks to the cooperation, we can continue to offer Veikkaus’ customers the interesting domestic betting products, services and content they desire, and develop them even better”, Laaksonen says.
“Our comprehensive partnership with Finnish ice hockey allows Veikkaus’ channels to continue to be strongly involved in the most interesting moments and series of Finnish ice hockey.”
The multi-year partnership between Veikkaus and Finnish ice hockey covers the Finnish men’s national team, the Women’s national team, the U20 national team, and the Aurora League.
“We are very pleased that Veikkaus remains one of our main partners in the Leijonat family. We share Veikkaus’ values, and we believe that in the future’s changing business environment, Sustainability will play an even greater role”, says Lassi Rönkkönen , Sales and Marketing Director of the Ice Hockey Association.
“Together with Veikkaus, we have lived and experienced the success moments of different Leijonat teams and built impactful marketing campaigns. It is great to continue the cooperation far into the future.”
Australia
Regulating the Game Announces its Latest Addition to its 2025 Masterclass Series in Sydney
The organisers of the Regulating the Game conference have announced the latest addition to its 2025 Masterclass Series in Sydney: “Beyond Compliance – Safer Gambling Training and Building a Culture of Customer Care,” presented by the renowned Jay Robinson, chief stakeholder relations officer at Focal Research Consultants.
With over 20 years of global experience in developing and delivering impactful training programs across jurisdictions—from pubs and clubs to casinos and online operators—Jay is a leading voice in creating safer gambling environments that transcend compliance. Jay’s approach focuses on building a culture of customer care that prioritises player protection and staff well-being while enhancing the overall gambling experience.
Why attend this masterclass?
Great training is more than ticking a compliance box—it is the foundation of cultural transformation and customer care. This masterclass will delve into:
How industry leaders, regulators, and frontline staff can embed a culture of safer gambling.
The critical role leadership plays in sustaining training initiatives.
Strategies to extend the reach and effectiveness of safer gambling programs, improving customer experiences, reducing staff burnout, and driving long-term benefits for operators and stakeholders alike.
“Effective gambling staff training must meet the real needs of both staff and customers, ensuring that safer gambling practices become second nature. This masterclass is about empowering organisations to go beyond compliance, fostering a culture of care and leadership that makes a lasting impact,” said Jay Robinson.
Who should attend?
This masterclass is essential for operational leaders, C-suite executives, regulators, and anyone committed to advancing safer gambling initiatives. Participants will leave with actionable insights and tools to lead cultural change, elevate training outcomes, and strengthen their organisation’s reputation.
Regulating the Game: A leading global event
The Regulating the Game conference has established itself as a flagship event, bridging the gap between regulators, industry professionals, and stakeholders. Now entering its fifth year, the conference continues to attract world-class speakers and attendees, driving innovation and inspiring meaningful discussions on policy, regulation, and sector challenges.
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