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MARE BALTICUM Gaming Summit ’22 Speaker Profile: Gustaf Hoffstedt – Secretary-General at the Swedish Trade Association for Online Gambling

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The 5th edition of the MARE BALTICUM Gaming Summit & BSG Awards will take place on 12 May 2022 and welcomes leading operators, service providers, and gambling industry experts from all across the Baltics and Nordics.

Find more details here | Register / Get tickets here 

 

#marebalticum2022 – You are invited to join the Baltic region’s most important in-person gathering. The conference series has been launched in 2018 and has enjoyed yearly growth while continuously bringing innovation to the boutique-style events landscape. As mentioned above the conference will take place on the 12th of May in Vilnius, Lithuania at Radisson Blu Royal Astorija Hotel and is bringing a new format that will allow more interaction among the attending delegates.

 

The event gathers +30 experts who share their knowledge around compliance-related matters and updates from the Baltic and Nordic regions to the +100 participants! Make sure you are one of them!

Each week we are introducing some of the great minds that are going to share the stage in Vilnius and bring you the latest and most vital information.

Today, we are presenting to you our following speaker Gustaf Hoffstedt, Secretary-General at the Swedish Trade Association for Online Gambling

 

Gustaf Hoffstedt is the Secretary-General of BOS, the Swedish Trade Association for Online Gambling since January 2015. Among the association’s members are all major operators and suppliers that operate with a license inside the European Union, but outside of Sweden. Prior to joining BOS, Gustaf served as a Member of the Swedish Parliament for the Moderate party, and as vice mayor and chairman of the Social board in his constituency Gotland before that. Gustaf has fought for the abolition of the Swedish gambling monopoly and the implementation of a licensing system for more than a decade. He is pleased to see that things currently appear to be moving in the right direction. Gustaf resides in Uppsala with his wife Caroline, who serves as vice mayor in the municipality for the Social Democratic party – the traditional rival of Gustaf’s own party. In their leisure time, they enjoy hiking in the mountains of northern Scandinavia.

 

Order your Delegate Pass or VIP (Combo) Package (Delegate Pass +Accommodation) now!

The summit has the support of Tom Horn Gaming and Nordic Gambling as sponsors.

Here is what the participants of the MARE BALTICUM Gaming Summit series are saying:

Sissel Weitzhandler – Chief Risk and Compliance Officer at Play’n GO:

 

It was an honor to take part at Mare Balticum Gaming Summit in Riga last week. The agenda and topics were extremely relevant, as demonstrated by the high level of interest and the entire event was very well organised. It was an absolute pleasure to take part in the forum so well attended by regulators, legal experts, industry representatives and operators where ideas and lessons can be shared and learned. I would like to thank the organisers, the individual panels including my distinguished fellow panelists. I hope to be back again as I believe this is an event one should not miss.

Baltics

Lithuania Sets New Lottery Age Purchase to +18

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The Budget and Finance Committee of Lithuania’s Seimas (Parliamentary Assembly) has completed a draft decree proposing new standards on lottery play and advertising for the Baltic state.

The Committee’s headline measure has called on parliament to undertake a vote to raise the minimum age of purchase of lottery tickets from 16-to-18 years of age. If approved, Lithuania’s government will enforce a new lottery age restriction from 1 January 2023.

The decree has further ordered Olifėja, Lithuania’s state-sanctioned operator, to display age-range notifications and safer gambling warnings across its weekly lottery draws of Teleloto, Vikinglotto, Eurojackpot and further Instant-win games.

Olifėja serves as Lithuania’s national lottery steward, charged with raising funds for the National Olympic Committee, its business activities monitored by Lithuania’s Gaming Control Authority.

Since 2020, the successive Lithuanian governments of PMs Saulius Skvernelis and Ingrida Šimonytė have chosen to amend the laws of the 2016 Gambling Act.

Last year, the government ordered the Gaming Control Authority to ban all licensed operators from promoting any form of gambling incentive (bonuses, discounts, reward programmes).

Furthermore, the government granted the Gaming Control Authority direct powers to IP-block unlicensed operators and to issue bigger fines on non-compliant operators, changes that were sanctioned as a COVID-19 civic protection measure.

Lithuania carries amongst the strictest age laws for gambling in Europe, in which players must be +21 years of age to enter a gambling venue.

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Baltics

Real Betis and Olybet sign a partnership deal

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Real Betis Balompié have signed a partnership agreement with the sports betting brand Olybet for the Baltic region.

Ramón Alarcón, general business manager at Real Betis, showed his satisfaction about the deal: “Partnering with Olybet, the top sports betting brand in the region, provides a larger scale of digital platforms to engage fans and players and develop professional football as a great sports show.”

“Congratulations to the winners of the Copa del Rey trophy! Real Betis is a great team with a long history and ambitions for future,” said the chairman and CEO of Olympic Entertainment Group and OlyBet Group, Corey Plummer and added that their customers will now receive more opportunities to engage with the football club via live broadcasts and games, local events, social media and the best betting experiences in Europe.

OlyBet has been recognised as the leading market player in the Baltic states for a long time and has positioned itself strongly throughout Europe during the last few years. According to Plummer, OlyBet’s recent partnerships with international sports brands, Real Betis, NBA, NHL, AC Fiorentina and sportsman Luka Modri?, have laid a solid foundation for OlyBet’s brand positioning and growth in Europe.

Plummer added that OlyBet and OlyBet TV, offer a new form of participation for sports fans. The overall idea is to combine sports entertainment and news via OlyBet TV platform. Fans in European countries with OlyBet’s presence have the possibility to partake through the betting environment of the OlyBet sports portal. OlyBet Club provides loyal customers the possibility to attend major sports events, meeting and encouraging professional players at home stadiums and joining exclusive entertainment experiences.

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Baltics

William Hill goes live in Latvia powered by GiG

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William Hill, one of the largest and most recognisable brands in the gaming industry has gone ‘live’ in Latvia this month, all proudly powered by Gaming innovation Group’s (GiG) award-winning iGaming platform.

Whilst strengthening GiG’s existing presence in the country, this launch see’s the realisation of the first steps for the William Hill label into the burgeoning Latvian market, with the two companies partnering to fully rebrand the site of one of the previous leading operators, from 11.lv to williamhill.lv.

William Hill’s new online Latvian offering has been built using GiG’s much lauded frontend framework and will provide its players with an attractive, user-friendly and competitive online casino and sportsbook. With a unique look and feel, the quality of GiG’s delivery promises that they will stand out as a leading operator within the Latvian market, both now and into the future.

Richard Brown, CEO said: We are proud that William Hill has chosen our frontend solution for the rebrand and launch of its newly acquired online casino and sportsbook sites for Latvia. We look forward to continuing to support William Hill in their success and expansion in the Latvian market ”

Janis Tregers, Managing Director for William Hill Latvia: “We are very excited to continue our journey in the Latvian market by working with such a strong brand as William Hill. 11.lv has served us well and will be missed, but the transition comes easier to ourselves and our customers in large part because of the improvements in the product we have been able to deliver in collaboration with GiG to accompany this rebrand.”

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