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AyoRichie emerges victorious at Red Bull Golden Letters after incredible upsets against Tekken’s biggest stars



AyoRichie emerges victorious at Red Bull Golden Letters after incredible upsets against Tekken’s biggest stars
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Richie “AyoRichie” Olusanya has been crowned Red Bull Golden Letters champion, overcoming Joey Fury in the Grand Final after a weekend of tense Tekken 7 action at the Red Bull Gaming Sphere in London.

AyoRichie won out at the new Tekken 7 LAN event, which was broadcast live from the Red Bull Gaming Sphere in London, staking a claim as one of the UK’s rising stars in Tekken as a series of outstanding performances saw them rise to the top of 100 aspiring and professional players.

The Brit proved a force to be reckoned with throughout the weekend, pulling off an unbelievable series of upsets over some of Tekken’s biggest stars to set up a tense Grand Final against Loser’s Bracket winner Joey Fury.

The Grand Final started as a tense affair where Joey Fury’s experience could stand out, as the American pulled off a clean sweep to take the first game and, despite signs of a recovering AyoRichie, shortly after took home the second, scoring a ‘Perfect’ in the process. The third was a closer affair but a confident Joey Fury capitalised to pull off a clean sweep in the set and confirm a Grand Final Reset with everything to play for.

In the second set, AyoRichie immediately took the advantage and displayed the incredible form he’d shown throughout the tournament, scoring a clutch ‘Great’ score that saw him gain enough momentum to take game one. The second game went all the way as the pair traded blows, and while AyoRichie’s momentum scooped him game two to put him within reach of the Championship, Joey Fury proved clutch in game three to take it to a pulse-racing fourth game.

With another game ramping up the tension, AyoRichie pressed his advantage in a brilliant display, securing a clean sweep to win the set and the Red Bull Golden Letters trophy.

The Championship Sunday played host to a series of epic matchups, after the Saturday had whittled down the field of 96 players to the four best players and saw Tekken 7 stars including Anakin, Super Akouma, Joey Fury & Chickenmaru entering the fray.

Despite the star-studded field of competitors, AyoRichie was the story of the tournament, battling through from Open Qualifiers with some excellent performances to reach the top eight. He reached another level on Championship Sunday as the Rize Gaming player pulled off surprise upsets against Super Akouma, Joey Fury and home-favourite Anakin to set up a Grand Final against Loser’s Bracket winner Joey Fury.

Following his amazing performance in the Grand Final, newly-crowned Red Bull Golden Letters Champion Richie “AyoRichie” Olusanya said: “I can’t describe the feeling of coming away with the win, I’ve been working so hard at the game and it’s finally paid off so I’m just excited to see what’s going to happen next.

“The [Golden Letters] format brings so much hype to it, the scoring can work against you but it’s sick and so great to watch and play in. It was unbelievable playing here in front of a live audience – with people cheering you on there’s nothing like it at all and that atmosphere definitely inspired some of the performances today.”

Red Bull Golden Letters pioneers a unique format that offers a fresh and scintillating twist to the classic Tekken 7 formula. In best of five sets, players who can carry out dominant wins or clutch plays and earn ‘Perfect’ or ‘Great’ scores – Tekken’s iconic golden letters – will reap the rewards with automatic wins.

The format helped inspire some unforgettable matches and mouth-watering moments as some of the best Tekken 7 pros showed off their poise under pressure, with a total of 14 Golden Letters victories throughout the competition..

Red Bull Golden Letters host Hassan “Spag” Farooq, commented after the Grand Final: “It’s great to see a UK player put in this kind of amazing performance on home turf at Red Bull Golden Letters. When he started out during the pandemic everyone in the UK could see he had potential for greatness but he’s proved it now with a huge breakout performance.

“Nothing like the Golden Letters format had been done before and it’s been a huge success, genuinely adding to the viewing experience and building up the hype even more for fans with some unforgettable moments, and we’re already hearing people want another one.”

As the Official Hardware Partner The ‘Legion by Lenovo: Beat the Pro’ challenge saw players compete against the best of the best for a chance to win exclusive Legion by Lenovo prizes, with five challengers taking a win against Tekken stars Anakin, Super Akouma, Joey Fury and Chickenmaru to take home exclusive Lenovo headsets. Tekken fans were also treated to additional mouth-watering clashes ahead of the Grand Final as continents collided in UK vs EU and UK vs The World special exhibition matches.

Tekken icon Hassan “Spag” Farooq was front and centre of yet another blockbuster Tekken event as the live broadcast host, supported by an all-star casting team of Rasheed “Bubsy” Jenkins, Hussain “Gosain” Shah and Kobi “K-Wiss” Scarlett. As one of the first major Tekken 7 LAN events of the year, the broadcast garnered over 18,000 concurrent viewers across all channels.

Red Bull Golden Letters was delivered in partnership with ​​Lenovo Legion, official hardware partner of The Red Bull Gaming Sphere.

eSports Secures Exclusive Esports Data & Integrity Partnership With YaLLa Esports


on Secures Exclusive Esports Data & Integrity Partnership With YaLLa Esports
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Following on several major partnerships in 2024, solidifies its global presence in the official esports data landscape with a multi-year partnership with YaLLa Esports, a leading esports media company and tournament organizer based in the United Arab Emirates.

Established in 2016, YaLLa esports has emerged as a significant force in the Middle East esports scene. As a team of former gamers, they have deep insight into the hearts and minds of esports fans, therefore their success does not come up as a surprise. Their inaugural Compass event in Abu Dhabi, which recently concluded, was a resounding success.

We have every reason to believe that their upcoming editions starting this July will produce even better results, and that their CS2 events in the coming years are only going to further bolster their position as leaders in the region.

This deal represents another’s step forward in integrating server data directly into the full suite of betting services, offering clear benefits to all stakeholders in the sector. The partnership is in line with’s commitment to support the esports ecosystem by offering sustainable revenue streams.

Marek Suchar, Co-founder and Managing Director at has the following to say about the partnership: “I’m thrilled to welcome YaLLa Esports to our growing list of partners. The achievements of Klaus and Teemu and their team in the region over the recent years are truly remarkable, and I’m honored that can contribute to their continued success. I am sure that a collaboration of two companies with such great passion for esports will not only deliver new engaging products, but also be nothing short of a big boost to the esports industry in the region.”

“I’m personally thrilled about this long-term partnership as both Oddin and Compass are cutting-edge brands with innovation at their core, pushing the space forward by always looking for the next big thing when it comes to fan experiences,” said Klaus Kajetski, Founder of YaLLa Esports; sharing his perspective on the collaboration.

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Reading Time: 4 minutes


  • Team Vitality renewed its contract with Alexis ‘zen’ Bernier for two years, with the ambition to continue making Rocket League history.
  • Zen’s meteoric rise highlights the club’s approach to recruiting and supporting the development of young talent.
  • The French prodigy has been with the club since before he entered into the professional scene, all the way to his crowning as Rocket League world champion.
  • The renewal comes as part of Team Vitality’s ambition to retain its superstar players with its sights set on a third World Champion star for its jersey.


Paris, June 18th, 2024 – Team Vitality, the internationally leading esports club, is proud to announce the renewal of its prodigy player Alexis “zen” Bernier until 2026. In just one year of his career, zen has already made his mark on the history of Rocket League thanks to his unprecedented performances.

This year, the 17-year-old even made it into the prestigious Forbes “30 under 30” ranking in the Sport & Games category for Europe. The renewal of zen’s contract underlines Team Vitality’s desire to maintain its status as the best Rocket League team in the world and to enshrine its players in the club’s legend.


In 2022, Alexis debuted his talent in 1V1 show matches on Scottish Rocket League caster JohnnyBoi_i’s channel. Undefeated and undeniably talented, he quickly became a phenomenon and reinvented the very way of playing the game. Thanks to his incredible creativity and his unprecedented mechanical accuracy, zen was quickly considered the best player in the world, despite never having played in an official competition before.

At the age of 16, zen finally made his debut in official competition under the colours of the Bees. Joining the roster for the third split of the RLCS in April 2023, he made a sensational entrance alongside his teammates and friends Yanis “Alpha54” Champenois and Andrea “Radosin” Radovanović. Together, they exceeded the club’s wildest expectations.

During the 2023 season, the French trio remained undefeated in knockout matches, securing victories in three Regionals and the Major in the 2023 Rocket League Championship Series (RLCS). Zen’s contributions were pivotal in making Team Vitality the first team to achieve the perfect split. Where his crowning achievement came with Team Vitality’s triumph at the RLCS 2023 World Championships in Düsseldorf, and zen’s stellar performance earned him the MVP title.

In 2024, the team has already won a first regional and two qualifications for the Majors (Copenhagen and London) in fierce European competition. Zen’s rise within the ranks of Team Vitality continues and his in-game performances continue to draw attention.


Zen’s renewal sends a clear message to the world – Team Vitality is here to win another World Championship title. With its powerful roster, Team Vitality is ready to redefine the standards of excellence in the Rocket League circuit and consolidate its position as a favourite in the Rocket League scene. Having recently won the RLCS 2924 Major 2: Europe Open Qualifier 4, beating French rivals Gentle Mates Alpine in a thrilling 4-1 victory in the finals, secured their spot in the Finals of the RLCS Major 2 in London this summer.

A win at the London Major this June would not only solidify their position as the leading team in Europe but would also grant them a coveted spot at the World Championship in Austin, Texas. The global stage would present a golden opportunity for the roster to etch their names in history once again. A victory at Worlds would not only mark their second championship title but also a third star on their jersey, signifying their reign as three-time Rocket League World Champions.

We have been with Alexis from the start of his professional career in the world of RLCS, and we take immense pride that he has renewed his trust in us. He knows that we are ready to support him in the upcoming chapters of his career because together we have established a healthy and trusting relationship.” said Fabien ‘Neo’ Devide, co-founder and President of Team Vitality, Our club aims to retain its most talented players, to continue to be the best team in the world for years to come, and zen will continue to remain here and to be apart of the club’s legend and discipline.

As the club accelerates its international development, Team Vitality wants more than ever to retain its gems. The renewal of zen and its desire to shine on the world stage also coincides with a pivotal moment in the history of the French organisation. His unwavering commitment to performance, his intelligence and his team spirit embody the very essence of the club’s values – enough to push the limits of the game and inspire a whole generation of athletes!


To celebrate the occasion, Team Vitality is proud to announce the release of a special series of very limited edition jerseys. The club’s classic black and blue jersey will feature gold flocking on the player’s name as well as on the two stars on the chest.

Available for purchase online and in store at the V.Shop in Paris, these special versions of classic jerseys are limited to 50 “Vitality 2024 Pro Kit Jersey” jerseys and 50 “Vitality Paris Jersey 2024”.


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KitKat’s Sweet Partnership with Esports World Cup Kicks Off This Summer



Reading Time: 2 minutes

Nestlé’s iconic chocolate brand, KITKAT, has partnered with the Esports World Cup Foundation (“EWCF”) to support the inaugural Esports World Cup (“EWC”) this summer in Riyadh, Saudi Arabia. Their collaboration with the world’s largest gaming festival further integrates KITKAT into global gaming culture, combining the brand’s catchy “Have a Break” philosophy with the necessary pauses that come with gaming at all levels; Get ready to Climb. “Break”. Dominate!

By supporting the Esports World Cup, KITKAT aims to connect with competitive and casual gamers through its legendary ethos. Whether it’s a tactical pause on stage to discuss strategy, or simply a moment to reset and come back refreshed to take on what’s next, having a break is an essential aspect of the gaming experience. KITKAT and EWC view breaks as an integral part of life inside and outside the game, together aspiring to make each moment of enjoyment and rejuvenation for players and maintain a healthy approach to gaming.

“We are excited to partner with an amazing brand like KITKAT to bring a fresh energy and connection to the esports community”, said Mohammed Al Nimer, Sales Director, Esports World Cup Foundation.”This collaboration will not only enhance the experience of all visitors, but also highlight the importance of having strategic breaks for better performance. I highly encourage all fans attending the Esports World Cup to visit the KITKAT booth, have a break and enjoy some delicious KITKAT goodies!”

“This partnership enables us to connect with the next generation of gaming enthusiasts, offering them the breaks they need both in-game and in life” said Robert Helou, CEO of Nestlé KSA. “We believe we will deeply resonate with gamers by integrating our ‘Have a Break’ philosophy into the esports world. This collaboration highlights the importance of taking breaks and prioritizing mental well-being, especially in the high-stress environment of competitive gaming.”

Beginning July 3, the Esports World Cup will transform Riyadh into the epicenter of esports fandom and gaming culture. Located in Boulevard City, fans can watch their favorite athletes and clubs compete across 22 game championships for a share of more than $60 million in life-changing prize money — the largest prize pool in esports history. Across eight weeks, the Esports World Cup will also feature festival activities that include numerous gaming activations, community tournaments, pop culture celebrations, international experiences, and more. 

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