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Scout Gaming Group signs with bet365

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Scout Gaming Group signs with bet365
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Scout Gaming Group has signed with a subsidiary of the world leading sports betting operator bet365. The agreement is the largest deal which the Group has signed.

The agreement with bet365 will give a positive effect on the revenue during the second half of 2022.

Andreas Ternström, Chief Executive Officer of Scout Gaming Group, said: “bet365 is the world leading sports betting operator and we are extremely proud and excited to be the supplier of our full portfolio of Fantasy Sports and Betting to them. This deal strengthens the view on our product portfolio with the sports betting operators.”

Compliance Updates

The Finnish Supreme Administrative Court rules that skill-based fantasy sports games belong to Veikkaus monopoly

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The Finnish Supreme Administrative Court rules that skill-based fantasy sports games belong to Veikkaus monopoly
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Article written by Antti Koivula, consulting legal advisor at Legal Gaming

On May 24, 2022 the Finnish Supreme Administrative Court delivered its judgment on IS-Liigapörssi-case (KHO:2022:60), in which the Supreme Administrative Court analysed whether skill-based fantasy sports games are within the scope of the Finnish Lotteries Act (1047/2001) (“Lotteries Act”) and thus belong to the state-owned gambling operator Veikkaus Oy’s (“Veikkaus”) monopoly.

Finland has a statutory gambling monopoly in place, under which Veikkaus has exclusive rights to operate and market gambling. According to the Lotteries Act, all games which include a participation fee, prizes of monetary value and the result is based on chance, are within Veikkaus monopoly.  The main question in the case was if it is enough the game to be even remotely based on chance to be within the scope of the Lotteries Act and thus belong to Veikkaus monopoly, and if that was the case, whether the element of chance was present in the skill-based fantasy sports games in question.

IS-Liigapörssi-case concerned popular fantasy sports games in Finland, in which participants form virtual ice hockey teams from real ice hockey players and points were awarded based on the ice hockey players performance on real ice hockey matches. The fantasy sports games included entry fees and prizes and they had been run since 1995 by a Finnish media giant Sanoma Media Finland Oy (“Sanoma”). It was an undeniable fact that skilled and analytical participants who invested a considerable amount of time to the fantasy sports games outperformed participants who picked the players randomly.

The background of the case is lengthy, as the national authorities had tried to shut down the fantasy sports games run by Sanoma for more than a decade. In 2008 the Ministry of the Interior made a request for investigation for the police, which carried out a preliminary investigation. However, in 2010 the National Prosecution Authority (“NPA”) made a non-prosecution decision stating that it was left unresolved whether the Fantasy Sports games in question are within the scope of the Lotteries Act.

In 2017 the gambling enforcement authority, the National Police Board (“NPB”) started administrative proceedings against Sanoma regarding the fantasy sports games and two years later in 2019 the process had reached the point in which the NPB imposed a prohibition order and a conditional fine of EUR 300,000 for Sanoma on the basis that Sanoma was not allowed to run the fantasy sports games as they qualified as gambling. Sanoma appealed to the Helsinki Administrative Court arguing that the fantasy sports games in question were skill-games with which chance had no effect on the results and thus outside the scope of the Lotteries Act, but in 2021 the Helsinki Administrative Court ruled in favour of the NPB. Sanoma appealed to the Supreme Administrative Court.

The Supreme Administrative Court acknowledged that participants knowledge and skills were meaningful in the context of success, but reminded that at the same time random factors outside the participant’s control had a significant importance too. Thus, the chance of winning was at least partially based on luck. As the fantasy sports games also included entry fees and prize money, only Veikkaus was allowed to run them in Finland.

The Supreme Administrative Court’s decision hardly came as a surprise. The Lotteries Act’s definition of gambling is extremely broad, from which a good example is that even an ice fishing competition and an auction were previously deemed to fall within it. Nevertheless, the decision yet further strengthened the NPB’s authority and it remains to be seen what is the next competition or event after which they’ll go next.

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Fantasy Sports

Low6 Announces Groundbreaking NFT Innovation in its UltimateFan Fantasy Sports Game

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Low6 Announces Groundbreaking NFT Innovation in its UltimateFan Fantasy Sports Game
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Sports gamification innovators develop technology to incorporate non-fungible tokens (NFTs) into their white-label iGaming products

Sports gamification leader Low6 Limited Inc (Low6), today announced the introduction of NFTs to their class-leading fantasy gaming product, UltimateFan.

The highly innovative inclusion of NFTs into mobile gameplay—whereby NFTs can be simultaneously held within the ecosystem of a game and a user’s crypto wallet—offers a new frontier of possibilities for sports teams, betting operators and affiliates looking to expand into  the blockchain space.

Low6’s suite of white-label iGaming products have been developed for some of the biggest names in sports, gaming and mobile technology, including the PGA Tour, UFC, Uber Eats and Points Bet. Their highly innovative platform, based on a unique community-first approach to sports gamification, now offers products for English soccer, American football, and specialized co-promotional products for the Cincinnati Bengals and the Jacksonville Jaguars.

With its brand-new UF Coach feature, Low6 has now introduced NFTs to UltimateFan gameplay. UF Coach bridges the divide between fantasy sports and NFTs, via a groundbreaking consolidation of in-game and out-of-game structures. This unique dual utilisation of NFTs will bring value within the crypto market, while simultaneously adding a new dimension to gameplay.

“The introduction of NFTs to UltimateFan is a natural progression, an incredible value proposition to our users, and a big step forward for fan-first experiential gamification” says Jamie Mitchell, Low6 CEO and Co-Founder.

“The evolution of the UltimateFan product, and its unbridled success in UK and North American markets, are emblematic of the innovation and forward-thinking approach upon which Low6 prides itself.

“Our strategy of introducing NFTs to fantasy gameplay keeps us at the forefront of sports gamification, adding an exciting new realm of potential for our partners and affiliates.”

For its trailblazing approach and next-generation gamification breakthroughs, Low 6 won the ”Virtual and Fantasy Operator” and “Rising Star” Awards at the 2021 EGR Operator Awards, and best “Freeplay Gaming Supplier” at the EGR North America Awards 2022. CEO Jamie Mitchell is a finalist for the EY Entrepreneur Of The Year™ 2022.

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Fantasy Sports

FSport AB (publ) enters into Fantasy Sports agreement with TV4

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Challengermode expands senior leadership team with global games experts to expand content offering
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Sweden-based gaming and media company FSport AB (“FSport”) has entered into an agreement with media powerhouse TV4 to provide the company’s “FSport Free” gaming product and associated Daily Fantasy Sports platform to Fotbollskanalen.se, Sweden’s largest football site.

TV4 will promote the games on Fotbollskanalen.se and social media under its soon to be launched new brand for Daily Fantasy Sports, where participants will be able to enter free to play games.

Through the cooperation FSport will receive exposure of its gaming brand in Sweden’s largest media for football enthusiasts, in conjunction with e.g. the women’s European Championship, the men’s World Cup, Champions League, La Liga and Serie A – where all matches will also be playable with real money bets and wins at FSport.se. Thereby driving increased awareness of FSport’s gaming platform, engaging game formats and brand, as well as potentially significant user growth.

“We are looking forward to offering an exciting and entertaining fantasy sports game to all our football interested visitors. By launching this game with real-time action, we are creating added value and consolidating our position as Sweden’s prime digital football destination”, says Pontus Fridberg, Business Development Manager at Fotbollskanalen.

“We are delighted to launch our games with TV4 and Fotbollskanalen. The agreement demonstrates the great interest in our proprietary gaming platform and marks a great leap forward for the establishment of Daily Fantasy Sports in Sweden. Our fantasy format will reach an even wider audience, which will be beneficial for our entire business”, says Staffan Lindgren, CEO of FSport AB.

TV4 is Sweden’s largest media channel with the TV rights to some of the world’s biggest sports events, such as the European Women’s Football Championship, the Men’s Football World Cup, the Champions League, La Liga and Serie A. Fotbollskanalen.se with its 650 000 unique visitors every week is Sweden’s largest football site.

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