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Vita Media Group partners up with BlueOcean Gaming

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Vita Media Group partners up with BlueOcean Gaming
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Vita Media Group, a Top 20 Affiliate according to EGR Global, is glad to announce that it has concluded a commercial partnership with BlueOcean Gaming that in the future will offer casino players a potential of more than 6.000 games via free-to-play mode.

Through an integration of the two companies’ platforms’ the core product of Vita Media Group, Ekstrapoint .com will receive new and modern casino gaming content and will offer fresh content from the game portfolio of BlueOcean Gaming, and new competitions to more than 100.000 players on the platform which is available in 146 countries.

Rasmus Hansen, Chief Sales Officer at Vita Media Group, believes this agreement allows the opportunity to navigate conversions with partners on particular games of user preference that will lead to an increased conversion level and player value:

“With this consideration in mind, the strategic partnership with BlueOcean Gaming allows us much more than enabling 6.000 games on EkstraPoint. We allow the opportunity of mimicking the SEO/PPC behavior by directing leads with the highest relevance and lead intent at the moment where the user interest of that particular game is present. We allow game providers to receive unique exposure to their game productions by millions of people which is central to gain popularity and ensure their continued growth. By bridging this interest on the very same platform, we firmly believe EkstraPoint is set to continue its route towards becoming market-leading within the affiliate sector.” stated Mr. Hansen.

BlueOcean Gaming is a gaming provider with extensive experience in game development and casino games. The game development company initially started developing software for land-based casinos, however, later used that knowledge to progress into the development of online casinos.

The partnership with BlueOcean Gaming is a step forward in the direction of enabling numerous game developers to offer their games to a loyal community of iGaming players via Ekstrapoint’s free-to-play model.

Mateja Pavlin, Head of Account Management at BlueOcean Gaming offered a perspective on what can be expected from this partnership.

“We are already collaborating with Vita Media Group on various projects and we are really looking forward to further enhance our partnership with game aggregation deal. Their unique Ekstrapoint.com portal will receive top-notch GameHub content, starting with the offer of GameArt games, and all the premium features that come with our game aggregation package, such as Free Round triggering, Automated game catalogue including various graphical materials and much more.” stated Ms. Pavlin.

Ekstrapoint is Vita Media Group’s core product and the first iGaming loyalty platform and community that gathers players on a free-to-play model. The website offers modern games, competitive casino offers, and rewards players every time they interact with the site. The points that players collect are later available to be used in the Ekstrapoint shop where real online casino bonus packages are available.

Ekstrapoint has attracted the attention of the iGaming world multiple times. In 2021, Ekstrapoint brought Vita Media Group a Top 3 Casino Product recognition from iGaming Idol. Apart from that, Vita Media Group in 2021 has been named a Top 20 Affiliate according to EGR Global and has received multiple shortlist nominations as Affiliate of the year according to the EGR Nordics Awards, EGR Operator Awards, and the iGB Affiliate Awards.

Affiliate Industry

Bojoko doubles down in the US and Canada

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Bojoko doubles down in the US and Canada
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Award-winning gambling affiliate launches dedicated .us and .ca domains as part of efforts to deliver a truly localised user experience

Bojoko, the award-winning online gambling affiliate brand, has launched dedicated sites for players in the US and Canada under .us and .ca domains as it continues to work towards its goal of becoming the leading affiliate in North America.

Bojoko.us and Bojoko.ca have been completely redeveloped under the hood so that they provide players with accurate and up to date information about each of the online casino brands available to them in specific states and provinces across the US and Canada.

This allows Bojoko to offer a truly localised product to players across both markets. This includes expertly written content that covers everything players need to know about online casino in the US and Canada, as well as a selection of powerful filtering tools to help them find the best brands.

Bojoko has also rolled out its “double layer” testing and review process for all of the casinos listed in the US and Canada. Each brand is put through its paces by Bojoko’s team of independent testers who sign up, deposit and play at each casino before leaving feedback on the experience they receive.

This is combined with player reviews and ratings so that Bojoko members know exactly what to expect before they sign up and play at any of the casinos it lists.

Joonas Karhu from Bojoko, said: “Canada and the US are two of the largest online casino markets in the world and we wanted to offer players a truly localised version of Bojoko to help them learn more about online casino and find the brands that meet their preferences the most.

“We realised the only way to do this was to launch dedicated domains for the US and Canada. This was a significant undertaking, and certainly from a technical perspective, but our team has overcome all challenges faced and we now offer a superior user experience as a result.

“We have already gained great traction in both the US and Canada and now look forward to driving even more growth with our dedicated domains.”

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Affiliate Industry

Spike Up partners with no-code innovation platform Flows

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Spike Up partners with no-code innovation platform Flows
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Spike Up, one of the world’s leading affiliate networks and performance marketing businesses, has today signed an agreement with the industries agnostic, plugin no-code innovation platform, Flows. Flows will allow Spike Up to create and deliver new features and applications at speed and further enhance their ability to maximise the return for operators, while continuing to tailor the experience for consumers.

Spike Up has an impressive portfolio of informative websites including US facing lines.com which helps users make informed decisions about their next move and closed-loop analytics then ensure their leads convert. Data-driven in the relentless pursuit of increased ROI, Spike Up uses cutting edge technology to elevate the online experience for players and accelerate results for casino and sports operators. As leaders in the iGaming industry, Spike Up is well placed to analyse customer preferences, employ sophisticated performance marketing techniques, and offer businesses real-time measurement of ROI, all with that one goal in mind, to secure business growth and profitability.

Flows is built to be one of the most agnostic pieces of software on the market, that is able to sit alongside any other piece of technology that you have or use to then enable its partners to innovate freely and without constraint. Flows, plug-in no-code platform is supporting businesses in accelerating development, fast tracking integrations and co-ordinating multiple data points in a single interface

Eric Ames, CEO of Spike Up, said: “We’re really looking forward to integrating Flows into our systems – with so many possibilities the hardest part is figuring out where to start.”

James King, CEO at Flows, said: “We’re over the moon to have partnered with Spike Up and be able to support them as they continue to strengthen their leading position in the market. The team at Spike Up have a host of great ideas to execute through Flows and we’re very excited to work with them on these.

It’s a continued reflection of the awesome work put in by our team at Flows, to now be able to count one of the worlds leading affiliate networks as a client so early on in our journey. This opportunity really highlights the multitude of use cases and therefore potential business types, from suppliers and operators through to affiliates that can really utilise our no code platform. We’ve got more innovation in our roadmap and I’m looking forward to announcing both new product extensions for Flows as well as new clients in the coming months”

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Affiliate Industry

Winning Partner and Bojoko renew partnership ahead of new “Oink Bingo” launch date

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Bojoko doubles down in the US and Canada
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Online bingo & casino whitelabel operator Winning Partner and casino comparison site Bojoko are joining forces once again to promote the launch of Oink Bingo, a brand new bingo and slots site launching Monday, June 6th 2022.

Winning Partner is an iGaming operator that has a large and varied catalogue of 13 whitelabel bingo, slots & casino sites and offers a hand-crafted affiliate platform for its business partners. Owned by Traffic Label Ltd, Winning Partner has successfully re-launched a number of sites since 2021, including 333 Casino, Rich Ride and Miami Jackpots.

Bojoko is one of the top casino comparison sites available online, offering independent reviews for online casino, slot and bingo sites that help players make the right choice. What sets Bojoko apart from the competition is that it verifies casinos by testing them with real money deposits and withdrawals. The site also allows users to personalise their preferences, so that only the most relevant sites are shown.

The two businesses had previously teamed up to successfully promote BB Casino, one of Winning Partner’s whitelabel offerings, with a positive outcome for both parties. Now, with the imminent launch of Oink Bingo, Winning Partner and Bojoko are working together again.

Oink Bingo is a brand new online bingo and slot site running on the Dragonfish network, that is set to open its doors to players this coming Monday, 6th June 2022. Oink Bingo previously existed under the ownership of Lindar Media, and closed in 2019. However, Winning Partner and Traffic Label have re-tooled the site for this 2022 launch with a brand new design, featuring new logos, iconography & colours, plus a fresh suite of bingo and slot games.

Bohdan Saranchuk, Affiliate Manager for Winning Partner, said “We’ve been preparing for the launch of Oink Bingo for a long time. Our players will be delighted to experience what we have prepared for them. So, I am really excited to kick off and finally launch the brand.”

On the partnership with Bojoko, Bohdan said: “We’ve been working with Bojoko for a significant amount of time, so we understand how professional they are. We are happy to work with a partner whose trust among users is indeed unquestionable.”

Christoffer Ødegården, Head of Casino for Bojoko had the following to say: “We have been working with Winning Partner for a long time now, and have consistently been impressed by their professionalism and support. We are particularly happy with our partnership for BB Casino, which has proven to be extremely popular with our users. We are very excited to see how a new and upcoming brand like Oink Bingo will be received by our audience.”

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