Connect with us

Latest News

Book your seat at Kambi’s Festival of Sportsbook



Kambi’s Festival of Sportsbook
Reading Time: < 1 minute


Informative sports betting content sessions run throughout the week beginning 23 May, including extended interview with Kambi CEO Kristian Nylén

Kambi is putting in place final preparations for its online Festival of Sportsbook, a week-long sports betting content series which returns for a second time, this year featuring an interview with CEO Kristian Nylén and topics ranging from odds making to the future of esports.

Registrations are open for more than 10 public sessions, which kick-off on Monday 23 May and enable viewers to curate their own Festival experience, with the range of sessions providing topics relevant to a wide audience.

Thousands tuned in last year for the debut Festival of Sportsbook with this year promising to be bigger and better, getting underway with an Executive Roundtable featuring senior leaders from across the industry.

Nylén will speak on Monday 23 May, where he will discuss a subjects including Kambi’s path to market leadership, the modern landscape of the sports betting industry and how Kambi is preparing for the opportunities of the future.

Kambi will also welcome external speakers from organisations including the International Betting Integrity Association and Mohegan Gaming & Entertainment, while topics across the week will include the ‘Lifecycle of a Price’ and a look at the future of esports betting with Abios Founder and CEO Oskar Fröberg.

Gerard Starkey, SVP Marketing & Communications at Kambi, said: “We are delighted to welcome the industry back to the Kambi Festival of Sportsbook. It is an event which brings together experts from across Kambi and the wider sports betting sector, for what is shaping up to be a deep and engaging week of content informing on a fantastic breadth of topics.”

Latest News

MGA Games makes an impression in Madrid with Wild West, the online version of another, great land-based slot game classic



MGA Games makes an impression in Madrid with Wild West, the online version of another, great land-based slot game classic
Reading Time: < 1 minute


To date, the company has turned 7 legendary land-based slot games into successful online productions for casinos, and the number of games continues to grow this year.

MGA Games has surprised the industry once again with the exciting “MGA Games Saloon” event held on Tuesday June 6th, at the Only You Hotel Atocha in Madrid.

The meeting was the perfect platform to present their latest creation, the exciting 3-reel online slot game Lejano Oeste, which forms part of the “Hits 2023 by MGA Games” collection.

The new title from MGA Games is the online version of a land-based game that revolutionised the industry 15 years ago by introducing the change from reel-reel to reel-video. A huge success in its physical format, now, MGA Games brings all the excitement and experience of the Lejano Oeste to the online arena.

It was clear there was much enthusiasm and good feeling among those present at the event, who praised the work and dedication of MGA Games and their exceptional gaming experience offering.

José Antonio Giacomelli, Consejero Delegado of the Online Division of the MGA Group,, commented: “Once again, we have masterfully recreated a legendary land-based slot machine game in its online version. With meticulous attention to detail, we have managed to preserve the essence and emotion that originally made this game a resounding success,” said Giacomelli.

MGA Games has brought 7 legendary slot games from land-based gaming to the online arena, with the number of games increasing this year. Some of these productions earned the company Best Product recognition at the 2022 JDigital Awards.

Continue Reading


What Do Canadians Think About Gambling Ads And Its Possible Ban?



What Do Canadians Think About Gambling Ads And Its Possible Ban?
Reading Time: 4 minutes


Canadians’ opinions on gambling advertisements and the potential ban surrounding them have sparked considerable interest. The issue has ignited discussions about the impact of these ads on society and individuals. With concerns about excessive gambling and its consequences, some Canadians advocate for a ban on gambling advertisements, while others emphasize the importance of freedom of expression and responsible gambling messaging.

This article delves into the perspectives of Canadians regarding gambling ads and explores the potential implications of a ban, shedding light on the ongoing debate surrounding this contentious issue.


How Does the Online Gambling Ads Industry Work in Canada?

In Canada, the gambling ads industry operates within a regulatory framework that aims to balance the promotion of gambling activities with responsible advertising practices. The influence of gambling ads can be significant, especially considering the increasing popularity of online gambling platforms and the widespread use of digital advertising. Also, gamblers consider ads as one of the indicators to choose the most suitable and profitable platform which makes ads even more important. If you are also looking for the best online casino Canada, you can take into account the ads and their suggestions.

The regulations for gambling ads in Canada vary across provinces and territories, as each jurisdiction has its own gambling regulatory authority. For instance, the Alcohol and Gaming Commission of Ontario (AGCO) oversees gambling activities in Ontario, while the British Columbia Lottery Corporation (BCLC) is responsible for gambling regulations in British Columbia. These regulatory bodies enforce rules to ensure that gambling ads are socially responsible, fair, and compliant with relevant laws.

While successful examples of gambling ads in Canada can be subjective, several notable campaigns have gained attention. The Ontario Lottery and Gaming Corporation’s (OLG) “Know Your Limit, Play Within It” campaign focuses on promoting responsible gambling behaviors and educating players about the importance of setting limits. This campaign emphasizes the importance of self-control and moderation.

The influence of gambling ads in Canada is substantial, as they have the potential to shape perceptions and behaviors. Effective gambling advertisements can create a sense of excitement, showcase the variety of gambling options available, and entice individuals to participate. However, there are concerns that these ads may also contribute to problem gambling behaviors or target vulnerable individuals.

To address these concerns, Canadian regulations impose restrictions on gambling advertising content and placement. Advertisements must include responsible gambling messages, such as promoting self-exclusion programs, providing information on problem gambling helplines, and encouraging responsible play.


Are Gambling Ads Good or Bad?

From the perspective of casinos, gambling ads serve as a means to attract new customers and promote their offerings. Through captivating visuals, enticing promotions, and enticing narratives, these advertisements aim to create brand awareness and generate revenue. They provide a platform to showcase the diverse range of games, amenities, and entertainment options available at a casino. Moreover, ads often emphasize the potential for large winnings, which can pique the interest of individuals who may not have considered gambling previously.

For gamblers, gambling ads can offer valuable information about new games, promotions, and special events. They can provide a sense of excitement and anticipation, encouraging individuals to visit a casino and engage in their preferred form of gambling. Additionally, these advertisements can serve as reminders for responsible gambling practices, with many ads featuring messages about setting limits, seeking help for problem gambling, and promoting self-control.

However, some argue that these advertisements may normalize and glamorize gambling, leading to excessive or problematic gambling behaviors. They may also target vulnerable individuals, such as those struggling with addiction or financial difficulties, exacerbating their challenges. Critics also contend that the pervasive nature of gambling ads can create an environment that encourages impulsive or uninformed gambling decisions.


Gambling Ads Can Be Banned in Canada

Prominent figures such as Olympic medalist Clara Hughes, children’s entertainer Raffi Cavoukian, and former school principal and NHL hockey dad Karl Subban support the Campaign to Ban Ads for Gambling in Canada. Their involvement raises awareness about the concerns surrounding gambling advertisements and advocates for stricter regulations to protect vulnerable individuals and youth. The Canadian Mental Health Association (CMHA) also raises concerns about gambling ads.

CMHA Ontario CEO Camille Quenneville expresses deep concern about the negative impact of online gambling advertising, including sports betting, on vulnerable individuals, especially youth. Studies have shown that gambling advertisements normalize the behavior and contribute to increased gambling among young people. According to a recent Statistics Canada study, over 300,000 Canadians are identified as being at moderate or severe risk for gambling-related issues.

In response to these concerns, there are varying opinions on how to address the issue. While some argue for a complete ban on gambling ads, others, like Jeffrey Derevensky from the International Centre for Youth Gambling and High-Risk Behaviors, propose implementing regulations as a solution.

The debate surrounding gambling advertising reflects the need to strike a balance between promoting responsible gambling practices and protecting vulnerable individuals, especially young people, from the potential harm associated with excessive exposure to gambling promotions. Derevensky proposes reducing the number of ads and making them less enticing, as well as scheduling them for later hours to limit exposure to younger audiences.

Balancing the need to protect vulnerable individuals while still allowing for responsible gambling is a complex challenge. The focus should be on promoting responsible gambling practices and raising awareness about potential risks associated with gambling rather than solely relying on advertising to attract customers.

Continue Reading

Latest News

Lion Gaming Off to the Races With Latrobet



Reading Time: 2 minutes

Lion Gaming has announced the addition of Latrobet into its sportsbook platform. The integration of Latrobet’s innovative horse racing betting API solution further strengthens Lion Gaming’s commitment to providing offerings that operators and their players expect.

Latrobet, known for its horse racing betting technology, offers a complete risk management system and dynamic real-time odds for horse racing betting enthusiasts. By incorporating Latrobet into its platform, Lion Gaming ensures that its users have access to a comprehensive horse racing betting experience, complete with a wide range of betting options and competitive odds.

What sets Latrobet apart is its customizable user interface (UI), perfectly aligning with Lion Gaming’s mandate of providing tailor-made solutions. The UI can be personalized to meet the unique preferences and branding requirements of Lion Gaming’s operators, ensuring a streamlined betting experience across properties.

“Latrobet are pleased to announce the formation of a new partnership with We are very excited to combine our experience and technology with their market leading wagering platform,” Said Shaun White, Founder of Latrobet.

As part of the integration, Latrobet’s horse racing streams will be embedded directly into Lion Gaming’s sportsbook platform interface, allowing bettors to enjoy the excitement and thrill of live horse racing events. This feature adds an immersive element to the betting experience, enabling users to watch races in real-time while placing their bets, enhancing engagement and entertainment value.

“Lion Gaming is thrilled to integrate Latrobet into our expanding portfolio of sports betting offerings,” said Jason Poprawa, Head of Sportsbook at Lion Gaming. “Latrobet’s advanced horse racing betting API, customizable UI, and embedded live streaming align perfectly with our commitment to delivering customized solutions and captivating sports betting experiences for players.”

Lion Gaming continues to expand its range of gaming options and provide a diverse and compelling platform for its users. By leveraging Latrobet’s state-of-the-art  horse racing technology, Lion Gaming further strengthens its product offering and its position as a leader in the gaming industry.

Continue Reading



Get it on Google Play

European Gaming Media and Events is a leading media and boutique event organizer in the European Union with a monthly reach of +110,000 readers. The official company (PROSHIRT SRL), has been listed for 4 years in a row among the top 3 Advertising and market research agencies in the local Top Business Romania Microcompanies based on the Financial Reports.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2022 European Gaming Media and Events. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.