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Football Manager and Wordle Amongst 2022’s Top 10 Fastest-Growing Mobile Games, Study Reveals

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Football Manager and Wordle Amongst 2022’s Top 10 Fastest-Growing Mobile Games, Study Reveals
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A new study from Mozillion has revealed the mobile phone apps which are the fastest growing in 2022 so far, as well as those which have decreased in popularity most since 2021. Researchers from the mobile phone marketplace analysed data for more than 500 of the most popular apps currently on the market, to reveal which have shot up (or down) in popularity with mobile phone users. The study also revealed the mobile gaming apps which have increased and decreased in popularity most over the past six months. 

The top 20 fastest growing mobile games in 2022  

Delivery game Deliver It 3D was the mobile game which has shot up the charts most, increasing by 997 positions in the App Store over the past six months. Hugely popular mobile games including Angry Bird, Football Manager, Wordle and HeadsUp! also featured in the top ten fastest growing mobile games in 2022 so far.

Rank Mobile Game Increase in App Store Chart Position (Oct ’21 – Apr ’22)
1 Deliver It 3D 997
2 Rovio Classics: Angry Bird 996
3 Football Manager 2022 Mobile 994
4 Fill The Fridge 991
5 Wordle 986
6 Heads Up! 983
7 Football Manager 2021 Mobile 983
8 Tall Man Run 973
9 Total War: MEDIEVAL II 971
10 Poppy Playtime Chapter 1 959
11 Arcadia – Arcade Watch Games 958
12 Super Goal – Soccer Sticman 955
13 Coffee Inc 2 953
14 Worms3 950
15 Labyrinth City 949
16 Convenience Stories 947
17 Fishdom 942
18 Coloring Match 940
19 Papa’s Cluckeria 939
20 Slay the Spire 938

The top 20 mobile games that have decreased in popularity most in 2022 

Once-popular games Traffic Cop 3D and Paper Fold were found to be amongst the apps that have seen the biggest decreases in popularity in 2022 so far, dropping between 996 and 999 spots on the App Store charts since 2021.  

Rank Mobile Game Decrease in App Store Chart Position (Oct ’21 – Apr ’22)
1 Traffic Cop 3D -999
2 Retro Bowl -998
3 Paper Fold -996
4 Moon Pioneer -994
5 Flex Run 3D -985
6 Candy Challenge 3D -983
7 Watersort Puzzle -978
8 Youtubers Life -977
9 MAD FUT 22 Draft & Pack -977
10 Shot Factor -976
11 Turn Left!! -975
12 Keyboard Art -972
13 Zen Match -966
14 Water Sort Puzzle -964
15 Stacky Dash -951
16 Call of Duty -950
17 Magic Tiles 3 -950
18 Stone Miner -946
19 The Cube -941
20 Survival Challenge 3D -939

The most consistent mobile games of 2022 

While some apps are only destined to spend a short time ruling the top positions of the App Store charts, others have remained consistent as we transitioned into the new year of 2022. Hugely popular mobile gaming app Minecraft remained in the top five of the charts over the six-month period, as did popular pizza game Papa’s Pizzeria.

Mobile Game Increase/Decrease in App Store Chart Position (Oct ’21 – Apr ’22) 
Minecraft  0 
Papa’s Pizzeria 0 

Founder at Mozillion, Len Leeson comments:    

“Apps are a huge part of everyday life for mobile phone owners in 2022. From tracking fitness and nutrition, mobile gaming or social networking with friends and family, checking the weather – or even finding your life partner! Apps are becoming more technologically advanced and user-friendly every year, allowing our mobile phones to help us become more efficient and connected in our day-to-day lives.  

Our research has shown that while some apps are just fleeting trends, others are very clearly here to stay and remain firm favourites amongst mobile phone users, year after year. 

There’s an amazing choice of apps that are out there now, and alongside the fun ones, some are increasingly important and useful. With this in mind, we recommend you look for at least 128GB or even 256GB of storage when buying a new phone, so that the capacity keeps pace with the (many) apps you may want to download.” 

To view the full list of the apps growing and decreasing in popularity in 2022, visit: https://www.mozillion.com/resources/the-mozillion-app-trends-report-2022/

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New SuperScale eBook Launched to Help Mobile Game Developers Maximise Organic Success

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SuperScale has released its latest ebook “From organic success to long-term revenue,” which addresses the concerns and opportunities identified in SuperScale’s landmark study, “Good Games Don’t Die”. The new SuperScale ebook builds on the signature whitepaper, providing mobile game developers with actionable insights and strategies to implement when a game gains organic traction.

Organic strategies such as celebrity endorsement, streamer coverage and TikTok virality can quickly catapult a game to the top of the charts, but it can be a challenge to maintain popularity. As discovered in the Good Games Don’t Die Report, 76% of launched games hit peak revenue and 47% of games die in year 1. The ebook provides developers with advice to further maximize the long-term revenue of games that have generated organic successes to date.

Previous findings also revealed that over a quarter (26%) of developers do not measure the lifetime value (LTV) and return on ad spend (ROAS) for their games. The ebook offers insights for developers exploring LTV and ROAS for the first time, alongside the significance of factors such as seasonality and marketing to seasoned game-makers. As discovered in the Good Games Don’t Die report, only 41% of developers use Ad mediation platforms. Inside the ebook, SuperScale specialists explain this process, offering advice about picking the right network, and the bidding and waterfall optimisation processes.

Ivan Trancik, CEO and Founder of SuperScale, said: “The findings from the Good Games Don’t Die white paper have been read far and wide by the industry. We’ve delved into the data to deliver an ebook that addresses the opportunities some developers are not currently exploring. In today’s mobile gaming landscape, every revenue-making opportunity counts, so we’re giving developers the insights to take their organic success to the next level.”

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Gaming Corps boosts Smash4Cash™ offering with release of RAMPAGE!

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Gaming Corps – a publicly-listed game development company based in Sweden – is giving players the chance to swing wildly and bring the riches home in new game RAMPAGE!

Players can put their luck to the test and crack open ball after ball, revealing marvellous prizes hidden within.

RAMPAGE! is the second game in Gaming Corps’ Smash4Cash™ series, following the release of Piggy Smash in January. The Smah4Cash™ mechanic is designed to make the game experience even more unique and bring an even greater chance for players to make the most of bonus rounds.

Each time a player wagers on RAMPAGE! they make an attempt to smash a single active ball laid out in the middle of the game screen. There are two racks, with one on each side of the active ball, each holding four balls.

If the ball is smashed, the player will be rewarded with an instant prize, and one of several features may also be awarded. After a ball is smashed, it will be replaced with a new ball that drops from the rack, becoming active.

A ball being smashed may activate the MULTIPLIER feature, which will apply to the payout of the next ball that will be smashed. The next ball is automatically made active and is a guaranteed smash.

What’s more for players is the RAMPAGE feature could also be activated. The game will enter RAMPAGE MODE, where the Hammer automatically attempts to smash balls until it fails. A minimum of two balls will be smashed in this feature.

Even more winnings can be claimed if the MULTIPLIER RAMPAGE feature is triggered, combining both the MULTIPLIER and RAMPAGE features. During this feature, all smashed balls will have their payouts multiplied by the awarded multiplier at the start of the feature.

That’s not all, as players can also win a random prize if the INSTANT WIN feature is triggered. The game will award a random prize of 10x, 25x, 100x or 1000x the bet.

Connor Blinman, Head of Games at Gaming Corps said: “Our Smash4Cash™ mechanic is giving players even more opportunities to make the most of our thrilling games, and following the successful release of Piggy Smash, I’m very thankful to our team for smashing it out the park with our latest game to use the mechanic, RAMPAGE!

“This won’t be the last you will be hearing from us with releases like this, and I really look forward to seeing how we can make our games even stronger through the use of this mechanic in the coming months.”

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THE BATTLE OF POLYTOPIA ARRIVES ON APPLE ARCADE

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The award-winning 4x strategy game The Battle of Polytopia has joined Apple Arcade as a ‘plus’ version with all tribes and skins unlocked.

In The Battle of Polytopia, tribes offer new units, technology, and buildings for players to enjoy as they seek to gain the highest score or defeat their opponent in the turn-based game. Apple Arcade users can have instant access to all 16 Polytopia tribes without needing to buy them separately as DLC.

The game has already been enjoyed by more than 20 million users on mobile, Steam and Switch and has a string of high-profile fans including Deepmind´s CEO Demis Hassabis and MrBeast. The standard version of the game will remain available on the App Store.

Christian Lövstedt, General Manager for The Battle of Polytopia, commented:

“The Apple Arcade release of The Battle of Polytopia will make the game available for even more players to enjoy. Whether it’s the unique insect abilities of the Cymanti, or the icy powers of the Polaris, the special tribes of Polytopia each offer a new spin on gameplay. By making all 16 tribes available, players can enjoy everything Polytopia has to offer from the very start.”

As initially announced by Apple Arcade, The Battle of Polytopia joins Bloons TD Battles 2+ and Crayola Adventures as new additions to the subscription service.

 

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