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Betting and Gaming Industry Unites Once Again for Safer Gambling Week 2022

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The regulated betting and gaming industry is joining forces once again for Safer Gambling Week 2022.

This year’s Safer Gambling Week event will run from October 17 to 23 and will see the whole industry coming together in a concerted effort to further promote safer gambling messages, the tools available to customers to stay in control and the help and support available to those who champion higher standards.

The Safer Gambling Week campaign, organised by the BGC, BACTA, the Lotteries Council and the Bingo Association, is now in its fifth year and this year’s event will see a blitz of safer gambling messages both online and in land-based venues, to spark a nationwide conversation about betting responsibly.

The annual campaign will build upon the record-breaking Safer Gambling Week 2021 during which the promotion and awareness of safer gambling tools such as deposit limits led to an increase by 17% in their use vs. the previous 4-week average.

The number of social media impressions for Safer Gambling Week 2021 – hit 24.5 million, an increase of 16% on the previous year. And sessions on the Safer Gambling website in 2021 were 79% up on the previous year.

Regulated betting and gaming operators already work tirelessly all year round to promote safer gambling, including by encouraging deposit limits and time-outs, as well as directing customers to the range of self-exclusion services that exist.

Safer Gambling Week provides an opportunity to go even further by encouraging businesses and organisations to start a conversation, not only with staff and customers, but also with their friends and family.

This year’s event will see a blitz of safer gambling messages both online and in land-based venues, sparking a nationwide conversation on how to bet responsibly.

A recent Gambling Commission report showed that the problem gambling rate in the year to March 2022 was 0.2% – down from 0.4% the year previous and down from 0.3% in the last published annualised figures in February 2022.

Michael Dugher, Chief Executive of the BGC, said: “Safer Gambling Week is now an established annual event. We know that rates of problem gambling are low and are now falling, which is great news, but Safer Gambling Week is further evidence of the regulated industry’s determination to keep raising standards.

“BGC members demonstrate their commitment to safer gambling every day through initiatives such as the whistle to whistle ban on TV betting commercials during live sport and strict ID and age verification checks.

“Safer Gambling Week is a great opportunity to highlight this fantastic work – and emphasises the difference between the regulated industry and the unlicensed and illegal online black market, which has none of the safeguards which are commonplace among our members.”

Miles Baron, Chief Executive of the Bingo Association, said: “Safer Gambling Week is an important part of the bingo industry’s commitment to social responsibility and provides a useful focal point for highlighting activity and support that is available throughout the year. As venue-based businesses, the sector recognises the important opportunity we have to promote safer gambling messages and engage directly with customers.”

John White, Chief Executive of BACTA, said: “Safer Gambling Week once again allows the industry to showcase its year-long commitment to safer gambling. It also brings customer focus to the tools that are available to them if they in anyway feel their gambling is becoming problematic. Those tools continue to grow as we learn more about safer gambling and form part of our ambition to cement social responsibility at the heart of our offer to the consumer.”

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MiFinity enable N1 Interactive’s payment expansion

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MiFinity, the secure iGaming eWallet, today announced a new partnership with online casino operator N1 Interactive Limited. The MiFinity eWallet will now be available as a payment method for customers in some of N1 Interactive’s European markets across 37 brands.

As one of the most popular casino brands on the market, N1 Interactive offers a wide range of payment methods for players in different regions. MiFinity will be working with N1 Interactive to help increase conversions by providing players with their preferred payment method via the MiFinity eWallet.

Paul Kavanagh, CEO at MiFinity, said: “We have considerable experience in N1 Interactive’s key European markets, providing customers with localised payment methods via our eWallet. With over 40 integrated payment methods, we can significantly reduce the risk of a player abandoning the cashier across all N1 Interactive’s live brands.”

N1 Interactive added: “We’ve onboarded MiFinity because they offer a wide range of local payment methods in our target markets, as well as having an in-depth understanding of these markets. With their support, we can provide better service to our players and streamline the payment journey, increasing conversions and removing transaction barriers.”

With the MiFinity iFrame, brands like Casino Universe, Slot Hunter Casino and N1 Casino can provide players with the option to use their MiFinity eWallet within the cashier experience. Once players have signed up for a MiFinity eWallet, they can choose their preferred local payment method to transfer funds. Then, players simply select the MiFinity option directly in the cashier for deposits and withdrawals when playing online.

Paul Kavanagh said: “Removing unnecessary steps in the payment journey, such as navigating to a 3rd party payment page, positively impacts conversion rates. Similarly, providing players with localised payment methods, multiple currencies, and multilingual options reduces the risk of cart abandonment. Our iFrame does all this within the brand’s cashier, providing a seamless customer experience.”

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ACMA Blocks Illegal Offshore Gambling and Affiliate Marketing Websites

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The ACMA has requested that Australian internet service providers (ISPs) block more illegal offshore gambling and affiliate marketing websites.

The sites include Casino Moons, Winnerama, Extra Vegas, Win Paradise, LegitGamblingSites and Gamblers Lab.

The ACMA investigated and found these services to be operating in breach of the Interactive Gambling Act 2001.

Website blocking is one of a range of enforcement options to protect Australians against illegal online gambling. Since the ACMA made its first blocking request in November 2019, 568 illegal gambling and affiliate websites have been blocked.

Over 170 illegal services have also pulled out of the Australian market since the ACMA started enforcing new illegal offshore gambling rules in 2017.

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Compliance Updates

Entain to Pay £17M Penalty for Online and Retail Failures

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Entain, the global sports betting, gaming and interactive entertainment Group, has confirmed that it has agreed a regulatory settlement with the UK Gambling Commission (UKGC) in respect of alleged historical licensing breaches. The regulatory settlement amounts to £14m in respect of Entain’s digital business and £3m in respect of its retail business.

Entain has entered into the regulatory settlement with the UKGC in order to bring the matter to a close and avoid further costly and protracted legal proceedings. Entain accepts that certain legacy systems and processes supporting the operations of its British business during 2019 and 2020 were not in line with the evolving regulatory expectations of the UKGC in respect to aspects of social responsibility and anti-money laundering (AML) safeguards. However, the Group also notes the UKGC’s statement that it found no evidence whatsoever of criminal spend within Entain’s operations.

The issues raised by the Commission relate to the period between December 2019 and October 2020, which predates the many changes in the area of safer gambling and AML that Entain has introduced. For instance, in 2021 Entain launched its Advanced Responsibility and Care (ARC) programme which, using revolutionary AI technology, operates in real-time and is individually tailored for each customer. The initial trials of ARC in the UK have shown a risk assessment accuracy of over 80%, a 120% uplift in the use of safer gambling tools by those most at risk and a 30% overall reduction in customers increasing their risk levels.

Furthermore, in May of this year, Entain was awarded the Advanced Safer Gambling Standard by GamCare, having evidenced the highest standards of player protection and social responsibility for its online and land-based gambling businesses in Great Britain.

As part of the settlement, Entain has also agreed to appoint a Board sponsor to oversee the implementation of any further improvements identified by the original 2020 compliance assessments and to undertake an independent audit of the relevant policies and procedures at a future date.

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