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Playson makes Africa play with Kiron Interactive content distribution agreement


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Playson makes Africa play with Kiron Interactive content distribution agreement
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Partnership sees slot specialist’s content available to continent’s biggest regulated operators

Playson, the fast-growing digital entertainment supplier, has significantly extended its reach across Africa after securing a distribution partnership with award-winning virtual games provider, Kiron Interactive.

As part of this new agreement, Playson’s comprehensive portfolio of immersive slot games will be resold to the continent’s regulated operators via Kiron.

Kiron holds a commanding position in Africa, with long-term partnerships already in place with some of the territory’s largest operators. With a presence in more than 30 countries on the African continent, Kiron will assist Playson to exponentially broaden the reach of its games across Africa and beyond.

The partnership provides ample opportunities for more players to enjoy the Playson experience, with top-performing titles including Lion Gems: Hold and Win, Wolf Power Megaways™ and Solar Queen to be made available to operators through Kiron.

Blanka Homor, Sales Director at Playson, said: “We have identified Africa as an important area of growth for Playson, with our diverse range of games suitable in attracting a wide demographic of player, leading to the potential of improved engagement for local operators.

“Partnering with Kiron is major step forward in our ambitions to penetrate the continent. The company has a strong reputation within this region, while its impressive operator network will offer significant opportunities to deliver our games to more players.”

Steven Spartinos, Co-CEO at Kiron added: “While, traditionally, casino and slot games have not formed part of our core business, our market position, strength and innate knowledge of African territories have presented an opportunity for us to evolve our offering.

“This partnership with Playson provides an excellent opportunity for us to expand our product and service portfolio and we look forward to a strong and prosperous relationship.”

Africa

Technamin appoints Hmayak Manukyan as Regional Director

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Hmayak Manukyan
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iGaming and sports betting solutions provider Technamin has appointed Hmayak Manukyan as Regional Director Africa.

The experienced salesman will head up the company’s expansion in markets across Africa, where it is looking to fuse in-depth industry knowledge with the latest available technologies.

Welcoming him to his new role, Technamin Founder and CEO Suren Khachatryan said: “Hmayak brings a wealth of industry knowledge to Technamin which will serve us well in the months to come.

“The growing markets throughout Africa are a golden opportunity for us and I am confident we have just what it takes to provide operators with an innovative and cost-effective alternative to what is currently on offer.”

Hmayak Manukyan added: “I’m very eager to explore this opportunity at Technamin as the company is currently one of the most exciting ones in the industry.

“I cannot wait to see what comes of our collaboration as the African region is full of untapped potential which is crying out for better products and services.”

Manukyan will join fellow Technamin team members at this year’s ICE London, where visitors can find them at stand S2-120.

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Africa

SIS extends Africa footprint with Jolibet deal for Racing content

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SIS extends Africa footprint with Jolibet deal for Racing content
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SIS (Sports Information Services), the leading provider of 24/7 live betting content, has secured an agreement with African operator Jolibet to deliver online its industry-leading horse and greyhound racing content.

Jolibet is now live with SIS’ premium live horse racing events from the UK and Ireland, as well as international meetings from Canada, Dubai, Germany, Hungary, Latin America, Mauritius, Mexico, Saudi Arabia, Spain, and United States. In addition, the operator has launched UK, Irish and Mexican greyhound racing.

This latest commercial deal for SIS signals the growing demand from operators across Africa for its 24/7 live betting offering. Jolibet, which is accessible across multiple African and other international countries, will benefit from frequent betting opportunities that drives engagement and incremental revenues.

Jill Sone, Managing Director at Jolibet, said: “As we look to enhance our online offering and provide customers with a wide range of premium content to choose from, partnering with established suppliers such as SIS is crucial.

“With the company’s high quality 24/7 live betting services, we are in a commanding position to offer truly engaging content that our customers will greatly appreciate. This is an exciting period of growth for Jolibet and we value the support that the SIS team is providing us with.”

Joe Andrews, Head of Sales for Africa at SIS, said: “Partnering with Jolibet is another important step forward in our efforts to expand across Africa with our premium range of live betting content and services. It once again illustrates the ability of SIS to deliver cutting-edge and revenue-driving content to operators within this fast-growing continent.

“We are excited to be working alongside Jolibet to provide them with high quality live racing content, which we’re confident will be highly engaging for their customers.”

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Africa

MGA Games launches into the conquest of Africa

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MGA Games launches into the conquest of Africa
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The Spanish company MGA Games is going through one of its best moments, focusing its growth on international expansion into new markets. Specialists in creating online productions for casino operators around the world, MGA Games has just released its content on the Premier Bet brand platforms in Africa.

This operation marks the beginning of MGA Games’ expansion in the African continent, a region with great prospects for the future and where the company wants to expand and continue growing until it achieves a prominent position.

Premier Bet is owned by GOAT Interactive, a leading technology, and management services provider to sports betting, lottery, and gaming operators in Africa, and also the owner of the Premier Vegas brand. Via its clients, the company has a strong presence in more than 26 countries, with several satellite management offices throughout Europe.

The release of games from MGA Games has been gradual. Currently, players at Premier Bet casinos can enjoy online slot games like GT World Challenge and Lucky Dragon. And a selection of video bingo games – content that arouses great interest in these countries – with titles such as Calaca Party, Buffalo Bingo, Sweet Home, Bingo Sea, Vikings, Magician, Disco, and Roma Bingo.

“Our games are in online casinos in Cameroon, Congo, DR Congo, Ghana, Nigeria, Senegal, Tchad, and Zambia -explains Javier Lanfranchi, MGA Games Sales Director- and we will gradually enter the rest of the countries where Premier Bet operates.”

For Lanfranchi, the entry into Africa is the result of the excellent work by the MGA Games team. “We maintain a constant innovative vision that we contribute to in each and every one of our productions: be they slot games, video bingos, or table games. We care about offering titles with a differential value that provide maximum profitability to our clients. This translates into an ever-evolving catalogue of games that will enhance GOAT Interactive’s offering and ensure its leading position in Africa.”

With this agreement, MGA Games gains a presence in four continents and strengthens its position as one of the largest companies creating localised products for online casino operators around the world.

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