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Optimove Appoints Jeremy Remus as Head of France

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Optimove Appoints Jeremy Remus as Head of France
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The former Oracle and Adobe Campaign Sales Director brings 20 years of sales experience and will lead the company’s expansion into the French market 

Optimove, the leading CRM Marketing Platform, announced today the appointment of Jeremy Remus as the company’s Head of France, overseeing sales and growth of the company’s French operation. The selection indicates Optimove’s rapid growth and determination to expand into new markets.

Jeremy started his sales career in 2003 at Neolane, a conversational marketing company. Neolane recorded annual revenue of just under $60 million and, in 2013, was acquired by Adobe for $600 million, being rebranded as Adobe Campaign and appointing Jeremy as Sales Director. In his most recent role, Jeremy was the VP of Sales, France at Mediarithmics, a next-gen Data Management Platform.

In his new role, Jeremy will oversee Optimove’s sales operation in France and spearhead the company’s expansion into the French market, establishing a dedicated team and a new location for the business, in addition to the company’s existing USA, United Kingdom and Israel offices.

With a Customer Data Platform (CDP) at its core, Optimove helps data-rich brands across industries manage large-scale CRM marketing frameworks. By personalizing thousands of campaigns to hundreds of segments, Optimove allows brands to reach their customers with the right message on the right channel. Unlike other technologies that rely on common, rule-based orchestration, Optimove’s AI-driven solutions autonomously determine the next best action for each customer, eliminating marketers’ need to map every customer journey manually.

In the past 12 months, Optimove has continued its strong momentum, and its CRM Marketing platform has been recognized by research firms and customers alike:

  • Named a Leader in The Forrester Wave™: Cross-Channel Campaign Management.
  • Recognized as a Challenger in Gartner’s Magic Quadrant for Multichannel Marketing Hubs.
  • Received a 4.5/5.0 “Overall Score” and 95% “Willingness to Recommend” by clients on Gartner Peer Insights.
  • Positioned as a Leader in the IDC MarketScape: Worldwide Retail and CPG Customer Data Platform 2022 Vendor Assessment.

“We’re excited to welcome Jeremy to Optimove, to lead the company’s French operation,” said Moshe Demri, VP Revenue EMEA at Optimove.” Jeremy is a crucial addition to the team as we make our first steps toward expanding into the burgeoning French market. We are confident Jeremy’s experience and knowledge will enable us to make significant gains there. The French market needs a CDP solution that can provide an edge in addition to tangible and quantified evidence of success. Optimove, which is time and again recognized as a leader in the category, is the perfect solution for brands looking to transform their CRM Marketing strategies.”

“I’m excited to join Optimove and play a major role in the company’s expansion into the French market,” said Jeremy Remus. “I’m humbled and motivated by the trust vested in me by Optimove. The French market is very much a value and data-driven one, and it needs a tech solution that can provide substantial results for brands’ CRM Marketing activities. Knowing the French market inside and out, I’m confident that Optimove, which combines CDP with an AI-led CRM Marketing hub, will perfectly fit brands across all verticals. I look forward to the challenge of developing meaningful partnerships and helping the French market improve CRM Marketing practices and customer experiences.”

Optimove’s expansion into France continues its business acceleration strategy stemming from its latest funding round.

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Soft2Bet Announces 2023 Financial Results

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Company’s strong growth driven by Motivational Engineering Gamification Application (MEGA), sports betting, and geographic expansion.

Soft2Bet, a leading B2B casino and sportsbook platform provider, today released several key metrics demonstrating impressive company growth in 2023. Soft2Bet’s revenues grew steadily in 2023, as the company’s focus on expansion in regulated markets and highly gamified products enabled it to deliver its strongest year to date. For 2023, the company recorded an audited growth of 46% in gross revenue across its B2B and B2C operational areas. This corresponds to a 207% increase in EBITDA from the prior reporting period.

These results were driven by several factors, including the introduction of Soft2Bet’s gamification solutions known as Motivational Engineering Gamification Application (MEGA), which have proven to significantly increase Gross Gaming Revenue (GGR) by more than 60%, player engagement and average revenue per user (ARPU) by 70% for the company’s partners.

Other contributing factors include strong growth in the company’s sports betting solutions, which saw a revenue increase of 300% in 2023, and expansion into a number of regulated markets with new licenses in Sweden, Greece, Romania and Italy.

Uri Poliavich, CEO and founder of Soft2Bet, commented: “With our MEGA solutions and ambitious expansion strategy, 2023 was an incredible year for our family at Soft2Bet. I have no doubt we’ll continue to see strong growth in 2024 as we innovate our gamification engine. We are already developing partnerships with new and old friends, expanding into North America, and delivering more game-changing solutions for our partners this year.”

In 2024, Soft2Bet will focus on further expanding its presence in Europe and North America. The company looks forward to entering the US market in New Jersey, as well as expanding into Portugal and Ontario, Canada and Mexico over the course of the year.

Soft2Bet’s primary focus remains on enhancing its MEGA technology. Powered by a robust tech stack, this solution consistently boosts engagement, volumes, and revenues by providing unparalleled personalization and tailored user experiences. Innovation remains at the core of the company’s philosophy, and going forward it will look to integrate AI and other new technologies to enhance and inform new features.

 

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North Star Network acquires SportsMole.co.uk

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North Star Network are delighted to confirm the successful seven-figure sum acquisition of SportsMole.co.uk, whichbecomes its first significant investment of 2024 and the latestaddition to NSN’s sports media portfolio.

With over a decade of online heritage, and seven million sessions monthly, SportsMole becomes one of the flagship assets in North Star Network’s family of over 30 sportsm edia sites globally.

The latest addition to the NSN portfolio joins existing media properties including Top Mercato, Afrik-Foot, Trivela, Premier League Brasil, and Vringe to expand North Star’s international footprint while providing a strong home for our UK-focused coverage.

North Star Network co-founder Julien Josset said: “I want to thank Alan Jay and Neil Wilkes for their trust.

SportsMole is a well-known sports media brand in the UK and many other English-speaking countries. Our ambition is to take this brand to the next level, by refining the editorial product, migrating to a new platform, and diversifying the
monetization sources to make it a sustainable asset for North Star.”

Founded in 2011, SportsMole is a sports news site delivering the latest breaking news and results from multiple sports, with a specific focus on football.

As well as providing coverage for the UK audience, SportsMole also enjoys a readership across the Anglophone world, with significant visibility in Africa and the United States.

SportsMole founders Alan Jay and Neil Wilkes said: “We are thrilled to conclude an agreement with North Star for the acquisition of SportsMole.co.uk. They have a proven track record of working with the biggest sports brands around the world, have a wealth of talent and experience at their disposal, and we are confident that they will take SportsMole.co.uk onwards to the next level in the years to come.”

NSN are excited to work with the SportsMole legacy team, who have demonstrated their ability to consistently reach a broad audience with their predictions and match coverage, and are excited to develop the site using their creative, data driven approach to sports media.

North Star Network is a leading sports media group, operating sports brands across 30 countries. With a headcount of 85 people, the company is headquartered in Paris, with offices in Lille and Sao Paulo.

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Team Liquid, Ninjas In Pyjamas, ENCE, and BIG join $350,000 Skyesports Masters 2024 in India

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Skyesports, the premier esports tournament organizer based in India catering to gamers across Asia, has officially announced the initial lineup of invited Counter-Strike 2 teams set to compete in the highly anticipated Skyesports Masters 2024, as the company eyes global expansion. Scheduled to unfold offline in India from April 8 to 14, this thrilling event promises a week-long spectacle of intense Counter-Strike action, as eight formidable teams lock horns to become the ultimate masters and for a share of the staggering $350,000 prize pool.

Among the distinguished participants revealed in this first wave of invitations are some of the most renowned names in Counter-Strike esports:

  • Team Liquid

  • Ninjas In Pyjamas

  • ENCE

  • BIG

Team Liquid and Ninjas In Pyjamas are two of the most notable names in Counter-Strike esports, with the latter being a Major winning organization. Furthermore, ENCE is a world-famous team from Poland, headlined by the 4-time Major winning player, Lukas “gla1ve” Rossander. Last but not the least, Germany’s BIG will also be competing in the Skyesports Masters with a stellar lineup.

The four teams will be joined by two more invited teams and the champion of the Europe Qualifiers. Finally, the champion of the India Qualifier will also compete in the Skyesports Masters 2024, providing the home fans with a local team to rally behind. The details for the Europe and India Qualifiers will be revealed at a later date. With the final eight teams, fans are set to be treated with intense Counter-Strike esports action as the world’s best lock horns for the title. Stay tuned to Skyesports’ Instagram, Twitter, and Facebook handles for more information.

With notable teams participating, a $350,000 prize pool, and a seven-day LAN event, the Skyesports Masters is set to feature nail-biting Counter-Strike esports action for fans. The eight teams will compete in a double-elimination bracket to determine the champion.

The Skyesports Masters is a part of Skyesports’ 2024 roadmap for Counter-Strike 2, which includes a total prize pool of $1 million across six international tournaments, as Skyesports solidifies its presence in the global esports roadmap for the FPS. The first of these is the Skyesports Grand Slam 2024, set to take place in Pune, India from March 14 to 16 with four teams – one from India, one from Australia, and two invited international teams – locking horns for a chunk of the $50,000 prize pool.

 Besides the Skyesports Grand Slam and the Skyesports Masters, Skyesports will be bringing the Championship 6.0, Skyesports Souvenir Colombo, Skyesports Global Tour in Thailand, and the India vs Pakistan Series in Abu Dhabi, UAE.

The Skyesports Masters was launched in 2023 with an impressive $240,000 prize pool. In its first year, eight esports organizations competed across a month-long regular season leading into the Playoffs in Bangalore, India for the title. Now, the premium IP is being expanded in 2024 with a bigger prize pool and international teams.

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