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New Technologies and Other Trends Used on Online Gambling Market

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As technologies develop at an unseen rate, they also find their place in our everyday lives. One of the industries that are most open to all the new improvements science brings upon us is the gambling industry. According to Danish gaming expert and Chief Editor at CasinoHex Danmark, which writes a lot about online casinos for Danish gamblers, Maja K. Lundborg, new casinos are showing a remarkable level of acceptance.

“Online gambling market is always looking for new ways to make their sites more unique, interesting and accessible. No wonder they tend to implement every novelty that appears on the market”, says Maja. To help us comprehend trends that will change the gaming environment once and for all, she shared a couple of them with us.

 

Virtual Reality As a New Type of Gaming

Virtual reality has been a hot topic in the gaming industry for quite a while, yet we still haven’t seen it implemented on a wider level. Lundborg contributes that to the fact such systems tend to be expensive for both the company and the end-user. Still, she says that sooner or later, it will find its use, especially in the domain of live casino gaming.

“These days you can only see the dealer and a bit of a background behind it. Soon, thanks to VR sets, you will be able to have a virtual walk across casino floors and poker rooms and enjoy all the little details you appreciate when visiting a brick-and-mortar casino”, predicts our expert.

She thinks the change will come at some point during the next decade, as many brands are already showing intention to implement this new feature as soon as possible. We keep our fingers crossed, we don’t wait for too long for it to hit the mainstream!

 

5G Network For Faster Mobile Gaming

Another important technological advancement is 5G. However, unlike VR, this one is pretty much available for all gamers, without a high price tag. The easiest way to describe it is as a special network, that allows safer, faster, and more reliable data transfer, with less interference than ever. If you ask Lundborg, mobile gamers will definitely benefit from it.

“Can you imagine mobile gaming without long loading times, bugs, buffering, and other things that make your eye twitch? Thanks to 5G networks, mobile gaming is seamless, efficient, and safer than ever”, claims Maja.

Even though she has high hopes for 5G technologies, Lundborg also understands some of its disadvantages. Our expert believes strong infrastructure is a must. With unreliable infrastructure, 5G simply can’t reach its full potential. Also, one has to have a device that can support that type of data transfer, meaning, only gamers with new phones will take full advantage of it.

 

Artificial Intelligence

Artificial intelligence is the last, but not least, major technological advancement on our list. Maja K. Lundborg believes it will simply allow gaming platforms to become more customized, all according to customers’ needs.

“Imagine this! You are playing blackjack, and make a huge win. Next time you come, the casino immediately introduces you to similar games. Or in case things don’t work out, it simply removes all the games of a similar theme or genre, so you don’t get frustrated. And don’t let me begin with personalized offers”, she gets ecstatic and pretty optimistic.

Artificial intelligence will also set new standards in terms of customer service, availability of support, and overall adaptability of the interface. At the same time, companies will benefit from machine learning software that will help them prevent fraudulent activities, provide better service, predict future behavior, and that way even help fight gambling addiction.

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Making a Bang in Bulgaria! Hacksaw Gaming goes live with Alphawin

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Making a Bang in Bulgaria! Hacksaw Gaming goes live with Alphawin
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Hacksaw Gaming and the swiftly up and coming Alphawin solidify their new partnership with the launch of 12 of Hacksaw’s top picks on their site.

As of the 10th of April, Alphawin’s players will be able to enjoy the likes of Chaos Crew, Wanted Dead or a Wild, RIP City and many others. Set to be a hit amongst Alphawin users in Bulgaria, we are anticipating the launch of even more of our fan favourite games in the near future. In a market that has been dominated by local well-known brands for a while, we look forward to seeing how Hacksaw games make waves with Alphawin’s players.

Founded in 2007, Alphabet Gaming now has a sizable network of over 10 land-based casinos and has easily been named one of the region’s industry leaders with its growth. Moving and adapting with the evolution of online gaming, they established Alphawin in 2021. They currently boast one of the largest online casino portfolios in the region, featuring 27 slots and 6 live casino providers. With hopes to add more before the close of 2024, the future is looking like a bright one for Alphawin.

“We are very excited to start our partnership with Hacksaw Gaming.” Alphawin’s spokesperson stated that “the company offers an innovative and unique take on the concept of casino gaming and is an excellent fit for us!”

Set for star positioning, Hacksaw Gaming’s games will see the spotlight in the initial launch with banners, targeted ads and top lobby positions. CEO Marcus Cordes shares Alphawin’s positive outlook on the partnership – “Another strong collaboration under our belts! We’re absolutely sure that the avid Alphawin players will enjoy our artistic visuals and enticing bonus features of our most loved games. With of course plans to expand the Hacksaw portfolio in the future”

As both parties broaden their horizons and look onwards, what do we foresee? Well, we see Hacksaw Gaming and Alphawin, a truly prime pairing.

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Compliance Updates

IOC and UEFA host joint betting integrity workshop

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© IOC/Greg Martin
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Sports betting entities and international federations joined UEFA and the International Olympic Committee (IOC) on 11 April for a full-day workshop focused on how sport and the sports betting industry can work together to fight match-fixing. Co-organised by the IOC and UEFA, and held at Olympic House in Lausanne, the workshop explored opportunities for cross-sector collaboration with a focus on integrity exchange in support of the upcoming Olympic Games Paris 2024 and the UEFA Euro 2024.

The workshop kicked off with presentations by the Olympic Movement Unit on the Prevention of the Manipulation of Competitions (OM Unit PMC) and UEFA’s Anti-Match-Fixing Unit, exploring each team’s strategy for combatting match-fixing, engaging with the sports betting industry, and detecting and investigating potentially fraudulent betting activity.

UEFA promotes integrity through dedicated education, prevention, and awareness raising programmes and by detecting, investigating, and sanctioning match-fixing. Collaboration with stakeholders within football, particularly the network of integrity officers who work for UEFA’s 55 member associations, as well as the wider sports community is vital to this work.

UEFA upholds the integrity of all UEFA competitions via tailored, competition-specific integrity measures. Building on the integrity success of previous UEFA competitions, UEFA’s approach for EURO 2024 will feature close collaboration with host and participating nation stakeholders, public authorities, and sports betting entities as well as real-time betting market monitoring. Our secure UEFA integrity website will allow players, referees, officials, and members of the public to report suspected cases of match-fixing confidentially and anonymously. During the workshop, UEFA shared its competition risk assessment and mitigation strategy and explained the escalation, triage, and assessment approach for any potential integrity concerns.

“Sport alone cannot eradicate match-fixing. We must work together – raising awareness, sharing information, ensuring robust prevention and detection systems are in place – to protect sport and athletes. During the UEFA EURO 2024, our Germany-based staff (supported by the entire Anti-Match-Fixing Unit based in Nyon) will work hand-in-hand with betting integrity entities, betting operators and regulators, public authorities, and the national associations.” Vincent Ven, Head of Anti-Match-Fixing at UEFA

“The main objective is to ensure robust 24/7 monitoring of the competition in compliment to our dedicated prevention and education programme for all participating athletes and officials. UEFA’s multi-stakeholder Anti-Match-Fixing Assessment Group will manage pre and in-competition monitoring, ensuring that UEFA can immediately review and address any potential integrity threats to the tournament.”, Ven added.

“Collaboration is essential. During the upcoming Olympic Games in Paris, we will work together with a series of betting operators, associations and major betting regulatory authorities to exchange relevant information about irregular betting patterns or suspicious betting activities detected that might imply competition manipulation.” Friedrich Martens, Head of the OM Unit PMC

Panel discussions with several sport governing bodies and betting integrity entities provided insight into best practices, trends, and success stories from each sector’s perspective, whilst two betting operators took the floor to share examples of recent fruitful cooperation with UEFA and the IOC on prevention and investigations.

The afternoon featured frank discussion regarding how to enhance cooperation between sport and sports betting entities, recent trends in sports betting and their potential impact on sport integrity, and how to improve information sharing in support of match-fixing detection and investigation.

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Gaming

Sortium Revolutionizing Video Game Development with Groundbreaking AI Tools Launch and $4 Million+ Funding Round

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In a significant leap forward for the gaming and entertainment sectors, Sortium, a leader in the wave of generative AI within gaming, has launched innovative AI tools for artists and game developers, marking a new era of creativity and efficiency. These tools, leveraging the Polkadot infrastructure, are set to transform the gaming industry by enhancing the creative process, streamlining production workflows, and producing high-quality user-generated content.

This transformative step is supported by a successful funding round Sortium just closed, surpassing $4 million. The round was led by industry stalwarts such as Signum Growth, with significant contributions from a diverse array of investors, including Cathie Wood’s ARK Investment Management LLC, IDG Blockchain, IVC Fund, Polygon, and 1881 S Group AG. This wide-ranging support underscores the industry’s confidence in Sortium’s potential to revolutionize 3D video game design and entertainment production.

Sortium’s AI tools integrate seamlessly into existing game production ecosystems, automating challenging content creation tasks. This innovation enables studios to significantly speed up production times and reduce costs, allowing them to focus more on innovation and design while empowering users across any system to design their own characters, thereby opening new creative freedoms and revenue streams for developers and individual creators alike. Sortium’s team, with deep expertise in game development, AI, and IP rights management, ensures the smooth adoption of this technology.

According to Angela Dalton, CEO & Founder of Signum Growth, “The Sortium team’s technical capabilities are impressive. Perhaps even more importantly, they possess deep expertise, relationships and understanding across the traditional gaming industry. Generative AI is in its broader market experimentation phase, leading many to ignore IP rights in the spirit of progress and innovation. Sortium’s believes that IP rights will ultimately matter – baking them into the technology at the outset, and respecting artists’ work, are core tenets of the company that we fully support.”

Building on this foundation of technical excellence and ethical commitment, Sortium’s innovations also translate into tangible benefits for the gaming community.

“Sortium is leading the frontier of AI in gaming and creative applications. Sortium gives creatives unparalleled freedom in leading gaming environments like Unreal,” said Lex Avellino, Founder & CCO at Passage, one of Sortium’s partners. “The team is breaking technical barriers, and it adds a huge value for our consumer audiences who want to take advantage of the latest virtual tech but need to act with speed and simplicity.”

Sortium is actively forming partnerships with major intellectual properties and leading gaming platforms. A recent major collaboration with Bit Brawl, a game utilizing Sortium technology to deliver live content to over 5,000 users, showcases the versatile application of Sortium’s tools across various gaming environments. Its technology’s wide compatibility with leading development platforms ensures extensive adoption potential and effortless integration into professional industry practices. Sortium’s enterprise solutions, such as the LiveOps API, aim to enhance gaming experiences and enable continuous creativity through endless, tailored content generation.

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