Asia’s leading online betting platform, Maxim88, has sealed a two-year partnership with legendary English striker and former Liverpool and Manchester United star Michael Owen, who will be representing the brand as official Brand Ambassador in Asia.
Michael Owen is one of the greatest English & Premier League strikers of his generation – with his signature great pace, instinctive finishes and agility. A prolific goal scorer, he had defenders quivering in fear but won the hearts of fans with his skills and astuteness on the field. He not only excelled in the regional leagues with the likes of Liverpool, Real Madrid, Manchester United and Newcastle, but also thrived on the international stage representing England.
The revered English striker will collaborate with Maxim88 to promote the brand across Asia ahead of the English Premier League kick-off on 6 August and conduct various digital marketing activations to further boost the brand’s awareness across the region. This deal also signifies Maxim88’s intent to strengthen its position as Asia’s leading online betting platform and reinforce their commitment to provide only the best in terms of quality, choice and security to sports enthusiasts in Asia.
“I am delighted to join hands with Maxim88 for their marketing initiatives in Asia. As brand ambassador, I am looking forward to engaging with more sports fans and am committed to giving my absolute best in this partnership with Maxim88 to represent all the great qualities that Maxim88 stands for – outstanding, innovative and entertaining!” said Michael Owen.
“Maxim88 is dedicated to being a reliable and user-friendly platform that is always working on providing members the best there is. As a matter of fact, we have secured the partnership with Evolution Gaming to elevate members’ gaming experience, and we hope that this new collaboration with Michael Owen will bring on something fresh and exciting. Michael Owen, who has proven himself to be a stalwart figure in the football scene throughout his career is just who we need to help achieve greater heights. We are honored to work with Michael and we look forward to engage with more sports enthusiasts in the region through our platform,” said Adam Hong, Maxim88’s spokesperson.
This ambassadorship was brokered by Outlast Sports Entertainment for Maxim88.
“We are thrilled to have played an integral part in connecting one of Asia’s biggest online betting platforms with a respected name in football like Michael Owen. We are certain that this partnership has the dynamics to bring about valuable results and greater opportunities for the region. The hope is to replicate the good results Maxim88 has after partnering up with the well-known gaming provider, Evolution Gaming,” said Outlast Sports CEO, Salauddin Sinnakandu.
Singapore Gambling Regulatory Authority Officially Inaugurated
Singapore officially inaugurated its new gambling regulator – the Gambling Regulatory Authority (GRA) – on August 16.
GRA aims to stay ahead of new and global trends in the gambling industry and aims to respond more effectively to emerging gambling culture and products, particularly the lines between gambling and gaming are blurring.
“The gambling landscape within the next five years will be very different from what it is today and we have to get ready for that future,” Minister for Communications and Information and Second Minister for Home Affairs, Josephine Teo, stated in her keynote address during the inauguration ceremony of the GRA.
GRA will regulate a wide spectrum of gaming activities, including casinos and online or offline lotteries, as well as sports betting and several operations offered through an online or interactive games segment.
In his opening remarks, Chairman GRA, Mr Tan Tee How, expressed appreciation and encouraged his officers to continue to sustain the transformation efforts across GRA’s processes to uphold GRA’s effectiveness and credibility as a gambling regulator.
Minister for Communications and Information and Second Minister for Home Affairs, Josephine Teo, lauded CRA’s positive achievements over the years, noting that, “Casino-related crime remains very low, well under 1% of overall crime.”
The formation of GRA is an important next step for gambling regulation in Singapore, Mrs Teo highlighted the need of such a regulatory agency was a need of time with a major paradigm shift due to technological advancement.
“First, technology has significantly altered the gambling landscape, it has changed how people gamble. It is now easier to gamble anytime, anywhere, with people around the world, anyone. Demand for remote gambling has risen. Technology will continue to further enlarge the scale and scope of online gambling.” Minister for Communications Josephine Teo stated.
The minister emphasised the fact that changing consumer preferences have given rise to new gambling products. It’s increasingly challenging to keep up with all of the innovations while the boundaries between gambling and gaming have blurred.
There are more and more variants of gaming, gambling, and games of chance, such as those involving cryptocurrencies or using crypto technology.
Endorphina to Attend G2E Asia Singapore
Endorphina games, the leading B2B online slots game provider, will be attending this year’s G2E Asia in Marina Bay Sands, Singapore, this month from August 24 to 26.
G2E Asia is a prominent event that brings together key gaming experts from around the globe and within the industry. Endorphina will be amongst the participants this year and have their own stand at B1113.
Growing steadily each year, Endorphina has a portfolio packed with over 100+ catchy and thrilling games. The event will be the perfect excuse to learn about the latest news from the leading B2B online slots game provider which has recently been shortlisted at the SBC Awards in the category of Employer of the Year. The leading B2B online slots game provider has achieved industry recognition at the highest level.
This year, SBC Awards will take place on the final day of the SBC Summit Barcelona on Thursday, September 22, 2022, at The Palau Nacional in Barcelona.
The company stated: “This year is our 10th anniversary as a company, a remarkable opportunity to celebrate together in person. We’re looking forward to spreading and sharing endorphins with you all.”
Casino Secret Becomes AS Monaco’s Official Online Gaming Partner in Japan
Casino Secret, one of the fastest growing and innovative online casinos in Japan, has become the Official Online Gaming Partner of AS Monaco in Japan for the next two seasons.
By entering into a partnership with a company primarily focused on the Japanese market, AS Monaco is taking another step forward which will enable the Club to get closer to the football fans in the region.
Casino Secret and AS Monaco will jointly launch an exclusive digital campaign, featuring a series of high-impact content targeting the Japanese audience to celebrate the new partnership.
Jean-Emmanuel de Witt, CEO of AS Monaco, said: “We are delighted to welcome Casino Secret as our online gaming partner in Japan. AS Monaco is an iconic Ligue 1 club with a strong international dimension, and is enjoying growing interest in Japan notably due to the arrival of Takumi. We look forward to starting this new partnership with Casino Secret to grow our presence in Japan and to provide Japanese football fans with some unique jointly created content.”
Nadir Ounissi, Founder and CEO of Casino Secret, said: “Since our launch in 2018, Casino Secret brand has been growing exponentially in Japan and that has led us to win several awards voted by the community of players. In the past we worked with other partners in the football industry, now as one of the leading online gaming companies in Japan, it is logical to take a next step to associate with AS Monaco, a world-renowned club, with a strong digital audience of over 22 million supporters and a constant growth of this resonance. With Takumi Minamino’s presence in the AS Monaco team, we have a great opportunity to grow our respective Japanese communities in the next two seasons. We look forward to this collaboration.”
Gary Aurivel, COO of Casino Secret, said: “We’re excited to partner with AS Monaco. Emotion, surprise, and fun are the main keywords defining this partnership. This collaboration between the club where one of Japan’s top football players’ plays, and online casino will bring endless fun and excitement to our audience in Japan. We look forward to work with them to create exclusive content to our Japanese audience.”
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