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Checkd Group appoints Will Tyrrell as new Director of UK Media

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Checkd Group appoints Will Tyrrell as new Director of UK Media
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Fast-growing iGaming business Checkd Group has appointed sports marketing expert Will Tyrrell as its new Director of UK Media.

Tyrrell will lead the ambitious Group’s UK strategy as it aims to further boost its domestic presence through innovative partnerships with leading operators and media organisations.

Having founded online sports betting hub Oddschanger, which was acquired by Checkd Group in 2017, Tyrrell has since taken up roles including Head of Content and Head of Commercial at the company’s media arm Checkd Media over the past five years, before becoming Head of Marketing in 2021.

In that latest role he has been responsible for overseeing a series of successful marketing campaigns, including the award-winning partnership with Sky Bet and ITV7 for this year’s Cheltenham Festival.

His promotion to Director of UK Media is the latest in a series of key appointments made by Checkd Group as it aims to build on recent successes. These include Ben Warn being named as Checkd Group’s new Non-Executive Chairman and Paul Lowery’s appointment as Head of Sports earlier this year.

Checkd Group’s notable successes in recent months include the launch of US sports betting tips site FlashPicks, the Checkd Dev department’s delivery of its enhanced Sky Sports Fantasy Football platform ahead of the 2022-23 season, and the renewal for a third season of the Group Chat video campaign, a partnership between Checkd’s social brand Footy Accumulators and Betfair.

Alex Beecham, Managing Director at Checkd Media, said: “While we have made great strides already in the United States, the UK market remains a clear focus of ours as we aim to build on a series of successes in recent months and years. The Director of UK Media role is a key one as we aim to enhance our existing partnerships while also expanding to take advantage of exciting new possibilities domestically.

“Will has proven to be a major asset of ours in the five years he has been with us across, leading our teams within several important roles. His industry know-how and innovative approach will serve us well as we prepare to roll out our strategy ahead of a unique new football season.”

Will Tyrrell, Director of UK Media at Checkd Group, said: “The past five years at Checkd Group have been exciting both personally and for the wider company, as we have continued to develop new and existing partnerships.

“I am very much looking forward to taking on this new role, leading the UK strategy as we aim to continue to innovate in order to serve both our partners and our sports-mad communities with highly engaging content through a wide variety of channels.”

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SIS and Premier Greyhound Racing reveal improved greyhound race time schedule

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Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, and Premier Greyhound Racing (PGR), the media rights company supplier of greyhound racing to the betting industry and direct to viewers, have collaborated to offer a revised race time schedule starting from 20 May.

Designed to protect the long-term future of UK greyhound racing, the new schedule will see morning fixtures start slightly later – moving from 10.47 to 11.01 and 10.54 to 11.09. Additionally, there will also be a slightly later start time for some evening fixtures aimed at a retail audience, with the first evening fixture now starting at 18.08.

Commenting on the improved schedule, Terry Mahoney, Head of Business Development at ARC, said: “The new race times will help make it easier for customers to navigate busy racing schedules as well as improving operations trackside. We will continue to listen, monitor, and adapt schedules where and when needed as we move forward to deliver the best service possible for betting operators as well as punters.”

Paul Witten, Managing Director at SIS, added: “We are passionate about delivering a greyhound racing service that benefits all of the sport’s stakeholders. Together with Premier Greyhound Raxing, we have introduced a revised racing schedule that benefits operators and their customers.

“Our approach to greyhound racing is grounded in sustainability and flexibility. This collaboration with fellow service providers allows everyone to enjoy all the high-quality action produced on a daily basis from tracks across the UK and Ireland.”

SIS has long-term agreements in place with bet365, William Hill, Paddy Power and Betfred to deliver its greyhound content across UK and Irish retail and digital channels. SIS also promotes this content across dozens of leading international operators, as well as through SISRacing.tv.

PGR offers greyhound action, cards, video replays, results, news and info on greyhounds.attheraces.com, and regular live broadcasts on Sky Sports Racing. Premier Greyhound Racing is a joint venture between Arena Racing (ARC) and Entain, the global sports betting, gaming and interactive entertainment group. Between them, the two companies own nine of the 20 licensed British greyhound tracks and ARC manage the media rights for five independent tracks.

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PRAGMATIC PLAY HITS THE SWEET SPOT WITH FRUITY TREATS

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Pragmatic Play, a leading content supplier to the iGaming industry, has added Fruity Treats to its collection of clusters pays Slots. 

Five or more fruit symbols must connect horizontally or vertically to award a win in this vibrant 7×7 title, which features a variation of the popular multiplier spots mechanic. 

At the start of each spin, four marked spots of different colours take up random positions on the grid. If a win forms over a marked spot, a starting multiplier of 5x, 10x, 15x or 20x (depending on the spot colour) will be activated. Each time a winning combination lands on a marked spot after a tumble, the multiplier is applied to the win and then increases by its starting value.  

Hitting at least three candy scatters on a spin awards entry to the bonus game with 10 free spins. During the feature, which can be retriggered with five additional free spins, activated multipliers from marked spots do not reset between free spins, potentially leading to massive wins. 

Fruity Treats is the latest cluster pays Slot in Pragmatic Play’s multi-award-winning range, joining recent hit Sugar Rush 1000. 

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “The roaming multiplier spots feature in Fruity Treats sets it apart from other successful cluster pays Slots in the Pragmatic Play portfolio, with marked spots staying sticky in the bonus game for even greater win potential.” 

Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.         

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Kambi’s Festival of Sportsbook returns for fourth year

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Kambi’s Festival of Sportsbook returns in June with registrations now open for a two-day content series featuring speakers from across the Kambi Group and insights covering the full breadth of the industry.

Taking place between 4-5 June, the Festival will be comprised of online sessions taking in topics ranging from UX optimisation and harnessing AI to maximising a summer of soccer featuring both UEFA Euro 2024 and the Copa América.

Erik Lögdberg, Managing Director of Kambi Sportsbook, will open the Festival with a session entitled ‘Exceptional, everywhere: meeting the increasingly high standards of an evolving market’, discussing how operators can develop their sportsbook to navigate changing consumer habits and fragmenting markets.

Kambi’s Head of Legal and Regulatory Compliance, Victoria Fernandes, will also be joined by Partner Success Manager Sabrina Andrade for a Portuguese language session delving into Brazil and how local operators can compete in the soon-to-be-regulated market.

Gerard Starkey, Kambi Group’s SVP of Marketing & Communications, said: “We are excited to once again be welcoming the industry to Kambi’s Festival of Sportsbook, and we look forward to sharing the sportsbook insights and knowledge the event has become known for. As ever, the agenda features a broad range of sessions hosted by experts from across the Kambi Group, providing plenty to interest those working in or with the sports betting industry today.”

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