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Gaming Trends in the Middle East

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The Middle East is currently experiencing a gaming boom, which has been helped by the COVID pandemic. Gaming has now become one of the most popular pastimes for people of ages, whether on smartphones, PCs, or consoles.

Mobile gaming leads the way, with an estimated 25% growth in 2020, with the region having around 100 million users. This increase provides opportunities for governments and the private sector, as this form of entertainment sweeps the region.

Things are looking rosy in the Middle East for entertainment. It will be the first time the region will host the FIFA World Cup in November, and new gaming enterprises are being founded every day.

One major element is esports. The Saudi Sovereign Wealth Fund – PIF has invested $3bn in the sector. With a mix of buying teams, and investing in infrastructure, the Saudis believe the industry is only trending one way – up.

The Middle East is certainly positioning itself at the forefront of technological advancement. Besides gaming, blockchain technology is something of interest in the UAE and Saudi, as well as the Metaverse. It’s fair to say Gulf nations are investing in industries to diversify away from their reliance on oil and gas.

Many esports events are now being held in the Middle East too, Dubai to host POPC Live!, one of the biggest esports, comics, and YouTuber pop culture shows on the planet. Nevertheless, it doesn’t stop there. Dubai will also launch the Dubai esports festival in November 2022, to get an even larger foothold in the industry, and provide world-class facilities.

Besides popular esports games such as DOTA 2, Fortnite, and FIFA, other genres are also becoming increasingly popular in the Middle East. One of these is strategy games such as chess. Netflix series such as the Queen’s Gambit has helped the game become mainstream, as well as its simplicity to play.

In fact, strategy games are all the rage, competing to win and at the same time keeping your mind sharp. Surprisingly games like blackjack have seen popularity in recent years, especially online, as Arabs are able to access offshore sites, via a VPN and using cryptocurrency.

To help Arab players, comparison sites list all the best online casinos in one place, which provide customer support in English and Arabic. Moreover, Middle Eastern players are able to claim a generous welcome bonus to get started and read guides on how to play legally.

As the region is relatively young, it’s no surprise that gaming has skyrocketed in recent years. For example, in Saudi Arabia, 25% of the population is aged between 0 – 14, meaning games designed for children are big business. Some of the most popular titles include Roblox and Minecraft, with Saudi youth enjoying watching their favorite streamers on platforms such as Twitch.

Furthermore, the Middle East has produced plenty of homegrown talent. The most famous esports star is Msdossary, a Saudi native who’s a master at FIFA football. He currently plays for the esports team – Team Falcons and is the 2018 FIFA World Champion. In the esports world, he is considered a megastar, with over 350,000 followers on Twitter and 215,000 followers on Twitch. Msdossary is also close friends with the Crown Prince – MBS.

He’s somewhat of a poster child for the esports revolution currently occurring in Saudi Arabia. Many youngsters wish to emulate his accomplishments. It’s estimated that 89% of Saudi Arabians are gamers and by 2030, the industry should grow 50x. Therefore, Saudi Arabia will be a global hub for gaming and esports, with the future looking bright!

The upcoming trend of virtual reality (VR) is also gaining big investment in the Gulf States. The market has grown 43% since 2021, and Dubai is the hub for technology.

Dubai has experiences for both VR and AR that allow individuals to experience games in all different genres. In addition to gaming, the technology is used to take people on tours of the legendary skyline. One example of this is the VR park at Dubai Mall, which allows people to experience trips to be closer to their culture, heritage, and faith.

The future of gaming is exciting in the Middle East because of huge investment in the industry, as well as the young populace. It’s certainly one industry that will bring massive returns for the region in years to come. And with smartphones, more and more games are available to play, with some even locally developed. It sure is a good time in the Middle East for everything gaming.

Gaming

FBMDS’ First Ever Crash Game, Champion Tales, is Out Worldwide

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Get ready to witness the dawn of a new era in online casino gaming as FBMDS unveils the highly anticipated Champion Tales, the brand’s first ever non-traditional game available worldwide. Brace your players for an immersive gaming experience that will transport them across the globe, hand in hand with the legendary Mr Champion himself.

Champion Tales captures the essence of the emergent non-traditional gaming trend with its strategic betting rounds and monumental winnings. FBMDS’ new game merges top-notch technology with the brands’ expertise, creating a thrilling and immersive experience with high stakes for players and a safe choice for casino operators.

A distinctive non-traditional game with big prizes to award

Following a crash gaming logic, FBMDS’ release evokes players’ heart-pounding anticipation as the multiplier reaches new heights, requiring strategic decision-making and a thrilling rush to hit the ‘Collect’ button before it’s too late.

FBMDS has balanced gameplay mechanics to increase players’ chances of earning significant rewards, making it a lucrative choice for online casino operators. Furthermore, Champion Tales boasts a highly profitable RTP rate, surpassing competitors in the market.

But that’s not all. Champion Tales comes loaded with features designed to elevate the gaming
experience:

  • Autoplay: Players can choose how many rounds they want to play without any hassle, making continuous play even more convenient and enjoyable.
  • Auto Cashout: The Auto Cashout feature, where players can choose the value they want to cash out, minimizing mistakes or distractions that could impact their winnings.
  • Responsible Gambling: FBMDS prioritizes players’ safety with the responsible gambling feature, allowing players to set limits above or below their initial balance, preventing any unwanted excessive play.
  • Detailed Play History: A detailed play history feature ensures that players always remain safe and in control. They can review their past gaming sessions, bets and outcomes, promoting transparency and responsible gaming practices.

“Listening to our partners and clients was always the number-one priority during the creation process of Champion Tales,” the Director for FBM, Renato Almeida, said. “Since the crash gaming category has been getting a lot of popularity, we made sure we understood market needs to make sure our clients’ expectations and profitability rates were being met, while delivering an innovative solution able to provide players with an amazing gaming experience.”

A personalized crash gaming atmosphere

Champion Tales goes beyond colossal wins with its debut, offering a captivating Brazil-inspired tropical ambiance. Moreover, the game’s background, scenery and music can be customized to meet the needs of casino operators in diverse markets, cultural contexts and geographical locations.

This allows for an enriched gaming experience worldwide, whether by incorporating local landmarks, cultural references or regional music, to resonate with operators’ requirements, enhancing customer engagement and satisfaction.

In addition, clients can have their respective logos applied to the game’s flag, further aiding in branding. FBMDS maintains product localization as a priority by developing characters and backgrounds that resonate with the regions where partners operate and represent the seasonality of the market. This approach generates greater player identification, leading to increased retention and loyalty.

By developing mobile-friendly, cutting-edge and highly customizable gaming solution like Champion Tales, FBMDS proves once again its ability to deliver profitable and satisfying products for casino operators worldwide.

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Gaming

BlueChip Partners Expands to Bangladesh: Unlock New Traffic Opportunities

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BlueChip Partners is now welcoming traffic from Bangladesh. As the brand continues to grow, this new geographic expansion comes at a time when we’re prepared to tackle fresh market challenges. Our successful track record in the Indian, Canadian, and European markets made this expansion a logical next step.

The Bangladesh gaming market presents unique opportunities for BlueChip Partners and webmasters looking to benefit from this untapped domain.

With Bangladesh currently investing in its tourism sector and sports infrastructure and boasting a population of 160 million, there’s immense potential for new gaming ventures. The country’s commitment to enhancing its digital infrastructure and emerging focus on sports suggest a promising surge in betting popularity soon.

Given the nascent state of this market, there are diverse strategies to drive traffic. An array of sources can be utilized to achieve optimal results. Collaborating with BlueChip Partners ensures that this growth is complemented with lucrative rewards.

We offer our partners enticing deals, diverse profit models, and a comprehensive starter pack tailored for the target audience. The no negative balance carryover is a standout feature, allowing webmasters to experiment with different traffic strategies.

“Entering new markets is always an endeavor, particularly if they’re unfamiliar with gambling. But we’re optimistic about the growth potential. Armed with a top-tier product and our in-depth expertise, we’re poised to capture this market segment and ensure profitability for our partners. Now’s the ideal time to come aboard and dominate the market together!” — Bogdan Kuiantsev, Head of BlueChip Partners, commented.

BlueChip Partners is the exclusive affiliate program for BlueChip Casino & Sportsbook. Since its inception in June 2022, it has successfully collaborated with over 1000 partners, and the network keeps expanding. BlueChip Partners welcomes traffic from India, Canada, Finland, and Bangladesh across the Casino and sportsbook verticals. For us, the quality of cooperation always trumps sheer numbers. This philosophy underpins our commitment to forging lasting, mutually beneficial partnerships ensuring flexibility in offers, calculations, and tailored materials.

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Gaming

AdInMo powers-up to advance player-first in-game advertising

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AdInMo, the mobile in-game advertising platform that gets brands into games in a way that players love, has expanded its product team with the appointment of Samuel Siqueira as Director of Data Science and Meraj Kunarajah as Strategic Advisor. Both come from DSP MediaMath and boast years of adtech and buy-side expertise.

The appointments are timed perfectly as AdInMo’s platform pulls further ahead to enrich both its targeting and pioneering audience insights. Its big data solutions are already helping brands and agencies innovate with non-interruptive in-game ad formats while navigating user-tracking changes in the programmatic ecosystem.

Joanne Lacey, COO, of AdInMo said: “In-game advertising is the most innovative emerging ad format because it offers context, audience diversity and incremental reach. AdInMo already collects billions of contextual and behavioural first party data signals to better understand different player audiences that can be reached via mobile games.

Sam and Meraj’s data and buy-side expertise will help us build out our measurement and addressability solutions that are so crucial for advertisers as the clock ticks on cookie deprecation. We are delighted to welcome them both to Team AdInMo.”

Samuel will be responsible for AdInMo’s player insights strategy and will be part of the team focused on data management and reporting, helping brands target the right audiences in a privacy-first way through in-game advertising.

Meraj, former Senior Director and part of the EMEA Leadership Team at Mediamath, is helping AdInMo hone its product and market strategy to meet the buy-side expectations of brands, agencies and DSPs when it comes to emerging ad formats while also championing AdInMo’s player-first purpose.

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