Innovative live dealer and betting games studio BetGames has signed its latest deal in Africa, by agreeing to supply the rapidly expanding Sahara Games Technology Corporation.
As part of the latest deal, BetGames has enhanced Sahara Games’ land-based offering by integrating its renowned product portfolio, including popular lottery titles Lucky 7 and Lucky 5 and the exciting Wheel of Fortune game.
Since its inception, Sahara Games has enhanced its position in the quickly growing African market. The operator runs successful operations in several key regions, and its provision of an optimal product mix for players is key to its accomplishments.
The latest deal sees BetGames further enhance its presence in important markets with the collaboration already live, delivering BetGames’ content to over 300 retail locations in Kenya, Uganda, Nigeria and Mozambique.
Commenting on the deal, BetGames’ VP Sales, Africa, James Everett said: “We’re delighted to have reinforced our position in Africa, with this latest deal seeing us grow in four markets.
“Since its launch, Sahara Games has established itself as a fantastic operator, offering a host of sports-betting and casino products – with our content now adding to its thrilling collection.”
Mathew Halloran, COO at Sahara Games, added: “We’re excited to have reached an agreement with such a prominent name like BetGames, the company’s presence in Africa speaks for itself.
“Striving to maintain the Sahara Games brand as a market leader, we always look to integrate the best in class, and we’ve done just that by taking on BetGames exciting collection of lottery games.”
After a hugely successful 2021, the latest agreement sees BetGames expand its global presence. Having recently rebranded, the company has recorded a surge in engagement as a result of its enhanced Lotto Reloaded studio.
BetGames’ latest flagship product is authorised across several key markets including those governed by the UKGC and MGA, whilst also satisfying the regulatory requirements in a variety of South African jurisdictions.
Twain Sport debuts in Africa with major Betway agreement
Short-form live sports brand maintains impressive launch momentum with latest tier-one deal
Twain Sport, the newly launched live sport vertical from the Hybrid Sports League and BetGames, is set to make its landmark debut in Africa thanks to a new partnership with Super Group-owned Betway.
The revolutionary hybrid sport product will be available to Betway’s significant customer base in the leading South African market as well as across the continent where the major brand operates.
The launch is set to bridge the gap in demand for increased live sport with high-frequency entertainment, which is in strong demand from the next-gen player, with Twain Sport already proving hugely popular.
Partner company BetGames has long enjoyed an impressive foothold across regulated African markets, with the SBC Award-winning studio’s instrumental heritage providing a crucial platform for Twain Sport’s fast-growing popularity.
Twain’s Sport’s launch offering, T-Basket, is the first that will hit the market, delivering head-to-head basketball tournaments every hour and a match every three minutes, totalling 6300 monthly.
African bettors will have a wealth of betting markets available to them to enhance the experience, via an intuitive mobile-first designed UI, with the initial launch expected to attract multiple audience demographics.
T-Basket features professional athletes competing head-to-head to score the most points in 60 seconds. With eight players in a tournament and a new game every three minutes, a full tournament experience is broadcast in just one hour with 14 tournaments and many hours of action every day.
Commenting on the deal, BetGames’ VP Sales, Africa, James Everett said: “Africa as a whole is a hotbed for sports betting and the Twain Sport proposition is perfectly suited to match the rapidly-growing demand for contemporary entertainment in the space.
“We expect T-basket and then T-kick to make a real impact with Betway. As one of Africa’s most trusted names in betting we couldn’t have hoped for a higher profile partner to get started with – the opportunity this represents cannot be understated.”
Mark Rowles Head of Marketing at Betway, added: “We’re excited to launch the Twain Sport offering across our African markets and look forward to seeing the traction of this innovative new feature across our existing offering”
Following the success of T-basket, the exciting supplier brand will compound its impact with a further new sport in Q1 2023 when T-kick makes its debut in the famously football-mad continent and all other markets where it is currently live.
Twain Sport delivers a similar sporting schedule to Esports and Virtual Sports and offers best-in-class integrity measures using Sportradar’s Fraud Detection System. This sits alongside stringent anti-match fixing protocols, providing operator partners with the world’s very best protection.
Bitville Gaming South Africa Expands Its Product Bouquet through TVBET
B2B provider of live games TVBET acquired a certificate of suitability in the province of the Western Cape, South Africa. It has also undergone integration into the Bitville Iframe Solution and has passed BMM testing for all nine provinces in South Africa. TVBET is a live Games provider and is, therefore, able to render its live lottery and numbers games in all of South Africa’s jurisdictions.
TVBET is ecstatic to bring fresh content to SA and in doing so extending its footprint into South Africa. Bitville Gaming is a well-established B2B Igaming Platform, Aggregated Products, Bespoke Lottery and custom software solutions company.
Emily Asava, TVBET Business Development Manager in Africa, states: “TVBET continues its cooperation with Bitville Gaming, and we are happy to reach new achievements within our partnership. Getting the license by WCGRB confirms our straight decision to expand in Africa and deliver our products to new markets in the region. And we’re happy to do that together with Bitville Gaming.”
Bitville Gaming CEO Andrew Von Hoesslin says: “It’s exciting to have the opportunity to work for Bitville Gaming South Africa, a company that is dedicated to keeping content relevant and fresh. The Company prides itself on being a Level II BBBEE manufacturer in SA; in addition, we are striving to keep the online and retail products fresh and new, so we don’t find ourselves in a space where the one market cannibalises the other and TVBET is one of those products that effectively helps secure this. If we don’t ensure that we preserve our land-based betting shops and keep them financially profitable by bringing exciting retail content, it will have a negative impact on the economy in South Africa. TVBET has wonderful retail and online content, so you could say it’s the best of both worlds.”
Entain Launches Bwin in Zambia
Entain, the global sports betting, gaming and interactive entertainment group, has announced the launch of bwin, its leading sports betting brand, on the Zambian market. Customers in Zambia will now be able to access a wide range of sports betting and casino offers.
“We are thrilled to enter the Zambian market which has one of the most highly regarded regulatory environments on the African continent. It was an obvious destination for our first launch in Africa given its stable economic and regulatory framework, which provides a great platform for growth. We are extremely confident that our new Zambian customers will love the unparalleled bwin brand experience with its exciting line-up of thousands of betting markets and hundreds of games,” bwin Africa Chief Marketing Officer Spencer Okach said.
bwin is the Official Partner of both the UEFA Europa League and Europa Conference League as well as the Official Partner of the German Football Association and national team.
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