Connect with us

Latest News

Why studios need to promote their games

Published

on

Why studios need to promote their games
Reading Time: 3 minutes

 

Elliott Resnick, Head of First Look Games, says that due to the highly competitive nature of the industry studios need to get their games in front of players if they are to succeed in the long term

Slot studios are fighting for operator attention in a highly competitive marketplace. There are literally hundreds of developers pushing thousands of games with endless new titles launching every month. So being heard above the noise made by rivals is a vital key to success.

Developers also face fierce competition when it comes to directing players to their games. Operator lobbies are stocked with thousands of titles, with game positioning often the difference between whether a title sinks or swims.

But what if affiliates could not only fulfil their traditional objective of new traffic to operators but also drive awareness of a studio’s content and have players specifically look for the game regardless of where they are positioned in casino lobbies?

To do this, studios must promote their games to players as well as operators, but that isn’t easy given developers take a small proportion of the revenues made on their slots. Above-the-line marketing is simply not an option for the majority of studios, so they have to look to other ways of gaining the attention of operators and players.

But due to the expensive nature of traditional game development, and the time it can take to bring a slot from concept to market (this can take anywhere from four to twelve months) studios must not leave game discovery to chance and instead proactively promote each of their most anticipated titles.

It is also important for studios to provide operators with easy access to information and assets about their games, not just for the purpose of selling their titles but also for other areas such as inclusion in the operator’s marketing and CRM. Without this, developers are missing the final but crucial step in launching their game – which is proactively letting players know about it.

This has led several studios to partner with slot streamers but while that now hangs in the balance pending Twitch’s upcoming announcement on 18 October, others are leveraging the incredible reach that traditional affiliates can provide. But striking partnerships with publishers can be labour intensive – something that already stretched teams have little time to dedicate to unless they hire someone dedicated to affiliate outreach pretty much full-time.

That is where First Look Games comes in, providing the world’s first platform that directly connects studios with all registered affiliates in the iGaming space who regularly craft detailed new game reviews designed to generate referrals to one or more online casino partner.

A publisher’s access to First Look Games is free, allowing all game studios to deploy finished/approved creative packs direct to an entire affiliate community within minutes. It puts the power in the developer’s hands, giving them control over the information and assets they share, and when they share them.

Affiliate marketing allows studios of all sizes to put their games in front of players and potentially build anticipation around future releases. For established studios that have highly sought-after content coming, affiliate marketing can drive large numbers of reviews along with significant awareness that a new game is set to land. For small studios starting out, it can make a difference between being prioritised for an operator integration or being left out. For those in the growth phase, game promotion can assist with realising greater ROI.

Studios can additionally use the feedback they receive from affiliate game reviews to guide future slot development by understanding what has and has not hit the mark with the player community. This feedback is incredibly valuable.

What’s more, affiliates are very cost-effective when compared to other forms of B2C marketing and can help studios to reverse engineer interest in their games where reviews are strong and the audience has a clear appetite for their content.

But right now, studios are not maximising the potential that affiliates provide. The studio-affiliate relationship is still relatively new which is why this marketing channel can be overlooked in terms of the value it can deliver.

First Look Games has been designed to do much of the heavy lifting on behalf of the studio, providing them with access to more than 800 approved publishers with their combined reach being more than 20 million players around the world.

Studios simply upload game information and assets to their dedicated library, and then our network of approved affiliates can access these files and use them to produce content such as game reviews or video content. The entire platform has been designed to be easy to use by any member of a studio’s team.

Despite this, we often find the studios do not know where to position us within their business – sometimes we are seen as a marketing resource, other times as a tool to support the commercial team. We can be both, but it shows just how new this area of game promotion is.

Over time this will change, especially when studios start to see the incredible success their rivals are having in the affiliate space by unlocking more of the potential in their games.

Getting any title in front of more of the right people is simply good business and in such a competitive market, that can be the difference between a studio succeeding or failing.

Latest News

Week 39/2023 slot games releases

Published

on

Week 39/2023 slot games releases
Reading Time: 6 minutes

 

Here are this weeks latest slots releases compiled by European Gaming

Players are being given the opportunity to travel back in time to the ice age in the latest slot from in-demand provider, Booming Games. Those who can brace the icy winds of Mammoth Tundra will come face to face with beasts and potentially big wins. Players must trek across the frozen reels – which take the 5×3 format – and keep their wits about them at all times. Not only can Woolly Mammoths cross their path, but so too can sabre tooth tigers and other wild animals.

 

Don your best disguise and adopt a cunning alter ego in a bid to nab the museum’s prize assets in Crown Heist, REEVO’s latest classic low-volatility jewel-themed game. Based on a proven maths model and appealing to new players who enjoy frequent wins and a swag-bag full of free spins, Crown Heist is a 5×3, 25-payline slot overflowing with jewel-encrusted free spins.

 

Habanero has launched Meow Janken, its newest slot with an inter-galactical theme, based on the classic Rock-Paper-Scissors game. Players take off on a thrilling journey across the galaxy in this captivating one-line game, with the task of beating Janken at Rock-Paper-Scissors – the most compelling aspect of this epic voyage. If a player is lucky enough to beat Janken in a Rock-Paper-Scissors tussle, any win is multiplied by x9 with a tie multiplied by x2.

Habanero propels cats into outer space in its latest release Meow Janken

 

Step into Aztec SuperTracks™, the latest game release from Raw iGaming, the studio on a mission to blast industry monotony out of the sky. In this unique 9×7 experience, an adventure unfolds filled with warriors, gods, and epic win potential! Aztec SuperTracks follows the journey of four heroes as they seek to discover special offerings to appease their angry gods and preserve world order. They are helped on their way by RAW’s innovative SuperTracks® pay mechanic opening a treasure trove of power-ups, gems and bonuses along its path.

Calling all intrepid players. RAW iGaming launches Aztec SuperTracks™

 

Greentube, is presenting players with a deathly yet cheerful adventure in its latest release Cash Connection™ – Candelas de los Muertos™ – Señorita Suerte. The scare-filled slot, which has a Mexican Day of the Dead theme, fuses together winning destiny and mystical features, as players bid to unlock the riches of the Grand Jackpot.

 

reentube sends a chill down the spine with Cash Connection™ – Candelas de los Muertos™ – Señorita Suerte

 

Feel the gentle embrace of nature with Endorphina’s 6-reel, 5-row slot – Fresh Crush! Embark on a hiking adventure through steep mountain trails and thick forests scattered with some of nature’s finest fruits! Climb the tallest mountains, enjoy the scenery as the sky changes from peaceful blue to majestic gold and find the real diamond before the sun sets!

Endorphina- Our New Slot FRESH CRUSH is here !

 

Introducing 100 Sevens from Apparat Gaming, the developer of slots with a German accent. As the name suggests, this title is all about the numbers 100 and seven – and here’s why… 100 Sevens is set across five reels and four rows, with 100 paylines active. That’s right, 100 paylines active. In this classic fruit-themed game, neon lights guide the way to sparkling wins with Double Wild symbols.

Reach for the big win stars in 100 Sevens from Apparat Gaming

 

Armadillo Studios has released its latest slot title Surging 7s. This game is a classic fruit-themed slot with 6×4 reels, low to medium volatility, colourful visuals and the all-time-favourite 7s. Landing three or more adjacent stacks of 7s triggers Surging 7 Multipliers, which creates a random multiplier to boost wins. When four or more Link Bonus Coins land anywhere on the reels, coins will either change colour and reveal corresponding Prizepot colour wins, or award random credits.

 

Everygame Casino is taking players on a pirate adventure with its new Legend of the High Seas slot game from Spin Logic. With Wilds that double wins and Scatters that TRIPLE wins, there’s plenty of booty to be won in this full-featured new game. Pirates, parrots, treasure and treasure maps spin on the five reels of this high volatility game. When Wilds appear in a winning combination they double the payout.

Everygame Casino’s New Legend of the High Seas Pirate Slot

 

Get ready for Stakelogic’s next page-turner with the release of Book of Jones – Golden Book. Players can embark on a thrilling adventure that transports them to a world of ancient secrets and incredible treasures. As players delve deeper into the mysteries of this five-reel, three-row, 10-payline slot, they will want to keep their eyes peeled for the Book Symbols that can land at any time during the base game. If three Book Symbols drop, 10 Free Spins are awarded.

Delve into a big win story with Book of Jones – Golden Book

 

3 Oaks Gaming, has released Black Wolf 2: Hold and Win – a howling hit title boosted by the addition of the Fortune Slide feature, awaiting to be hunted down by players. In this 5×4 follow-up to Black Wolf: Hold and Win, users trek into a moonlit wilderness to uncover surprises in this feature-rich slot, including the Fortune Slide mechanic, which is active during the Bonus Game.

Embark on a chilling adventure in 3 Oaks Gaming’s Black Wolf 2: Hold and Win

 

Kalamba Games focuses on player personalisation in its gemstone-inspired release Diamond Supreme Hold and Win. Influenced by retro AWP machines, symbols are represented by iconic bells, cherries and bars. Wilds up the win potential by substituting for all base game symbols making it easier to create a winning combination across the slot’s 20 paylines.

Kalamba Games releases a bejewelled classic with Diamond Supreme Hold and Win

 

Wazdan, has given the Extremely Light treatment to the latest leading game in its portfolio in Hot Slot™: 777 Cash Out Extremely Light. By creating a version of its top-performing title with light and more elegant graphics, the new slot becomes energy efficient and optimised for players on mobile devices, prolonging the gaming experience with less battery drain.

Wazdan adds a further Extremely Light version to its collection with Hot Slot™: 777 Cash Out

 

Blueprint Gaming’s mastery of the oceans and all its bounty returns for an anticipated sequel with Crabbin’ for Cash Extra Big Catch Jackpot King. The familiar charm and aesthetic of the original game’s backdrop are back with colourful crustaceans consuming the screen as the fisherman helps players with a host of features and the iconic Jackpot King progressive jackpot system.

 

Red Rake Gaming, has added Triple Irish to its extensive range of games. An exciting video slot with 5×3 reels and 20 paylines that immerses players in Ireland’s rich folklore and tradition, where three key elements trigger a journey full of opportunities and wins.

The luck of the Irish comes to Red Rake Gaming with the release of Triple Irish

 

Gaming Corps invites players to the best ramen joint they will ever visit with the release of slot game Ramen Puzzle. This is an instant win game, made up of a grid of 25 tiles, which either conceal ramen bowls or leftovers. Players can savor Ms. Kawai’s delicious, sparkling ramen to their heart’s content as they open bowl after bowl.

 

Continue Reading

Gaming

FBMDS’ First Ever Crash Game, Champion Tales, is Out Worldwide

Published

on

Reading Time: 2 minutes

 

Get ready to witness the dawn of a new era in online casino gaming as FBMDS unveils the highly anticipated Champion Tales, the brand’s first ever non-traditional game available worldwide. Brace your players for an immersive gaming experience that will transport them across the globe, hand in hand with the legendary Mr Champion himself.

Champion Tales captures the essence of the emergent non-traditional gaming trend with its strategic betting rounds and monumental winnings. FBMDS’ new game merges top-notch technology with the brands’ expertise, creating a thrilling and immersive experience with high stakes for players and a safe choice for casino operators.

A distinctive non-traditional game with big prizes to award

Following a crash gaming logic, FBMDS’ release evokes players’ heart-pounding anticipation as the multiplier reaches new heights, requiring strategic decision-making and a thrilling rush to hit the ‘Collect’ button before it’s too late.

FBMDS has balanced gameplay mechanics to increase players’ chances of earning significant rewards, making it a lucrative choice for online casino operators. Furthermore, Champion Tales boasts a highly profitable RTP rate, surpassing competitors in the market.

But that’s not all. Champion Tales comes loaded with features designed to elevate the gaming
experience:

  • Autoplay: Players can choose how many rounds they want to play without any hassle, making continuous play even more convenient and enjoyable.
  • Auto Cashout: The Auto Cashout feature, where players can choose the value they want to cash out, minimizing mistakes or distractions that could impact their winnings.
  • Responsible Gambling: FBMDS prioritizes players’ safety with the responsible gambling feature, allowing players to set limits above or below their initial balance, preventing any unwanted excessive play.
  • Detailed Play History: A detailed play history feature ensures that players always remain safe and in control. They can review their past gaming sessions, bets and outcomes, promoting transparency and responsible gaming practices.

“Listening to our partners and clients was always the number-one priority during the creation process of Champion Tales,” the Director for FBM, Renato Almeida, said. “Since the crash gaming category has been getting a lot of popularity, we made sure we understood market needs to make sure our clients’ expectations and profitability rates were being met, while delivering an innovative solution able to provide players with an amazing gaming experience.”

A personalized crash gaming atmosphere

Champion Tales goes beyond colossal wins with its debut, offering a captivating Brazil-inspired tropical ambiance. Moreover, the game’s background, scenery and music can be customized to meet the needs of casino operators in diverse markets, cultural contexts and geographical locations.

This allows for an enriched gaming experience worldwide, whether by incorporating local landmarks, cultural references or regional music, to resonate with operators’ requirements, enhancing customer engagement and satisfaction.

In addition, clients can have their respective logos applied to the game’s flag, further aiding in branding. FBMDS maintains product localization as a priority by developing characters and backgrounds that resonate with the regions where partners operate and represent the seasonality of the market. This approach generates greater player identification, leading to increased retention and loyalty.

By developing mobile-friendly, cutting-edge and highly customizable gaming solution like Champion Tales, FBMDS proves once again its ability to deliver profitable and satisfying products for casino operators worldwide.

Continue Reading

Latest News

Hub88’s Mark Taffler Taking to the Ring to Support Oliver’s Wish Foundation at the SBC Charity Boxing Championship

Published

on

Reading Time: < 1 minutes

 

Supplier’s Commercial Director to don the gloves at prestigious industry charity event

Mark Taffler, Commercial Director for Hub88 and Bombay Group, is joining an industry lineup to compete in a white-collar boxing match at this year’s SBC Charity Boxing Championship fundraising event.

Taffler, who is being sponsored by One.io, whom is part of the Yolo Investments’ portfolio, will face SMPL Consulting’s Director Simon Pilkington in the opening bout of the night to raise money for three charity organisations.

Hub88 will be hosting a VIP table at the event, which was set up by SBC in partnership with Oliver’s Wish Foundation.

Over 500 industry representatives will be in attendance for an evening of boxing on November 10, with a blend of fierce competition and camaraderie taking place at the luxurious Hilton Hotel in London.

Last year’s event raised a staggering £152,000 and was donated to the Oliver’s Wish Foundation and its amazing partner charities Chestnut Tree House, Cystic Fibrosis Trust and SUDC UK.

“Mark’s fantastic work so far will be rewarded in the boxing ring and we look forward to seeing how he gets on against his fierce competition Simon when the action unfolds,” the Head of Hub88, Ollie Castleman, said.

“Ultimately, the goal is to raise money for a great cause and, following the success of last year’s event, we are delighted to play a part in the 2023 instalment of the SBC Charity Boxing Championship.”

Continue Reading
Advertisement

GambleDex

Advertisement
EveryMatrix


Trending

Get it on Google Play

EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2023 - European Gaming is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.