Global esports organisation, Gen.G Esports, and global sports marketing agency, SPORTFIVE, today announced the launch of a new multi-year strategic alliance to grow and strengthen the esports organisation’s commercial portfolio.
As its lead commercial representative, SPORTFIVE will work together with Gen.G to build a competitive internationalisation strategy and support the commercial development of its esports and gaming initiatives. With over 30 years of proven performance in Asia, a vast network of brands globally, paired with decades of local expertise in the different markets, SPORTFIVE is well placed to help create and grow long term value for all of Gen.G’s stakeholders and deliver integrated sports marketing solutions for all parties. As part of this mandate, SPORTFIVE will be responsible for marketing all of Gen.G’s commercial rights, including securing long-term partnerships and managing sponsorship engagements with like-minded brands in its key markets.
Ranked #8 in the 2022 Forbes list of the world’s most valuable esports companies, Gen.G owns and operates top, global championship-winning teams in titles such as League of Legends (LoL), NBA 2K, Fortnite, Valorant, Overwatch and PUBG. With seven teams spreading over three countries, Gen.G adopts an international, market-crossing strategy to grow their global reach and establish a strong presence in their major esports markets – South Korea, the United States, and China.
With the goal of building a global, inclusive, and cross-cultural community through esports and gaming, the partnership with SPORTFIVE signifies Gen.G’s continued commitment to serving fans and athletes at all levels, and maximising engagement opportunities in and beyond competitions.
Martin Kim, CRO of Gen.G said: “We are thrilled to team up with SPORTFIVE to boost our commercial efforts in the market. With our cross-market focus, it is perfect to partner with an internationally-renowned agency like SPORTFIVE and leverage on its sales expertise and extensive global network to identify the right partnership opportunities for our esports teams and gaming portfolio. We believe this partnership will allow us to explore new boundaries and develop unique concepts to connect with our audiences, and propel our Gen.G brand to the next level.”
Gyllensvard, Eike Gunnar, President, Global Esports Partnerships at SPORTFIVE, said: “SPORTFIVE is proud to be selected as the lead commercial partner of Gen.G, a leading global esports organisation with one of the most exciting rosters of esports teams and gaming talents. The global esports market revenue is growing exponentially every year, with a major segment attributed to sponsorships. More and more non-endemic brands are also realising the attractiveness and popularity of esports as a marketing opportunity, especially when engaging with the younger demographic. As such, we are thrilled to be teaming up with Gen.G in these exciting times, to optimise their commercial potential and maximise value for their avid global gaming audience.”
Gen.G has won seven global championships to date. Most recently, Gen.G’s LoL team clinched their first-ever LoL Champions Korea (LCK) championship title, after defeating T1 in the grand finals of the 2022 LCK Summer Season. This has enabled Gen.G to claim Korea’s first seed for the LoL World Championship 2022 which kicked off on 29 September.
Williams Esports Announces eNASCAR Driver Line-up and New Livery
Williams Esports has announced that they have retained both their drivers ahead of the forthcoming eNASCAR Coca-Cola iRacing Series 2023 Series.
Donovan Strauss and Vicente Salas will look to continue their progression in eNASCAR after a solid first season representing the team. Strauss was the 2022 eNASCAR Rookie of the Year after his consistent performances secured him automatic qualification for the 2023 season, while Salas qualified from the eNASCAR Road to Pro Contender Series, winning the first race of the series at Phoenix in early November.
The eNASCAR team will be sponsored again by Duracell, with a custom livery showcasing the iconic coppertop of a Duracell battery. Contested over twenty rounds, this year’s Championship will be streamed live on the Williams Esports Twitch channel for each race. The first event is to be held at LA Coliseum on January 31.
Steven English, Director of Esports at Williams Racing, said: “We are delighted to welcome back both Donovan and Vicente after a great first season with the team which saw a number of top 10 finishes for both drivers.
“It is now time for us to go from strength to strength in the series and show our credentials as one of the best teams in the competition. I have full faith that this will be a standout season for the team.”
Vicente Salas, eNASCAR Driver at Williams Esports, said: “I feel more prepared than I’ve ever been for this year. Running contender helped me learn what I need to do better and it showed me I can really run up front. Consistency and playing the long game will be key. I feel blessed to return to Williams Esports and I cannot wait to get after it.”
Donovan Strauss, eNASCAR Driver at Williams Esports, said: “I’m very honoured to have another shot with Williams Esports in the eNASCAR Coca-Cola iRacing Series in 2023.
“The biggest thing I’m focused on this year is my mental game. If I can stay on the right track with that, I have hopes of contending for the playoffs. I’m looking forward to continuing to improve my craft in the series and bring in good results for our team in 2023.”
UKETC Announces Leadership Changes
The UK Esports Team Committee (UKETC), a collective of UK based esports teams, formed in 2021 as a committee of like-minded individuals, with the aim of progressing and growing the UK esports industry, and representing the voice of teams within wider industry discussions, has announced a change of leadership with immediate effect.
Daniel Chung (COO and co-founder of MNM Gaming) and Jeff Simpkins (COO of Resolve Esports) have been voted by the Committee to the roles of Chair and Vice Chair respectively, for 2023.
Daniel and Jeff are both founding members of the UKETC, and their experience with their respective organisations as well as seeing the development and growth of the UKETC since its creation will be beneficial going forward.
Oliver Weingarten and Stuart Brown have now stepped down from their roles as Chair and Vice Chair respectively. However, they will both remain members of the Committee.
“It was a privilege to be initially elected to Chair by my peers, and I feel in a short space of time we have shown that the teams can work together for a common goal – to improve the infrastructure of esports. There is a lot more work still required, many issues to be tackled, but the foundations are in place and I know that Dan and Jeff are well placed to continue to make strides, and will have the full support of all the members,” said Oliver Weingarten.
“It’s an honour to be elected by my peers to represent the UKETC as the Chairman. Olly and Stu have done a fantastic job moving the UKETC’s forwards to reach our goals. With Jeff taking on the role of Vice Chair, we will continue to build on the UKETC and improve esports for UK teams,” Daniel Chung said.
Results: 2023 Northern Cape Online Championships
Even with load shedding causing frustration among both athletes and officials alike, Mind Sports South Africa (MSSA) was able to still host a verys successful championship were all participants were able to compete and, most of all, have fun.
With the “competent” South African government stating that South Africa will have load shedding for the next two years, MSSA is already reviewing its policies in regard to load shedding and its online championships.
Load shedding has a huge impact on esports, and may end up causing online console and pc gaming to become elitist as only those who are substantially financially advantaged will be able to compete. It may also result in mobile esports becoming more popular.. A continuous and consistent electricity supply is vital to South Africa developing as a major esports nation.
Nevertheless, MSSA is more than happy with the results from the 2023 Northern Cape Championships.
There were no less than seven (7) provinces represented, and more importantly, there were more females participating since 2020. Of the 22 athletes who earned Provincial Colours, 7 of such athletes are females.
Special mention must be made of Karli Roodt (Middelburg Hoërskool) who is the first female champion in the esports title of Rocket League to earn Mpumalanga Provincial colours. Karli also qualifies for National Team Trials, and may very well end up in the National Squad and/or Protea Team.
The female esports team, VYBN Females, also had a good showing in the CSGO esports title. The team has now earned Provincial colours as well as qualifying for National Team Trials, and may very well end up in the National Squad and/or Protea Team. Of course, CSGO is just one of the six titles which MSSA has entered to contest at IESF’s 15th World Championships.
IESF’s 15th World Championships will be played to the following titles:
- Counter-Strike: GO (CSGO)
- Counter-Strike: GO (CSGO) – Female division
- DotA 2
- Mobile Legends, Bang Bang
- Tekken 7
The winners of the 2023 Northern Cape Online Championships are:
|Title||Name of player/team||Club||Colours awarded|
|Clash of Clans||Martin Venter||Hoër Volkskool Potchefstroom||North West|
|Clash Royale – Premier||John Kim||Middies||Mpumulanga|
|Clash Royale – Premier – Female||Leone Loftus||Masters of Mind Sports||Free State|
|Clash Royale||Tshwarelo Tshwane||Knights Mind Sports Club|
CS:GO – Premier
|Josh Chapman||Western Cape|
|Sebastian Montoya-Pelaez||Western Cape|
|Michael de Villiers||Western Cape|
|Josh Orelowitz||Western Cape|
CS:GO – Premier – Female
|Paula van Vuuren||Western Cape|
|Rialet van Jaarsveld||Gauteng|
|FIFA 23 – Premier||Antonie Botes||Hoër Volkskool Potchefstroom||North West|
PUBGM – Premier
|Sulaimaan Musthan||KwaZulu Natal|
|Richard Henry||Eastern Cape|
|Rocket League – Premier||Nick Matzopoulos||ZAG Academy||Western Cape|
|Rocket League – Premier – Female||Karli Roodt||Middies||Mumulanga|
|Rocket League – High Schools||Maree van der Merwe||Hoër Volkskool Potchefstroom|
|Tekken 7||Jonathan Brown||Team Playbell||Western Cape|
|Sportsmanship Award||Desiree Botha||Middies|
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