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First Look Games rolls out White Label Client Area


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Popiplay takes First Look Games White Label Client Area
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Studios can quickly and easily launch a fully customisable Client Area to showcase their titles to operators and their casino managers

First Look Games, the platform that directly connects slot studios and affiliates for the purpose of game promotion, has expanded its product offering to include a comprehensive White Label Client Area.

The White Label Client Area is based on the powerful First Look Games (FLG) platform but has been further developed to support operator access and asset delivery.

One of the greatest challenges that comes with building a client game lobby is the sheer volume of storage required. Studios need to upload game sheets, large assets, images, videos and even demos of the game, and this takes up a lot of data.

The FLG White Label Client Area has been tested with up to 30TB of allocated space and 800,000 active files. It can support individual file sizes of 10GB, even with the platform sitting behind Cloudflare’s cutting-edge cybersecurity defences.

Security is taken a step further with only logged-in users able to access and download hosted files and segmentation available on users as the studio wishes.

Given the highly competitive nature of game development and the need for studios to stand out from their rivals, the FLG White Label Client Area has been built to be highly flexible and to offer extensive customisation so that studios can leverage their brand and identity when showcasing their games.

It also offers the option to bring in custom functionality such as single sign-on via Oauth/Open ID or a third-party provider to deliver the best possible user experience while still ensuring the highest levels of security. It can be hosted in any data centre in any country upon request.

Customisation does not end there. The FLG White Label Client Area is fully compatible with custom End User Licence Agreements on a per-game basis, allowing the studio to set up different EULA checks for specific games such as branded slots.

Finally, it provides a huge amount of data regarding downloads and popularity of particular games that studios themselves rarely have the development resources to include, allowing marketing and commercial teams with access to valuable information.

Tom Galanis, Managing Director at First Look Games, said: “A client game lobby acts as a shop window for operators and their casino managers, allowing them to see the studio’s slots and accompanying information, access marketing assets and even demo the games.

“But building a client area from scratch is rarely quick and normally pulls development resources from other projects. The First Look White Label Area is a ready-to-roll-out solution that allows studios to showcase their titles effectively and efficiently.

“Of course, it comes with the added benefit of having the option to automatically sync with our main First Look Games platform, allowing studios to unlock the full value of our growing suite of products and services seamlessly and easily.”

Affiliate Industry

Slots Temple Launches Real-Money Slots Tournaments

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Slots Temple Launches Real-Money Slots Tournaments
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Slots Temple is the only affiliate site offering tournaments for cash prizes in the UK

Leading free online slots platform and affiliate marketing site Slots Temple has begun offering paid-for slots tournaments to complement its existing range of free-to-play competitions with cash prizes.

Now, for small, affordable buy-ins, players can compete against each other to climb a live leaderboard based on wins,
consecutive wins/losses and hitting big win multipliers.

There will also be spot prizes for lower positions to ensure the excitement lasts right to the end of the tournament.

The paid-for tournaments will allow Slots Temple to offer bigger prize pools and deeper payout structures, but there is no obligation to buy in. Fans of free-to-play tournaments will still be able to enjoy the same range of free games boasting big cash prize pots for absolutely no outlay whatsoever.  

Slots Temple became the first UK affiliate marketing site to offer cash prizes for free tournaments last year, after it was awarded a license to do so by the UK Gambling Commission. With these competitions proving to be wildly popular, the new buy-in tournaments were the next logical step on the roadmap, says Fraser Linkleter, CMO at Slots Temple.

“Bigger prize pools add even more stickiness to the site and attract new players, which should swell the prize pools even further. So, it’s about adding an extra layer of excitement. But at our core, we remain the go-to destination for fun free slots play,” Linkleter said.

Slots Temple enables slot aficionados to try the latest and best slots content. The site has built a burgeoning community of slots players who can chat, leave reviews, and exchange opinions about their favourite games.

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Affiliate Industry

Ringier Sports Media Group Launches Digital Sports Media Platform Sportal.gr

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The Ringier Sports Media Group (RSMG) has launched sportal.gr, a digital sports platform offering sports fans in Greece video-first based news, commentary, analysis, interviews, statistics and live results, bundled in a state-of-the art product experience.

The content focus of sportal.gr will stretch beyond football and basketball to tennis, volleyball, athletics, motorsports and more. The digital platform is based on the strategic expertise and technical solution of RSMG, which since its incorporation in May 2022 includes Sportal Media Group in Bulgaria with sportal.bg and Sportal365, Gazeta Sporturilor (GSP.ro) in Romania, sportal.rs in Serbia, sportal.hu in Hungary, sport.sk in Slovakia and Pulse Sport in Sub-Saharan Africa, as well as a strategic partnership with the globally leading LiveScore Group. The RSMG’s mid-term goal is to build sportal.gr into a leading media player in the Greek sports market.

Sportal.gr will be technically based on the internationally leading content management system Sportal365 and will be adapted in terms of design and user experience to the successful sports platforms GSP.ro, sportal.rs and sportal.hu.

Stilian Shishkov, Senior Partner of RSMG and CEO of Sportal Media Group: “I am very pleased that RSMG is today further expanding the presence of its media brand sportal beyond CEE and Africa, in Greece with the launch of sportal.gr. We will offer Greek sports fans very rich sports content combined with powerful customization and loyalty tools, all powered by our Sportal365 content management system.”

Christos Christou, former General Manager of the leading Greek sports platform Sportdog, will build up the ambitious project from scratch as Managing Director of sportal.gr. Together with well-known editorial leaders and a highly motivated young team of around 25 journalists, he will position the sportal.gr brand in the top tier of the Greek sports media market.

Christos Christou said: “I am excited that the RSMG joins the Greek market with a strategic vision for sports media in general and for sportal.gr in particular. The RSMG combines high quality sports journalism and media knowledge with tech-driven publishing solutions. This, combined with our experience in Greek sports media, will transform sportal.gr into a leading digital brand for all the sports fans in Greece and a valuable partner for the sports segment advertisers. Greece has an excellent sports culture and a large, passionate fan base. We are highly motivated to establish sportal.gr as a new brand in a highly competitive environment and to reach a top position among sports media in the country. Sportal.gr will offer novel and creative marketing and advertising solutions for various customer groups and companies – also in conjunction with the other eight sports platforms belonging to the RSMG.”

Robin Lingg, Chairman of the Board of Directors of RSMG, said: “From a global perspective, sports media are increasingly a kind of melting pot for sport-savvy audiences, sports gamers and advertisers. Swiss-based Ringier AG is investing in this highly attractive segment and wants to become a top player globally by uniting leading digital sports media brands under the umbrella of the RSMG. Today, these are Sportal Media Group in Bulgaria with sportal.bg and Sportal365, Gazeta Sporturilor in Romania, sportal.rs in Serbia, sportal.hu in Hungary, sport.sk in Slovakia and Pulse Sport in Africa. Our investment in the British LiveScore Group at the end of 2022 was a decisive step to develop innovative products based on common technologies in the future and to benefit from the exchange of know-how. We believe in a growing sports media market in Greece. I am very much looking forward to seeing sportal.gr grow.”

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Affiliate Industry

Nordic Affiliates Joins Norwegian Online Gambling Trade Organisation

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Nordic Affiliates has become the first affiliate to join the Norwegian Online Gambling Trade Organisation (NBO).

Nordic said it hoped its decision will encourage other sections of the Norway-facing gambling industry to join the lobby group, which campaigns for an end to Norway’s two-company gambling monopoly controlled by Norsk Tipping and Norsk Rikstoto.

Havard Lehn, co-founder of Nordic Affiliates, said: “Politicians talk a lot, but there is no real change for people who are struggling with gambling problems. Being Norwegian myself, and having spent over a decade in the industry, I strongly believe that Norway must regulate its internal gambling markets.

“Going forward, we all must unite behind NBO for the benefit of both the Norwegian society and the industry.”

NBO was established in 2019 by Betsson, Comeon Group, Kindred and Gaming Innovation Group.

Carl Fredrik Stenstrøm, Secretary General of NBO, said: “It’s not a matter of if the Norwegian gambling market will be de-monopolised, but when.

“However, the change is slow, and a successful regulation depends on continuous public affairs work. The more power we can assemble behind this task, the faster we will reach our goals. We have achieved more progress in the last three years than the previous 20. That’s a testament to the industry’s determination, but we want more companies to engage.”

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