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2mee launches industry’s first influencer advertising platform


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2mee launches industry’s first influencer advertising platform
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HoloAdTM distributes operator brand ambassadors as advertisements across affiliate websites and apps with engagement rates 10x that of banner ads

2mee, the platform that allows online gambling brands to send humans as holograms, has expanded its suite of products with the launch of HoloAdTM, the industry’s first influencer advertising platform.

HoloAd puts the power of next-generation influencer brand marketing in the hands of affiliates and their operator partners. It allows publishers to create new advertising real estate, unlock additional revenue streams and take audience engagement to the next level.

For operators, it allows them to deliver brand ambassadors as hologram messages via their affiliate and publisher partners, creating unique channels to deliver brand narrative and acquisition messaging to wider audiences.

A HoloAd can be inserted anywhere on a website page or within an app. Messages can be launched from existing empty space or can sit on top of page content, both editorial and advertorial. This means it delivers 100% added value.

Because it extends an affiliate’s advertising real estate, it opens up an entirely new revenue stream for publishers and their partner online sportsbook and casino brands. Affiliates simply identify space, integrate 2mee’s HoloAd API then display and earn.

HoloAd is also the most effective marketing tool for affiliates looking to monetize their apps. It can fill the mobile screen space, delivering engaging, compelling messages from operators’ brand ambassadors and celebrity endorsers.

They can also be used to launch entire app takeovers, with brands able to deliver messages from their ambassadors through compelling push notifications.

The early numbers being generated by HoloAd are unrivalled. For those who are already on board, CTR rates are in excess of 26%, delivering a significantly greater number of leads to the operator.

This unprecedented level of engagement is already leading to a large number of enquiries from affiliate publishers and operators.

James Riley, CEO of 2mee, said: “HoloAd has been developed to allow online gambling operators to distribute brand ambassadors and influencers as advertisements across affiliate websites and apps. This makes it a mutually beneficial, high-value tool.

“A HoloAd advertisement really is worth a thousand words and the early numbers support this. It is proven to deliver engagement levels that are 10x greater than a standard ad, supercharging conversions and revenues for both affiliates and operators.

“Influencer advertising really is the future for online gambling brands and affiliates, and in 2mee and HoloAd they have the most powerful platform and tool to unlock the huge untapped potential it provides.”

 

Affiliate Industry

Slots Temple Launches Real-Money Slots Tournaments

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Slots Temple Launches Real-Money Slots Tournaments
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Slots Temple is the only affiliate site offering tournaments for cash prizes in the UK

Leading free online slots platform and affiliate marketing site Slots Temple has begun offering paid-for slots tournaments to complement its existing range of free-to-play competitions with cash prizes.

Now, for small, affordable buy-ins, players can compete against each other to climb a live leaderboard based on wins,
consecutive wins/losses and hitting big win multipliers.

There will also be spot prizes for lower positions to ensure the excitement lasts right to the end of the tournament.

The paid-for tournaments will allow Slots Temple to offer bigger prize pools and deeper payout structures, but there is no obligation to buy in. Fans of free-to-play tournaments will still be able to enjoy the same range of free games boasting big cash prize pots for absolutely no outlay whatsoever.  

Slots Temple became the first UK affiliate marketing site to offer cash prizes for free tournaments last year, after it was awarded a license to do so by the UK Gambling Commission. With these competitions proving to be wildly popular, the new buy-in tournaments were the next logical step on the roadmap, says Fraser Linkleter, CMO at Slots Temple.

“Bigger prize pools add even more stickiness to the site and attract new players, which should swell the prize pools even further. So, it’s about adding an extra layer of excitement. But at our core, we remain the go-to destination for fun free slots play,” Linkleter said.

Slots Temple enables slot aficionados to try the latest and best slots content. The site has built a burgeoning community of slots players who can chat, leave reviews, and exchange opinions about their favourite games.

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Affiliate Industry

Ringier Sports Media Group Launches Digital Sports Media Platform Sportal.gr

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The Ringier Sports Media Group (RSMG) has launched sportal.gr, a digital sports platform offering sports fans in Greece video-first based news, commentary, analysis, interviews, statistics and live results, bundled in a state-of-the art product experience.

The content focus of sportal.gr will stretch beyond football and basketball to tennis, volleyball, athletics, motorsports and more. The digital platform is based on the strategic expertise and technical solution of RSMG, which since its incorporation in May 2022 includes Sportal Media Group in Bulgaria with sportal.bg and Sportal365, Gazeta Sporturilor (GSP.ro) in Romania, sportal.rs in Serbia, sportal.hu in Hungary, sport.sk in Slovakia and Pulse Sport in Sub-Saharan Africa, as well as a strategic partnership with the globally leading LiveScore Group. The RSMG’s mid-term goal is to build sportal.gr into a leading media player in the Greek sports market.

Sportal.gr will be technically based on the internationally leading content management system Sportal365 and will be adapted in terms of design and user experience to the successful sports platforms GSP.ro, sportal.rs and sportal.hu.

Stilian Shishkov, Senior Partner of RSMG and CEO of Sportal Media Group: “I am very pleased that RSMG is today further expanding the presence of its media brand sportal beyond CEE and Africa, in Greece with the launch of sportal.gr. We will offer Greek sports fans very rich sports content combined with powerful customization and loyalty tools, all powered by our Sportal365 content management system.”

Christos Christou, former General Manager of the leading Greek sports platform Sportdog, will build up the ambitious project from scratch as Managing Director of sportal.gr. Together with well-known editorial leaders and a highly motivated young team of around 25 journalists, he will position the sportal.gr brand in the top tier of the Greek sports media market.

Christos Christou said: “I am excited that the RSMG joins the Greek market with a strategic vision for sports media in general and for sportal.gr in particular. The RSMG combines high quality sports journalism and media knowledge with tech-driven publishing solutions. This, combined with our experience in Greek sports media, will transform sportal.gr into a leading digital brand for all the sports fans in Greece and a valuable partner for the sports segment advertisers. Greece has an excellent sports culture and a large, passionate fan base. We are highly motivated to establish sportal.gr as a new brand in a highly competitive environment and to reach a top position among sports media in the country. Sportal.gr will offer novel and creative marketing and advertising solutions for various customer groups and companies – also in conjunction with the other eight sports platforms belonging to the RSMG.”

Robin Lingg, Chairman of the Board of Directors of RSMG, said: “From a global perspective, sports media are increasingly a kind of melting pot for sport-savvy audiences, sports gamers and advertisers. Swiss-based Ringier AG is investing in this highly attractive segment and wants to become a top player globally by uniting leading digital sports media brands under the umbrella of the RSMG. Today, these are Sportal Media Group in Bulgaria with sportal.bg and Sportal365, Gazeta Sporturilor in Romania, sportal.rs in Serbia, sportal.hu in Hungary, sport.sk in Slovakia and Pulse Sport in Africa. Our investment in the British LiveScore Group at the end of 2022 was a decisive step to develop innovative products based on common technologies in the future and to benefit from the exchange of know-how. We believe in a growing sports media market in Greece. I am very much looking forward to seeing sportal.gr grow.”

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Affiliate Industry

Nordic Affiliates Joins Norwegian Online Gambling Trade Organisation

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Nordic Affiliates has become the first affiliate to join the Norwegian Online Gambling Trade Organisation (NBO).

Nordic said it hoped its decision will encourage other sections of the Norway-facing gambling industry to join the lobby group, which campaigns for an end to Norway’s two-company gambling monopoly controlled by Norsk Tipping and Norsk Rikstoto.

Havard Lehn, co-founder of Nordic Affiliates, said: “Politicians talk a lot, but there is no real change for people who are struggling with gambling problems. Being Norwegian myself, and having spent over a decade in the industry, I strongly believe that Norway must regulate its internal gambling markets.

“Going forward, we all must unite behind NBO for the benefit of both the Norwegian society and the industry.”

NBO was established in 2019 by Betsson, Comeon Group, Kindred and Gaming Innovation Group.

Carl Fredrik Stenstrøm, Secretary General of NBO, said: “It’s not a matter of if the Norwegian gambling market will be de-monopolised, but when.

“However, the change is slow, and a successful regulation depends on continuous public affairs work. The more power we can assemble behind this task, the faster we will reach our goals. We have achieved more progress in the last three years than the previous 20. That’s a testament to the industry’s determination, but we want more companies to engage.”

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