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Superlotto Games boosts pan-African reach with GOAT Interactive

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Superlotto Games boosts pan-African reach with GOAT Interactive
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Superlotto Games, an innovative developer of online live lottery, instant games and slots, has taken its product portfolio live with GOAT Interactive, a leading operator group servicing the African continent.

This new and exciting partnership will see Superlotto Games deliver its product suite to GOAT Interactive’s multiple operator brands, including Premier Bet, one of Africa’s most successful operators.

Quickly establishing itself as a studio renowned for delivering fast-paced and engaging titles, Superlotto boasts hugely impressive levels of player engagement and retention for operators.

One of the studio’s shining examples of its bespoke games production is the football-themed title Football, with GOAT Interactive the first to take advantage of Superlotto’s bespoke, customisable branding format for its games.

Designed to drive incremental revenue during this year’s World Cup, this game is sure to prove a key steppingstone for improved customer acquisition and retention ahead of the historic tournament.

This collaboration is the latest in a series of positive developments for Superlotto, having recently received BMM certification for South Africa, with extensive plans to continue building on its already impressive presence on the continent.

Commenting on the partnership, Milda Mikelioniene, Chief Commercial Officer at Superlotto Games, said: “We are thrilled to bring our high-quality games to GOAT Interactive’s players in Africa. With a strong presence in 20 countries and a number of sites live in the region, they represent the perfect partner for us to exhibit our next-level portfolio to an even wider audience.

“The quantity and quality of our games is well known within the industry – our partners always put their trust in us to deliver on tailor-made experiences, and we look forward to demonstrating our ability to do so with GOAT Interactive.”

Karen Hope, Director of Casino at GOAT Interactive, added: “We are always on the lookout for top-tier games to add to our market-leading sites, and Superlotto Games’ portfolio fits the bill.

“We want to provide players in Africa with only the best the industry has to offer, and Superlotto’s attention to detail in the realm of games development is second to none.”

Superlotto has become renowned as one of the fastest-rising stars in the industry, with an extensive portfolio of more than 80 online games and a number of high-profile partners that includes the Lithuanian Lottery, Latvian Lottery, Georgian Lottery, Betsson Group, Parimatch, Slotegrator, and BtoBet.

Africa

Twain Sport debuts in Africa with major Betway agreement

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Twain Sport debuts in Africa with major Betway agreement
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Short-form live sports brand maintains impressive launch momentum with latest tier-one deal

Twain Sport, the newly launched live sport vertical from the Hybrid Sports League and BetGames, is set to make its landmark debut in Africa thanks to a new partnership with Super Group-owned Betway.

The revolutionary hybrid sport product will be available to Betway’s significant customer base in the leading South African market as well as across the continent where the major brand operates.

The launch is set to bridge the gap in demand for increased live sport with high-frequency entertainment, which is in strong demand from the next-gen player, with Twain Sport already proving hugely popular.

Partner company BetGames has long enjoyed an impressive foothold across regulated African markets, with the SBC Award-winning studio’s instrumental heritage providing a crucial platform for Twain Sport’s fast-growing popularity.

Twain’s Sport’s launch offering, T-Basket, is the first that will hit the market, delivering head-to-head basketball tournaments every hour and a match every three minutes, totalling 6300 monthly.

African bettors will have a wealth of betting markets available to them to enhance the experience, via an intuitive mobile-first designed UI, with the initial launch expected to attract multiple audience demographics.

T-Basket features professional athletes competing head-to-head to score the most points in 60 seconds. With eight players in a tournament and a new game every three minutes, a full tournament experience is broadcast in just one hour with 14 tournaments and many hours of action every day.

Commenting on the deal, BetGames’ VP Sales, Africa, James Everett said: “Africa as a whole is a hotbed for sports betting and the Twain Sport proposition is perfectly suited to match the rapidly-growing demand for contemporary entertainment in the space.

“We expect T-basket and then T-kick to make a real impact with Betway. As one of Africa’s most trusted names in betting we couldn’t have hoped for a higher profile partner to get started with – the opportunity this represents cannot be understated.”

Mark Rowles Head of Marketing at Betway, added:We’re excited to launch the Twain Sport offering across our African markets and look forward to seeing the traction of this innovative new feature across our existing offering”

Following the success of T-basket, the exciting supplier brand will compound its impact with a further new sport in Q1 2023 when T-kick makes its debut in the famously football-mad continent and all other markets where it is currently live.

Twain Sport delivers a similar sporting schedule to Esports and Virtual Sports and offers best-in-class integrity measures using Sportradar’s Fraud Detection System. This sits alongside stringent anti-match fixing protocols, providing operator partners with the world’s very best protection.

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Africa

Bitville Gaming South Africa Expands Its Product Bouquet through TVBET

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B2B provider of live games TVBET acquired a certificate of suitability in the province of the Western Cape, South Africa.  It has also undergone integration into the Bitville Iframe Solution and has passed BMM testing for all nine provinces in South Africa.  TVBET is a live Games provider and is, therefore, able to render its live lottery and numbers games in all of South Africa’s jurisdictions.

TVBET is ecstatic to bring fresh content to SA and in doing so extending its footprint into South Africa. Bitville Gaming is a well-established B2B Igaming Platform, Aggregated Products, Bespoke Lottery and custom software solutions company.

Emily Asava, TVBET Business Development Manager in Africa, states: “TVBET continues its cooperation with Bitville Gaming, and we are happy to reach new achievements within our partnership. Getting the license by WCGRB confirms our straight decision to expand in Africa and deliver our products to new markets in the region. And we’re happy to do that together with Bitville Gaming.”

Bitville Gaming CEO Andrew Von Hoesslin says: “It’s exciting to have the opportunity to work for Bitville Gaming South Africa, a company that is dedicated to keeping content relevant and fresh. The Company prides itself on being a Level II BBBEE manufacturer in SA; in addition, we are striving to keep the online and retail products fresh and new, so we don’t find ourselves in a space where the one market cannibalises the other and TVBET is one of those products that effectively helps secure this.  If we don’t ensure that we preserve our land-based betting shops and keep them financially profitable by bringing exciting retail content, it will have a negative impact on the economy in South Africa. TVBET has wonderful retail and online content, so you could say it’s the best of both worlds.”

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Africa

Entain Launches Bwin in Zambia

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Entain, the global sports betting, gaming and interactive entertainment group, has announced the launch of bwin, its leading sports betting brand, on the Zambian market. Customers in Zambia will now be able to access a wide range of sports betting and casino offers.

“We are thrilled to enter the Zambian market which has one of the most highly regarded regulatory environments on the African continent. It was an obvious destination for our first launch in Africa given its stable economic and regulatory framework, which provides a great platform for growth. We are extremely confident that our new Zambian customers will love the unparalleled bwin brand experience with its exciting line-up of thousands of betting markets and hundreds of games,” bwin Africa Chief Marketing Officer Spencer Okach said.

bwin is the Official Partner of both the UEFA Europa League and Europa Conference League as well as the Official Partner of the German Football Association and national team.

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