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BlueBet Appoints Tony Thomas as Australian CMO

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BlueBet Holdings has appointed Tony Thomas as Australian chief marketing officer.

Thomas brings more than 20 years’ experience as a marketing & digital executive in industries including media, tech, entertainment, food & beverage and retail. For the past three years, Thomas has been consulting to Australian businesses developing and implementing brand and acquisition strategies, delivering strong growth across multiple tech sectors.

Prior to this, he spent nine years as the chief marketing and digital officer at Nova Entertainment where he was responsible for digital marketing and brand strategy. During his time at Nova, Tony led the marketing and digital teams through significant growth to become the number one radio network in Australia and was instrumental in supporting the business in tripling its earnings.

Before joining Nova Entertainment, Tony held several senior marketing roles, including marketing director at Pepsico International and head of media and advertising at Coles where he oversaw many iconic campaigns, including the “Down Down” campaign.

BlueBet CEO Bill Richmond said: “Tony is a world-class marketer that thinks differently, and we’re delighted to be bringing his expertise, drive and track record of supporting growth to BlueBet.

“Tony has developed and executed some of the most recognisable campaigns in this market over the past 20 years and importantly built teams and cultures that align with BlueBet’s values and disruptor mentality. Tony is bringing a strong strategic mind to the Company and has some exciting ideas about how we can take our brand and proposition to the next level.

“Tony understands that BlueBet is a challenger brand with a unique proposition and appeal to Australian punters and we think his expertise and vision will make a real impact to our business. As BlueBet continue to grow, we are very confident Tony will add to the strength of our great team.”

Thomas said: “It’s such an exciting time for BlueBet, as it experiences strong growth in the market, and I’m looking forward to helping it accelerate its growth agenda, disrupt the market, and continue to take market share.

“There is a real challenger brand mentality at BlueBet, filled with smart and passionate people, and this is exactly the sort of business I love being part of. As a challenger brand, we need to work faster and smarter and create big, impactful ideas that cut through in a competitive market.

“Australians have lots of choice when it comes to punting so creating an Australian brand that Aussie punters love is important. The BlueBet team has done an outstanding job and have a ton of industry knowledge and I’m excited to be joining such a high performing and passionate team.”

Australia

Newcastle Hotel Fined for Gaming Machine Offences

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Newcastle hotel out of pocket $7,540 for gaming machine offences

A Newcastle hotel has been fined $7,540 after being convicted of operating gaming machines outside authorised hours.

The licensee of the Royal Inn Hotel at Waratah pleaded guilty to 13 offences under the Gaming Machines Act 2001 in Downing Centre Local Court on March 11 following an investigation by Liquor & Gaming NSW.

Executive Director of Regulatory Operations, Jane Lin, said these were serious breaches of the state’s gaming laws.

“These restrictions are in place to reduce the risks of gambling harm by limiting the time patrons can spend playing gaming machines,” Lin said. “Apart from breaking the law, the Royal Inn Hotel placed its patrons at greater risk of gambling harm. As this case shows, venues that fail to abide by gaming machine trading hours can expect to be caught and face significant penalties.”

Liquor & Gaming NSW reviewed the hotel’s gaming activity and found that on Saturday, April 15, 22 and 29, 2023, gaming machines were operated during the shutdown period from 1am to 7am. The hotel submitted to the court that the breaches were a genuine misunderstanding of the licence conditions by the approved manager.

In sentencing, the magistrate noted the onus was on the licensee to ensure staff were appropriately trained and that a message had to be sent to those venues, which had the highly profitable right of operating gaming machines in New South Wales.

For free, confidential advice and support, call GambleAware on 1800 858 858 24/7 or visit www. GambleAware.nsw. gov. au.

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Australia

AUSTRAC Commences Investigation into Online Betting Company Bet365

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AUSTRAC has commenced an enforcement investigation into Hillside (Australia New Media) Pty Limited (bet365).

The investigation will focus on whether bet365 has complied with its obligations under the Anti-Money Laundering and Counter-Terrorism Financing Act 2006 (AML/CTF Act) and follows a supervisory campaign of entities within the corporate bookmaker sector and AUSTRAC’s consideration of the external audit report received following AUSTRAC’s order to bet365 to appoint an external auditor.

AUSTRAC CEO Brendan Thomas, said betting agencies, like all regulated entities, have a significant role to play in combating financial crime.

“Corporate bookmakers must have robust systems in place to ensure they can manage and mitigate risks associated with money laundering and terrorism financing,” Mr Thomas said.

“Businesses without adequate processes in place to manage those risks leave themselves vulnerable to exploitation by criminals.”

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Australia

Aristocrat Appoints Matthew Primmer as Chief Product Officer

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Aristocrat Leisure Ltd announced the appointment of Mr Matthew (Matt) Primmer to the position of Chief Product Officer, reporting directly to Aristocrat CEO & Managing Director Trevor Croker. Mr Primmer’s appointment is effective immediately. He will join Aristocrat’s Executive Steering Committee, and remain based at the company’s offices in Las Vegas, Nevada.

Mr Primmer comes to the role with over 20 years’ experience in the global gaming industry, including ten years at Aristocrat in a range of senior product strategy, insights and leadership roles in Australia and the US. Mr Primmer has been Chief Product Officer at Aristocrat Gaming for four years, leading Design & Development (D&D) in Aristocrat’s largest operating business, with casino game content and hardware comprising its most strategically important portfolios. Mr Primmer previously held marketing and sales roles at Ainsworth Game Technology and Shuffle Master. Mr Primmer holds a Bachelor of Commerce from the University of Wollongong.

“I am delighted to elevate a global gaming executive of Matt’s calibre to our leadership team. Over the past decade, Matt has made a strong contribution to building and extending Aristocrat Gaming’s global product leadership, fostering our outstanding creative and technical talent, championing D&D and placing customer needs at the centre of our product strategy,” Mr Croker said.

“Matt’s appointment brings additional, proven gaming experience to the executive team. In his new role, Matt will help us maintain an enterprise view of product strategy as our business grows to encompass a broader range of product verticals, while also ensuring the most effective allocation of D&D investment” Croker added.

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