Asia
Asaa88 Appoints Rivaldo Vitor Borba Ferreira as Brand Ambassador

Online gaming company Asaa88 has appointed Rivaldo Vitor Borba Ferreira as its Brand Ambassador.
Rivaldo Vitor Borba Ferreira is a former professional footballer from Brazil. Rivaldo is regarded as one of the greatest football players of all time.
The agreement grants Asaa88 advertising rights to Rivaldo as Brand Ambassador for the entirety of the Firm’s advertising and marketing campaigns in Asia, throughout which he will present across its major businesses. The partnership with Rivaldo strengthens Asaa88’s core values, representing the company’s commitment and dedication to expanding the brand’s appearance and positioning it as the top gaming destination for all Asian players.
“I’m excited to start this collaboration with Asaa88 because they express my great love of football, and I’m looking forward to playing a role in their many plans to publicise the company to current and future players across Asia,” Rivaldo said.
The General Manager of Asaa88 said: “We are excited to welcome Rivaldo to Asaa88, a man who shares many of the same beliefs as our brand and who is constantly looking for potential to achieve greatness. Rivaldo is a true sports exemplar who inspires fans worldwide to aspire for the highest levels of excellence. He is one of the most powerful and successful captains to have ever competed at the top standard of professional football. Rivaldo will support us engage our Asian potential users, and working with him as a brand ambassador is one of many exciting upcoming projects for Asaa88 in coming year.”
Asia
Dubai Racing Club Opts for TPD’s Horse Tracking Solution

Total Performance Data, the world’s leading horse racing live data provider, has announced today that Dubai Racing Club is a new client.
Following successful live trials at last Spring’s Super Saturday and Dubai World Cup meetings, Dubai Racing Club has signed a multi-year deal to use TPD’s services beginning with the new season at Meydan Racecourse on Friday 10 November. This extends TPD’s content footprint in the fast-growing Middle Eastern horseracing scene where both of Saudi Arabia’s racecourses are already live.
TPD will produce live and post-race timing stats for every horse as well as live running order graphics for the world’s biggest set of on course screens, including the new 4k big screen.
Will Duff Gordon, CEO of TPD, commented: “We are very excited to be further enriching the wonderful racing that takes place at Meydan and look forward to a successful partnership. I’d like to thank our engineering partners at Gmax for so rapidly delivering the live service back in March.”
Mohammed Riaz, Head of IT for Dubai Racing Club, said: “When Trakus ceased trading we were impressed with the speed of set up and quality of output when Gmax and TPD met our needs for the climax of last season. We are excited to use this content on our new 4k big screen as well as for our international audience.”
The new season at Meydan Racecourse begins on Friday, November 10th and concludes with the $30.5million Dubai World Cup meeting on Saturday, March 30th.
Asia
Niko Partners ‘India Games Market’ Report – India retains title as Asia’s fastest-growing video games market in 2023

- Meteoric rise in revenue: Niko Partners projects India video games revenue across all platforms to reach $868 million in 2023, up 21.2% YoY. India’s video game market is the fastest growing by gamers and revenue, which is forecast to reach $1.6 billion by 2027, growing at a 5-year CAGR of 17.2%. The report excludes revenue generated from Real Money Games.
- Player base keeps on expanding: The number of gamers in India across all platforms is forecast to reach 444 million in 2023, up 12.1% YoY, and reach 641.2 million in 2027, growing at a 5-year CAGR of 10.1%.
- Dominance of mobile gaming: India is a mobile-first market with 96.8% of total gamers playing on a smartphone or tablet.
- Game-spending is on an upward trajectory: 31% of the 444.4 million gamers will spend on video games in 2023, with annual ARPPU reaching $6.38.
- Esports continues to gain momentum: 71.8% of the total gamers have engaged with Esports by either playing an Esports game, watching or participating in an Esports tournament.
- Encouraging factors in terms of revenue growth and brand investment: The return of BGMI and Free Fire are positive signs for the industry and foreign game companies looking to enter the market.
Asia
PAGCOR Taps Development Academy of the Philippines for Reorganization Push

The Philippine Amusement and Gaming Corporation (PAGCOR) today announced another major move towards the privatization of its casinos by partnering with the Development Academy of the Philippines (DAP) in facilitating its reorganization process.
The Chairman and Chief Executive Officer for PAGCOR, Alejandro Tengco (pictured), said it tapped DAP’s technical assistance to comply with the requirements of the Governance Commission for GOCCs (GCG) in the implementation of its Compensation and Position Classification System or CPCS needed prior to privatization.
“We thank the Development Academy of the Philippines for being a prime mover of competency building in government,” Tengco said. “We need its help to comply with the (documentary) requirements of the GCG and in our efforts to eventually implement the CPCS that our employees have been eagerly waiting for.”
Tengco made the remarks after he and DAP President and Chief Executive Officer Atty Engelbert Caronan Jr signed the memorandum of agreement for PAGCOR’s reorganization at the New Coast Hotel in Manila last September 12.
PAGCOR Human Resource and Development Group Vice-President Angelito Domingo and DAP Mindanao Vice-President Dr Mark Lemuel Garcia also signed the agreement.
Tengco said he also wants to engage DAP in the facilitation and conduct of trainings for PAGCOR officers and employees to enhance their skills and competencies.
For his part, Caronan expressed gratitude to PAGCOR for believing in DAP’s capability to help implement organizational changes that would be beneficial to the state gaming firm’s workforce.
“We would like to thank PAGCOR for its trust and confidence in this partnership,” Caronan said. “We are ready to provide the necessary technical services to make the agency GCG-compliant and help it carry out its reorganization efforts.”
The DAP is a government-owned and controlled corporation mandated to assist agencies and local government units in their development efforts by acting as a change catalyst and as capacity builder. It helps facilitate the shaping of new government policies, crafting development programs and modernizing the management structure of government agencies and private enterprises alike.
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