Azerion – H1/2022 highlights

Azerion is scheduled to host its first Strategy Deep Dive and release its Q3 2022 results announcement on Wednesday 30 November 2022 at 8:00 CEST (7:00 BST), therefore they wanted to use this opportunity to look back and reflect on all the amazing projects we’ve accomplished over the last few months.

Mergers & Acquisitions
For the second half of the year, Azerion has been growing its portfolio as well as its global footprint with a number of acquisitions as a complement to its organic growth. They’ve brought together a great diversity of offerings and capabilities to one global powerhouse, creating a new world of opportunities for us.

As a leading digital entertainment and media company, they are reaching more people in more ways. Azerion is adding value to our audiences and increasing access to their advertising and digital publishers around the world. For example, they now have new innovative formats added to our proprietary portfolio of ad formats, thanks to Vlyby (video advertising), Targetspot (audio advertising), Madvertise (mobile formats), and AdPlay (digital out-of-home advertising). They strengthened their direct sales to advertisers with [M]Media in the Netherlands and TakeRate in Italy). Lastly, they’ve optimized services to advertisers and publishers along with Hybrid Theory (campaign performance management) and AdPlay (publisher monetization services).

Azerion is expanding our geographic footprint – in Europe, the UK, US, and APAC region – to become faster and more competitive. From these acquisitions they are launching new products, expanding our investments in digital advertising, and vigorously building our offerings to keep growing for many years to come.

Partnerships & Collaborations
Azeion’s partnership announcements are always pretty big news. During the second half of the year, they extended their partnership with Ajax eSports, partnered with Cool Cats to increase the utility of NFT’s within Habbo, and added a large selection of games to GameDistribution with Gameloft and Ubisoft Nano.

Platform
They were once again voted the best Digital Media Owner in the Autumn Award surveyed by the Institute of Practitioners in Advertising in the UK. Also, they had won the Spring award in May and this time they achieved the highest score in the history of the survey. This is a great recognition of their integrated value proposition to advertisers.

In November, they also announced the results of their brand survey on attention measurement, revealing that their digital advertising formats drive up to 20x higher attention compared to standard formats.

Premium Games
They had a lot of exciting advancements regarding their premium games lately, specifically in Habbo and Hotel Hideaway! Most notably, they’ve partnered with ITV studios, with Love Island opening a virtual villa in Hotel Hideaway to create social experiences and opportunities for brands and players. The branded room attracted 3 million visits in 30 days with 46,000 daily visitors on average, spending an average of 52 mins in total over the period.

In August, Habbo launched its new app, available for Android. Not long after that, Habbo followed with the launch of its new Habbo iOS app. Android and iOS users can now have a much smoother, fully-fledged cross-play experience in Habbo.

Another big win for Azerion was to be crowned the winner in the “Top European Metaverse Platform” at the first annual European Metaverse Summit & Awards 2022. These awards are just this beginning, and they promise that there are many more milestones to follow!