Latest News
BETCRIS JOINS ONESIGNAL TO INCREASE USER ENGAGEMENT
In today’s digital world, companies are always looking for new ways to increase user engagement with their products or services. Some of the most effective methods involve using different messages for different segments of potential customers. Betcris, the leading sports betting and online gaming operator, leverages segmented messaging through OneSignal to help it improve engagement rates among its users.
OneSignal’s segmented messaging is a method of targeting specific groups of users with tailored messages in order to increase engagement. By segmenting its user base, Betcris is able to send more relevant and targeted messages that are more likely to resonate with each individual user. This results in higher levels of engagement and retention, as well as increased customer lifetime value.
One important type of segmented messaging is known as demographic segmentation. This type of segmentation targets users based on factors such as age, gender, location, and interests. By targeting specific demographics, Betcris can more effectively engage with its target audience and promote its products or services.
Another type of segmentation is known as behavioral segmentation. This type of segmentation targets users based on their past behavior, such as what they have searched for or what gambling options interest them the most. Understanding this information helps Betcris stay abreast of its customers’ needs and wants, and then create more targeted content that appeals to them.
It’s no secret that the key to a successful marketing campaign is delivering the right message to the right audience at the right time. This is where segmented messaging comes in. By segmenting the audience and tailoring the message to fit a specific need, Betcris can ensure that its message resonates with users on a personal level and encourage them to take action.
Not only does segmented messaging improve the user experience, but it can also improve ROI. By segmenting the audience, Betcris is able to focus its resources on those who are most likely to convert.
OneSignal’s segmented messaging solution also enables greater insights. It allows Betcris to track which messages are effective with its audience and which ones are falling flat. This gives it valuable insights that it can use to improve future campaigns.
Betcris’ segmented messaging campaign has been a great success, resulting in increased user engagement and conversions. By targeting its audience with relevant, personalized messages through OneSignal, Betcris is able to make a lasting impression on its customers. Since implementing segmented messaging, it has seen a significant increase in user engagement across all channels. This includes an increase in website traffic, time spent on the site and conversion rates.
Latest News
The MAC Europe Partner Marketing Conference is back!
Top market experts, over 2,500 participants, pre- and after-parties until the morning, with an unlimited bar, hookahs, and a headliner that you definitely know.
When? May 30-31, 2024 in Yerevan.
Register now to take advantage of a 30% discount for early buyers.
The conference has everything for those who already earn or want to earn from traffic, and, of course, for those looking for profitable partnership opportunities!
Our guests:
– Partners
– Money makers
– Marketers
– Webmasters
– Online entrepreneurs
– Info-businessmen
– Direct advertisers
– Crypto enthusiasts
– Everyone who wants to learn how to earn from traffic
You can expect:
– Sports tournaments for webmasters
– Business meetings
– Stylish private parties
– Dinners from sponsors and event partners
– Not to mention the grand after-party
Join us and let’s make this conference an unforgettable experience!The main rule of our events is grand scale!
The main rule of our parties is grand scale! If it’s an Afterparty, it’s a huge event with 1500+ participants, and if it’s a headliner, it’s someone recognized by GQ as “Man of the Year”, topping the charts for many years 😉
And the conference is packed with surprises! For example, you’ll meet a real monk for the absolution of affiliate sins.
There will be an unlimited bar and hookah, along with snacks, during networking with industry leaders from around the globe.
Of course, there are two dance floors – one for techno enthusiasts.
Don’t forget about the pre-party the night before the conference (May 29 at 8pm). Meet the right people before anyone else!
Of course, there will also be numerous private parties hosted by friends and sponsors, including a closed pre-party from the legendary affiliate marketing expert, Eugene Ivanov.
⚠️ WARNING: Our parties set the bar high, and after MAC, regular gatherings will not be as impressive (of course).
Let’s take a look at what happened at MAC’21:
🔥 At MAC, you can expect the largest exhibition in Europe with over 100 companies:
– Leading affiliate networks
– Media buying teams
– Traffic sources
– Advertisers
– Services
– Crypto specialists.
Participation in the conference provides an opportunity to network with key market players and gain up-to-date insights into emerging trends and internet marketing approaches.
You have the chance to step-by-step explore the niche and achieve personal success thanks to presentations, networking with practicing partners, media buying managers, influencers, and market experts.
The conference speakers include affiliate specialists, heads and owners of media buying teams, opinion leaders, and market experts.
Van Oakes – the founder and CEO of a successful e-commerce company with a seven-figure annual income.
KJ Rocker – an internet marketer and business owner, CEO of “05 Media Ltd.”
Sergey Ovseenko – the owner of an iOS app development company.
Butch Hildebrand – Lifelong strategic thinker that uses personal and business networking as an eCommerce “broker” to grow multiple streams of revenue for clients ranging from startups to multiple 7-8 figure companies in online marketing
Due to popular demand, we will soon be increasing ticket prices. Please purchase tickets now at the best available price – with up to 30% off.
Tickets are on sale now!
Looking forward to seeing you at the conference,
The MAC’s Team.
Central Europe
Wazdan amplifies Swiss presence with Swiss4Win launch
Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences has further expanded in the regulated Swiss market, taking its games live with Swiss4Win.
The collaboration enhances Wazdan’s profile in the country with Swiss4Win’s leading online gambling platform revolutionising player experiences with the introduction of the studio’s exciting range of games.
As Wazdan continues to deliver the world’s most rewarding casino game experiences, this new partnership heralds a new era of entertainment. Players can look forward to a diverse selection of captivating slots designed to appeal to Swiss players.
In conjunction with this partnership, Swiss4Win unveils its new website, meticulously crafted to enhance user engagement. The platform boasts a cutting-edge SEO-oriented design, complemented by a sleek dark mode interface. With a heightened focus on slot providers, the website features a dedicated page showcasing premier gaming offerings.
Radka Bacheva, Head of Sales and Business Development at Wazdan, said: “We’re excited to join forces with swiss4win.ch to introduce our latest games to players worldwide. This collaboration represents a shared commitment to innovation and excellence in the iGaming industry.”
Paolo Sanvido, Chief Executive Officer at Casino Lugano and Swiss4Win, added: “Wazdan’s distinguished reputation stems from its exceptional graphics and innovative features, which have resonated with players globally. Its dedication to crafting enriching casino experiences offers players greater control over their gaming preferences and seamlessly aligns with our audience’s interests.”
Industry Awards
WhichBingo Reveals 2024 Award Winners at 10th Anniversary of the WhichBingo Awards
WhichBingo, one of the UK’s best-known and most trusted online bingo review and affiliate sites, owned and operated by Gambling.com Group, has announced its 2024 WhichBingo Award winners at an action-packed event aboard the Sunborn Yacht Hotel in Gibraltar. The headline sponsor of the event was Pragmatic Play, a prolific provider of slot games and a powerhouse bingo platform. Other big-name sponsors included Eyecon and its parent company, Playtech.
Gala Bingo and Buzz Bingo were the big winners of the night, picking up four awards each. Popular choice awards for Gala Bingo included Best Bingo Site, Best Proprietary Bingo Site and Best Slots site for its Gala Spins game. In addition, Gala Bingo was awarded Best Marketing Campaign by an expert panel of judges. Buzz Bingo walked away with the trophies for Best Chat Team, Best Exclusive Bingo Game and Best Playtech Bingo site thanks to the player votes – and Best Livestream Entertainment from the judging panel.
There were several new features to mark the 10th anniversary of the WhichBingo Awards, including the first WhichBingo Player Panel. Designed to bring real players and their insights to industry insiders, and hosted by WhichBingo safer gambling partner Better Change, the panel was a highlight of the event. Themes included what players value most in online bingo games and a deep dive into their preferred play styles. In another first, the inaugural Better Change Positive Play Award was presented to PlayOJO in recognition of its efforts to ensure players stay safe while still having fun.
The night’s entertainment included the UK’s own Dabbers Social Bingo, famous for its annual contest to find the best comedy bingo caller. The bingo operators were the ones dabbing the bingo cards for a change, and the winners walked away with some enviable prizes.
“Congratulations to all of the winners of the 2024 WhichBingo Awards. It’s truly inspiring to see the passion and dedication of the bingo community celebrated in such a spectacular fashion. At Gambling.com Group, we value our partnerships with operators, affiliates, and industry leaders, and we are proud to be part of such an engaged and vibrant community,” Owen Watters, Vice President Commercial at Gambling.com Group, said.
WhichBingo was founded more than two decades ago, and the WhichBingo Awards remain one of the annual highlights in the UK’s online bingo industry calendar, a unique celebration that recognizes the best brands in the gaming business.
All the Award Winners in Full:
Best Bingo Site: Gala Bingo
Best Slot Game: Big Bass Amazon Xtreme (Pragmatic Play)
Best Exclusive Bingo Game: Buzz Bingo Live Bingo
Best Pragmatic Play Bingo Site: Heart Bingo
Best Dragonfish Bingo Site: 888Ladies
Best Playtech Bingo Site: Buzz Bingo
Best Proprietary Bingo Site: Gala Bingo
Best Bingo Chat Team: Buzz Bingo
Best Slots Site: Gala Spins
Judged Awards
Better Change Positive Play Award: PlayOJO
Best Customer Service: tombola
Best Marketing Campaign: Gala Bingo
Best Mobile Bingo Site: bet365 Bingo
Best Livestream Entertainment: Buzz Bingo
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