Asia
Fan Engagement Startup STAN, In Collaboration with GodLike Esports, Organizes GodLike Bootcamp Tour to Enable Fans to Meet their Idols
Bengaluru-headquartered blockchain-based esports fan engagement startup STAN has announced that they have successfully concluded a first-of-its-kind user engagement activity in the form of an in-person Bootcamp visit arranged in collaboration with India’s leading esports team GodLike Esports for the young esports fans in India. As a part of this initiative, 4 fans belonging from different parts of India, named Ansh Sahu, Taufeek khan, Armaan Khan, and Shaik Mohammed Younus, were being facilitated a day-long tour to the GodLike Bootcamp in Mumbai – the largest and grandest gaming facility in India as of today, where these fans got the once-in-a-lifetime opportunity to meet their esports idols, including celebrated esports players like Jonathan “JONATHAN” Amaral, Abhishek “ZGOD” Choudhary, Arshpreet “GiLL” Singh and Arjun “SHADOW” Mandhalkar, among others.
This activity (Bootcamp tour) was a part of STAN’s ongoing digital giveaway event named STAN FanQuest – where they are giving away a plethora of exciting prizes worth upto INR 25 lakhs to a select group of fans, which includes Bootcamp tours, Instagram Live sessions with creators, talkshows and signed merch from creators, among other exciting rewards or perks.
These four fans who had the chance to visit the GodLike Bootcamp were the ones who were previously granted early-access to the JONATHAN Limited Digital Collectible (LDC) via STAN mobile app, which included the incredible fan perk of meeting India’s most-popular BGMI player Jonathan personally at the GodLike Bootcamp. Notably, STAN had, earlier this year, announced a long-term collaboration with GodLike Esports, as a part of which the JONATHAN LDCs were released on STAN’s platform. Besides, purchasing and owning the JONATHAN LDCs has also enabled the users to get access a wide range of other benefits such as exclusive in-app benefits, being a part of early access and discounted collectible sales on STAN, instant rewards on STAN, premier STAN Club access, STAN’s upcoming FanFests’ access, and so on.
Speaking about the activity, Nauman Mulla, Co-Founder & COO, STAN commented, “It was a proud and happy moment for us to be able to take some of the fans (whom we like to call STANs) to visit the largest gaming facility in India, the GodLike Bootcamp located in Mumbai. At STAN, our constant endeavor is to provide our users and the esports enthusiast community at large with such thrilling and sought-after fan experiences, which a fan would not otherwise get to experience very often. In the longer run, we hope to unleash more fan experiences like this one. For example, we have soon planned to take more STAN users to similar valuable destinations including a tour of S8UL Bootcamp.”
Jonathan from GodLike Esports said, “It was a fantastic experience to meet, greet and play with my superfans at the GL Bootcamp. Big ups to STAN for facilitating this visit and bringing my fans closer to me and the other creators and gamers at GodLike Esports, and I’m looking forward to more such awesome fan engagements in the times to come. STAN and GodLike are both on a journey to uplift and revolutionize esports in India, and I’m glad and proud to be a key part of this mission.”
Armaan Khan (a fan) commented, “”It was an unforgettable experience to meet and play with the legendary Jonathan and other members from GodLike. It was like a dream-come-true moment as I met the creators whom I have admired for a very long time. I still cannot believe that this happened, and I’m extremely grateful to STAN for making this possible.”
During the Bootcamp tour, each of the fans received the wonderful opportunity to not just meet the nation’s leading esports athletes from titles like PUBG: NEW STATE, Call of Duty Mobile, and Battlegrounds Mobile India, as well as multiple content creators who were present at the Bootcamp, but also got to play on their favourite athletes’ and creators’ gaming setups and interact like never before with their esports idols. Furthermore, with a detailed tour of the Bootcamp facility facilitated especially for them, the fans were able to observe closely how a grand gaming facility is run, how esports players practice therein, their routine and their day-to-day activities, and much more. The tour ended with a dinner hosted for the fans along with the presence of the GodLike team members, followed by gifting the creators’-signed goodies and merchandise to the fans. All in all, the experience was like a dream-come-true for all the fans, with a couple of them even getting extremely emotional and/or taking inspiration to pursue esports as a professional career option.
Notably, the GodLike Bootcamp is a state-of-the-art facility spread over an area of 25,000 sq. ft., located in Mumbai, India, which houses the 40+ strong GodLike team, including the esports players, content creators and management team at GodLike. On the other hand, STAN has built a uniquely-crafted one-stop platform for the constantly growing pool of esports fans in India and the world to optimally engage, play and grow closer to their idols in the esports space. And they have already inked digital collectibles and/or NFT related partnerships with several leading esports athletes and esports teams/orgs in India.
Asia
Nazara announces five investments totalling INR 196 Crores to drive growth across Gaming and Entertainment
Nazara Technologies Limited (BSE: 543280 | NSE: NAZARA), India’s only listed diversified gaming and sports media company, has unveiled a series of strategic investments aimed at solidifying its position in the gaming and entertainment ecosystems.
Nazara has announced new Investments in Funky Monkeys & Learntube.ai
Nazara has expanded into physical entertainment with the acquisition of a 60% stake in Funky Monkeys Play Centers Private Limited, a leader in indoor soft play centers for children, for INR 43.7 crores. Funky Monkeys operates 11 centers across India, offering interactive play experiences for children.
Co-founders of Funky Monkeys, Binita Putcha and Sanjay Ghadiali, said: “We are excited to join hands with Nazara, whose vision for digital and hybrid entertainment aligns closely with ours. With Nazara’s expertise and resources, we are confident we can scale Funky Monkeys and bring even more joy to children and families across India. We also see synergies with digital IP’s owned by Nazara such as Kiddopia and will work to maximise these opportunities”
Nazara will also invest INR 4.2 crores for a 4.7% stake in Learntube.ai, an AI-powered platform revolutionizing education with 1:1 interactive and gamified learning. Catering to over 20 lakh learners, LearnTube is the world largest personalised learning platform that offers affordable, interactive gamified learning experiences for professional skilling.
“LearnTube’s collaboration with Nazara is a bold step forward in reshaping professional learning and interactive media. We are excited to combine forces to lead innovation on a global scale,” said Shronit Ladhani, Co-founder, LearnTube.
Nazara has Increased its shareholding of existing companies
Nazara will invest INR 148 crores in its existing subsidiaries including Sportskeeda, Nodwin Gaming, and Datawrkz to increase its ownership in them and support their growth.
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Nodwin Gaming: Nazara will invest INR 64 crores through subscription of Optionally Convertible Preference Shares to bolster Nodwin’s growth. The funds will support Nodwins expansion, enhance its intellectual properties (IPs), and strengthen its footprint in emerging markets.
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Absolute Sports (Sportskeeda): Nazara will invest INR 69 crores to purchase shares arising from exercise of ESOPs from the Sportskeeda management to increase its stake to 100% in the company making it a wholly owned subsidiary.
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Datawrkz: Nazara granted in-principle approval for an investment of INR 15 crores in Datawrkz through the subscription of Compulsorily Convertible Cumulative Preference Shares to support ongoing growth of Datawrkz
Speaking on these investments, Nitish Mittersain said: “Nazara is committed to building the largest diversified gaming and entertainment platform out of India and many of our initiatives announced today are geared towards propelling profitable growth in these strategic areas of our interest.”
Asia
India Investigates Google Over Policies for Real-money Games
India’s competition oversight body has ordered a probe into Google over its policies for real-money games on its platform
The investigation comes after a complaint by online gaming group WinZO that called Google’s policies restrictive.
WinZO contacted India’s Competition Commission (CCI) back in 2022, after it was excluded from Google’s Play Store, despite some of its competitors being allowed.
Google’s policy had allowed for real-money games which include rummy and fantasy sports but the company was rejected for carrying games in other categories that Google did not accept – including car racing, puzzles and Indian carrom.
“By granting preferential treatment to select app categories, Google effectively creates a two-tier market where some developers are accorded superior access and visibility while others are discriminated against and thus, left with a competitive disadvantage,” indicates a letter from the CCI.
Asia
SuperGaming’s Indus Battle Royale surpasses 5 million downloads; concludes first international playtest in Manila
SuperGaming’s highly anticipated Indo-futuristic Battle Royale game, Indus, has achieved a significant milestone, surpassing 5 million downloads on the Google Play Store and over 100,000 installs on the iOS App Store. This remarkable feat solidifies its position as one of India’s fastest-growing games. The title has also been recognized as the Best Made in India Game by Google Play in their prestigious Best of 2024 awards.
Indus has captivated players with its distinctive Indo-futuristic world setting that seamlessly blends Indian culture with futuristic aesthetics, immersive gameplay, and community-driven innovation. Key gameplay features like the Cosmium Clutch, Grudge Mechanic, and culturally inspired avatars and weapons have particularly resonated with players, offering strategic depth and adrenaline-filled matches.
Building upon this momentum, SuperGaming recently hosted its first international community playtest at the YGG Play Summit in Manila, Philippines. The event featured some of the region’s top esports talent, with Kadiliman Esports emerging victorious. This successful international debut aligns with SuperGaming’s vision to expand its player base while maintaining a deep-rooted connection to its community.
“Surpassing 5 million downloads is more than a milestone—it’s a reflection of the enthusiasm our players have for Indus,” said Roby John, Co-Founder and CEO of SuperGaming. “Hosting our first international playtest at the YGG Play Summit was another defining moment for us, and a reminder of what gaming can achieve—bridging cultures and bringing people together. We’re driven to keep breaking new ground and taking Indus to even greater heights, reaching newer players across the world,” he adds.
Furthermore, in a move to strengthen India’s esports ecosystem, SuperGaming has also announced its year-long Clutch India Movement. The initiative kicks off with the Indus International Tournament, running from October 2024 to February 2025, featuring a massive prize pool of INR 2.5 crores. The tournament will bring together top Indian and international teams across four competitive phases.
SuperGaming remains committed to keeping Indus fresh with regular updates based on player feedback, ensuring the game continually improves. These efforts demonstrate the studio’s commitment to creating a gaming experience that reflects its players’ needs and aspirations while redefining the global perception of Indian gaming.
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